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drag2share: Why Social Media Advertising Is Set To Explode

source: http://feedproxy.google.com/~r/businessinsider/~3/18A5frtsVAo/social-media-advertising-set-to-explode-2013-7

u.s. social ad forecast by ad formatIt’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. Forecasts call for over $10 billion in annual social media ad spend globally by 2017.

In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Tw! itter, o ffer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.


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Thursday, August 8th, 2013 news No Comments

Joshua Kushner Has Quietly Amassed 30 Employees And $40 Million To Shake Up Health Care With A Startup, Oscar

Source: http://www.businessinsider.com/joshua-kushner-launches-health-insurance-startup-oscar-2013-7

josh kushner kevin systrom prime minister

You won’t find Joshua Kushner tweeting his whereabouts, tagged in Instagram photos or blogging about tech.

Although the 28-year-old dates a Victoria’s Secret model, the entrepreneur and venture capitalist keeps to himself. He rarely gives interviews and his firm’s website, Thrive Capital, doesn’t even list the companies he’s invested in, despite an impressive portfolio which includes Instagram, NastyGal, Fab and GroupMe.

That may be why Kushner has been able to keep his plans to disrupt the health care industry quiet for nearly two years. But under everyone’s nose he’s poached engineers from Google, plucked co-founders from Tumblr and Microsoft, and raised $40 million.

The company Kushner is launching with Microsoft’s former director of health care, Kevin Nazemi and former head of engineering and operations at Tumblr, Mario Schlosser, is called Oscar. It will be a full-blown insurance company that rivals longstanding entities such as Aetna and UnitedHealth. But Oscar will be transparent, making bills and charges easy for customers to consume via technology.

Oscar is set to launch in January 2014. Kushner’s team was just granted a New York health insurance license this month. Oscar will begin enrolling New Yorkers this fall who are seeking insurance under Obama’s Affordable Care Act.

Raising $40 million before launch isn’t always smart. It didn’t work out for Sean Parker, who raised $34 million for a social video company Airtime, or Bill Nguyen who raised $41 million fo! r Color which flopped. But we’re told all $40 million of this fundraise, which comes from Khosla Ventures, Thrive Capital and Founders Fund, is necessary. Reinventing the health care industry isn’t easy, and most of the money Kusher has raised isn’t operational. When you have an insurance company, there are reserve requirements. Much of the $40 million will be stashed away in case of emergency, thanks to industry regulations.

Oscar is Kushner’s third venture. His first, Vostu, was a gaming company that rivaled Zynga in Brazil but has since gone through a series of layoffs. Thrive Capital, the investment firm Kushner started three years ago, has raised more than $150 million to invest in startups.

 

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Thursday, July 18th, 2013 news No Comments

drag2share: Massive Tumblr Security Flaw Requires Everyone On iPhone, iPad To Change Their Password (YHOO, AAPL)

source: http://feedproxy.google.com/~r/businessinsider/~3/kXwy2-Qu-xU/tumblr-security-flaw-requires-password-change-2013-7

david karp

Tumblr has asked all users of its app on iPhone and iPad to change their password and download an update of the social blogging software in order to cure a security flaw. The news came in a very brief blog post by the company that did not explain the extent of the security breach.

Tumblr did say in a footnote that passwords could be “‘Sniffed’ in transit on certain versions of the app.”

The flaw was reportedly discovered by a reader of The Register, who had been asked to screen apps for his corporate employer. The unnamed employee tested popular apps on the company’s wifi network, and found that password logins were being transmitted in a plain-text, non-encrypted way — and therefore were entirely visible to anyone clever enough who wanted to see them.


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Wednesday, July 17th, 2013 news No Comments

drag2share: RTB May Be Killing Display Ad Revenue and Margins

source: http://feedproxy.google.com/~r/businessinsider/~3/NBNs_0GTNK4/programmatic-advertising-kills-hopes-for-growth-at-yahoo-2013-7

marissa mayer is not impressed

All Yahoo CEO Marissa Mayer wanted to talk about yesterday on her Q2 2013 earnings call was the company’s new product portfolio, Tumblr, and how it hoped to grow its audience.

But all the Wall Street analysts wanted to ask her about was the effect of “programmatic” advertising and RTB, which appear to be the culprit of falling ad prices at Yahoo.

Some called it Yahoo’s “ugly” problem.

