troll

Read Anonymous Reviews like Graffiti

Source: http://lifehacker.com/5886582/read-anonymous-reviews-like-graffiti

Read Anonymous Reviews Like GraffitiTrolls. They fill the internet with insults, dead-end arguments, and inanity the likes of which we’ve never seen. Or maybe we have. The Guardian’s David Mitchell notes that trolling comments aren’t all that different from graffiti, and should likewise carry no more weight.

More specifically, Mitchell is talking less about trolls as you and I know them and more about anonymous, often inaccurate online reviews. It’s not a bulletproof analogy by any means, but Mitchell’s idea does reframe the way you look at anonymous content in a compelling way:

When you read a bit of graffiti that says something like “Blair is a liar”, you don’t take it as fact. You may, independently, have concluded that it is fact. But you don’t think that the graffiti has provided that information. It is merely evidence that someone, when in possession of a spray can, wished to assert their belief in the millionaire former premier’s mendacity. It is unsubstantiated, anonymous opinion. We understand that instinctively. We need to start routinely applying those instincts to the web.

If you read a review, an opinion, a description or a fact and you don’t know who wrote it then it’s no more reliable than if it were sprayed on a railway bridge. We should always assume the worst so that all those who wish to convince… have an incentive to identify themselves.

The flip side of the coin, of course, is that anonymity is vital to the spread of information on the internet. The important tool to remember, as always, is your skepticism. Without it, you’re letting yourself get all worked up over graffiti. (And we’re not talking Banksy hereā€”or even Hanksy.) Photo remixed from The Awl.

An internet troll’s opinion should carry no more weight than graffiti | The Guardian

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Wednesday, February 22nd, 2012 digital strategy No Comments

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

chart of the day, revenue source by percentage for tech companies, feb 13 2012

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Tuesday, February 14th, 2012 news No Comments

Source: http://gizmodo.com/5883891/texas-jury-smacks-down-landmark-shakedown-attempt-by-infamous-patent-troll

Texas Jury Smacks Down Landmark Shakedown Attempt by Infamous Patent TrollTim “I helped invent the Internet” Berners-Lee testified before a federal jury earlier this week, tearing into the validity of a key patent Eolas Technologies’ was exploiting to sue multiple web companies for $600 million. He must have been persuasive because the court took mere hours to reach its decision.

Eolas Technologies, an infamous patent troll firm with previous wins over Microsoft and others, had named over a dozen web companies in its 2009 suit alleging that the sites had infringed upon Eolas’ “Interactive Web” patent, awarded the year before, and claiming ownership over online video, image rotation and search auto-complete.

Office Depot, Rent-A-Center, Playboy, Oracle and others named in the suit had already agreed to settle the case, but Google and Amazon decided to fight it.

Berners-Lee testified to the potentially catastrophic and chilling effects this patent would have if upheld—which they somehow were by the USPO. Pei-Yuan Wei, inventor of the Viola browser, and Dave Raggett, creator of the embed tag also testified since the patent in question performed precisely the same function as their creations as well as others that were already widely known, if not already claimed.

Both sides in the case reportedly spent millions of dollars and years of effort creating presentations to convince the eight-judge panel but, in the end, the defendants won out and the judges declared the “Interactive Web” patent invalid. Eolas does have deep pockets and are likely to appeal—given the potentially gigantic payout—but this judgement invalidates its claims for the time being and prevents the firm from litigating any other company until the appeal is concluded. The web is safe—for now. [Wired via CNET via Techmeme]

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Friday, February 10th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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