trip

American Airlines Strips Man Of Unlimited Flight Pass After Racking Up 36 Million Miles

Source: http://www.businessinsider.com/american-airlines-strips-man-of-unlimited-flight-pass-after-racking-up-36-million-miles-2012-5

American Airlines airplane

Now bankrupt American Airlines used to offer an incredible — and pricey — perk. Until 2004, $500,000 could buy a lifetime first class travel ticket for any route.

But, according to The Daily Mail, one man is having it revoked after amassing 36 million miles and costing American nearly $1 million a year.

Jack Vroom (yes, that is his real, hilarious name), bought the pass in 1989 and has taken advantage ever since.

He has flown far and wide, sometimes for just a few hours. He took a trip to Milan just to grab a motorcycle exhaust and has gone to London for a quick shopping trip.

One of Mr. Vroom’s more frequent trips was to take a sheet of silver to Gudalajara, Mexico to have belt buckles made. And while his son was in college, he’d fly 2,000 miles every weekend to watch him play football.

But he also helped people. The pass came with a companion seat, so one thing he did with it was fly home AIDS victims so they could stay with their families.

American has deemed that Mr. Vroom’s use of the pass has violated the terms they set forth, which means they can revoke it.

Even with the current financial issues, American expects to continue honoring the passes held by other customers. Mr. Vroom says he believes there are 40 in the world.

 Now check out a fast private plane >

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Thursday, May 10th, 2012 news No Comments

American Airlines Strips Man Of Unlimited Flight Pass After Racking Up 36 Million Miles

Source: http://www.businessinsider.com/american-airlines-strips-man-of-unlimited-flight-pass-after-racking-up-36-million-miles-2012-5

American Airlines airplane

Now bankrupt American Airlines used to offer an incredible — and pricey — perk. Until 2004, $500,000 could buy a lifetime first class travel ticket for any route.

But, according to The Daily Mail, one man is having it revoked after amassing 36 million miles and costing American nearly $1 million a year.

Jack Vroom (yes, that is his real, hilarious name), bought the pass in 1989 and has taken advantage ever since.

He has flown far and wide, sometimes for just a few hours. He took a trip to Milan just to grab a motorcycle exhaust and has gone to London for a quick shopping trip.

One of Mr. Vroom’s more frequent trips was to take a sheet of silver to Gudalajara, Mexico to have belt buckles made. And while his son was in college, he’d fly 2,000 miles every weekend to watch him play football.

But he also helped people. The pass came with a companion seat, so one thing he did with it was fly home AIDS victims so they could stay with their families.

American has deemed that Mr. Vroom’s use of the pass has violated the terms they set forth, which means they can revoke it.

Even with the current financial issues, American expects to continue honoring the passes held by other customers. Mr. Vroom says he believes there are 40 in the world.

 Now check out a fast private plane >

Please follow Getting There on Twitter and Facebook.

Join the conversation about this story »

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Thursday, May 10th, 2012 news No Comments

10 Days After Launch, Plyfe Has 17,000 Users And A Partnership With The United Nations

Source: http://www.businessinsider.com/plyfe-launch-2012-3


plyfe Mateen Aini Jeff Arbour

Plyfe is a New York startup that rewards people for engaging with brands on social media. Fueled by $1,000,000 in funding from General Catalyst and the Playfish founding team, it launched 10 days ago and has 17,000 users.

Plyfe is a platform that creates games for brands and helps them interact more with the users they already have. When users play the advertiser’s games, they’re rewarded with tangible gifts. Current prizes include a free trip to Las Vegas via the Tropicana resort.

Brands can create games for free; their task is to encourage users to join Plyfe and play them. Overtime, the Plyfe network will grow and brands will gain access to new engaged users too.  Plyfe plans to generate revenue through research products and lead generation campaigns for advertisers.

Co-founder Jeff Arbour has been in the social media business for a decade. He was the first US employee at The Hyper Factory before it sold to Meredith Corporation.  Now he’s helping consumers get rewarded for all of the data they’re producing online.

A lot of social media rewards companies exist, like CrowdTwist and Badgeville, but Arbour says those are made for the advertisers. Plyfe is a platform that puts consumers first.

“People are giving up a lot of information about themselves online, like where they are, for free,” says Arbour. “We want to give back to them. We reward users for sharing and producing data.”

Next week, the United Nations Foundation and a major animation company are creating Plyfe promotions. Ten more brands will be launching on Plyfe over the next month.

HAULERdeals is currently running a Plyfe promotion. Arbour says it has tripled their Facebook user engagement numbers and grown their total Facebook fans by 10,000. Users have already answered 13,000 questions and viewed videos 3,000 times on Plyfe.

plyfe

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Wednesday, March 28th, 2012 news No Comments

Superbowl Ads Already Aired Before Superbowl 46

Source: http://adage.com/article/special-report-super-bowl/super-bowl-commercials-released/232442/

AMERICAN HONDA MOTOR

Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica

AUDI OF AMERICA

Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco

CAREERBUILDER

CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"
In-house

CARS.COM

Cars.com: 'Neck'
Cars.com: "Neck"
DDB, Chicago

CENTURY 21

Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia

COCA-COLA

Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.

DANNON

Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R

E-TRADE

E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York

GENERAL ELECTRIC

GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York

GENERAL MOTORS

Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
(Consumer-Generated)
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM

GoDaddy.co: 'Body Paint'
GoDaddy.co: "Body Paint"
In-house
GoDaddy.com: 'Cloud'
GoDaddy.com: "Cloud"
In-house

H&M

H&M.com: 'David Beckham'
H&M.com: "David Beckham"
In-house

HISTORY CHANNEL

History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"
In-house

HYUNDAI

Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Innocean
Hyundai: 'Cheetah'
Hyundai: "Cheetah"
Innocean

KIA MOTORS AMERICA

Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles

PEPSICO

PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day

SKECHERS

Skechers: 'Go Run'
Skechers: "Go Run"

TELEFLORA

Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"
In-house

TOYOTA MOTOR SALES U.S.A.

<a href='http://adage.com/directory/toyota-motor-corp/286' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One

VOLKSWAGEN

Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles


Augustine Fou, PhD
646-867-0826 Google Voice

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Sunday, February 5th, 2012 news No Comments

Google Violated Its Own Evil-Free Policies While Promoting Chrome [Google]

Source: http://gizmodo.com/5872566/google-violated-its-own-evil+free-policies-while-promoting-chrome

Google Violated Its Own Evil-Free Policies While Promoting Chrome

The first rule of not being evil is: don’t do things you think are evil. So it’s a shame that Google has violated its own policy by giving bloggers cash in exchanges for writing about its browser, Chrome.

Google, or perhaps more likely its advertising firm Unruly, has managed to sponsor bloggers to chew the fat over Chrome, reports SEO Book. Some of them talk about how great Chrome is for small businesses, and most contain a Google promo video.

Meh, that’s kind of fine, right? Mmm, the thing is, paid-for links to the Chrome download page would be just fine according to Google’s rules — as long as they were tagged up as “nofollow” links. That’s supposed to let PageRank know that a link was paid for so as to exclude it from search rankings.

But, uh, some of the links didn’t follow that guideline.

OK, so this isn’t too bad: it isn’t like Google is culling small kittens, granted. And it could in fact be an innocent mistake on the part of the bloggers. But what it more likely indicates is that Google is getting so large that it can’t help but trip over its own policies. And at that point, it becomes difficult to hold an entire organisation up to its existing ethical codes.

So, don’t be evil. At least, if you can remember what you mean by evil. [SEO Book via TechCrunch; Image: brionv]


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Tuesday, January 3rd, 2012 news No Comments

On your mark, get set, GOMC!

Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html

Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).

After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.

The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.

Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!

Posted by AJ Pascua, GOMC Team


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Wednesday, December 28th, 2011 news No Comments

Consumers Won’t Settle For Cheap, Discounted Products

Source: http://www.businessinsider.com/consumers-are-not-willing-to-settle-with-discounted-cheap-products-2011-10


sam's club shopping

No matter how thin your wallet is, you’re probably not willing to sacrifice beauty to save. 

Less than one-fifth of 25,000 respondents from 51 countries say they’d buy cheaper health and beauty products for the price, according to a survey by Nielsen, a global information company

Meanwhile, 61% chose “good value” over “low price” for any retail products their families may need, meaning a generic brand of bread may get passed over for a loaf of tastier (and possibly healthier) Pepperidge Farm bread.

“Value is not about price alone,” James Russo, vice president of Nielsen’s Global Consumer Insights, said in a statement. “Retailers and manufacturers who offer good values tailored around benefits of the product beyond price will resonate with consumers who continue to look for ways to stretch their money in a tough economy.”

The study found product preference also depends on where the respondents live, with those in Asia Pacific, Europe, Latin America, and North America preferring good value over lower prices, and those living in Africa and the Middle East choosing price over value.

But just because North Americans prefer value over lower prices doesn’t mean that they’re willing to pay full price. In fact, Americans are among the world’s leading coupon-users, followed closely by China and Hong Kong.

We also buy in bulk more than anyone else in the world. According to Nielsen’s chart below, the main reason Americans visit the grocery store is to stock up, whereas a quick trip to replenish products is more popular in other parts of the world.

consumers Nielsen

Learn why consumer brand loyalty may never recover from the recession>

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Monday, October 17th, 2011 news No Comments

Groupon Deal Strands Customers In Vegas [Social Networks]

Source: http://gizmodo.com/5844103/groupon-deal-strands-customers-in-las-vegas

Groupon Deal Strands Customers In VegasSeveral Internet bargain hunters wanting to visit Vegas on the cheap found out the hard way that some deals are just too good to be true.

Several Groupon and Voice Daily Deals Users users bought round-trip bus tickets from Southern California to Las Vegas for $45. The price was great, but the trip was a mini disaster due to the negligence of LUX Ground Transportation, the bus company that provided the deal.

The problems started right at the beginning with many buses arriving hours later than scheduled or, sometimes, not showing up at all. When the buses did arrive, they brought their passengers safely to Las Vegas, but never returned to bring them home. Oops.

All’s well that ends well, though. A shuttle from another company was called in to rescue these abandoned passengers. And Groupon eventually canceled the deal and refunded customer’s money. LUX didn’t fare as well. It appears the company was operating without a business license and has shuttered its doors now that the world’s eyes are upon it. [MSNBC]


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Tuesday, September 27th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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