Revenues declined 1% to $1.07 billion. She also lowered her year-end revenue guidance slightly. Display revenue (ex-traffic acquisition costs) was $423 million, an 11 percent decrease.

“Programmatic” or “RTB” advertising are ads that are bought and sold in super-fast, automated online auctions. They’re designed to find the best ad inventory at the cheapest available price for buyers — and thus have a tendency to drive down prices for publishers like Yahoo.

In fact, some are pinning the blame for Yahoo’s yet-to-materialize turnaround on RTB.

Two analysts asked Mayer about the effect of RTB on Yahoo’s stagnant ad biz. She said, “We can do better in display and this will be a clear focus for the business,” and later added, “Our display business has felt some negative impact, particularly due to the shifts around programmatic buying. We need to do a much bet! ter job here in order to reverse these trends.”

Analysts appear to regard the RTB trend with horror:

Sameet Sinha of B. Riley & Co. told Bloomberg, “We could have another year of absolutely no growth.”

BGC analyst Colin Gillis told Reuters, “This core business is going to be ugly for quite some time before it gets better.”


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Wednesday, July 17th, 2013 news No Comments

drag2share: The Facebook Advertising Ecosystem Explained

source: http://feedproxy.google.com/~r/businessinsider/~3/OxhbpFjw9nU/facebook-advertising-ecosystem-2013-7

facebook ad revenue

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market! .


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Friday, July 12th, 2013 news No Comments

Kickstarter Inspired American Express To Launch A New Program That Gives Away Money

Source: http://www.businessinsider.com/american-express-funds-passionproject-2013-6

american express passion projects

In a bid to capture the “make your dreams a reality” zeitgeist of Kickstarter, American Express launched a new venture Monday that gives average people funding for their hobbies. It goes by the Twitter-friendly name: #PassionProject. Hashtag included.

For the next six months, AmEx will give 10 people $2,000 to give their side projects wings.

AmEx VP of public affairs Elizabeth Crosta said that the idea was fueled by the nagging question of how people define success. Crosta noted that after conducting its LifeTwist study, AmEx found that 75% of Americans believe “passion projects and the idea of pursuing one’s passion is necessary to help live that fulfilled life.”

But there was another motivator as well.

“What inspired it is that we love Kickstarter,” Crosta told Business Insider. Almost everyone has a friend who’s done one. “But that mechanism would be quite a challenge for us to do.”

This is not a Kickstarter equivalent. There’s no crowdfunding element or a micro-site.

Rather, #PassionProject will live in already-existing social platforms, namely YouTube and Tumblr.

Thus far, AmEx posted videos from charity:water founder Scott Harrison and “Working Class Foodies” creator Rebecca Lando on its YouTube channel explaining how they gained success from their side projects.

But right below the how-to videos — which will be updated regularly — consumers can send a message explaining what their passion project is and why it’s important. In 120 characters or less. (It isn’t 140 because the #PassionProject tag is put on the end.)

“When you hit submit, it offers three sharing buttons,” Crosta said.

The Tumblr component will launch in a few weeks and will feature bloggers explaining how Ameri! can Expr ess can help consumers pursue their passion projects.

“If your passion is to take kids on an American road trip for the summer, one thing we could offer is Starwood [hotel] points,” Crosta explained.

AmEx worked with Digitas on the YouTube experience. Ogilvy is helming the Tumblr component.

 

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Tuesday, June 18th, 2013 news No Comments

drag2share: Social Media Advertising The Massive Rise and Why It Will Continue

source: undefined

SOCIAL MEDIA ADVERTISING: Inside The Massive Rise, And Why It Will Continue

May 31, 2013

u.s. social by deviceThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


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Friday, May 31st, 2013 news No Comments

drag2share: Why Social Media Advertising Is Set To Explode

source: http://feedproxy.google.com/~r/businessinsider/~3/fnHmxxBamJU/social-media-advertising-set-to-explode-2013-5

Why Social Media Advertising Is Set To Explode

May 22, 2013

u.s. social ad forecast by ad formatIt’s not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

In a new report from BI Intelligence , we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, May 22nd, 2013 news No Comments

Prepaid Smartphones Are Increasingly Popular In The U.S.

Source: https://intelligence.businessinsider.com/welcome

Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.


iphone 4s angle 400One-Third Of All U.S. Smartphone Sales Were Prepaid In The First Quarter (CNET)
Mobile financing patterns are changing. According to the NPD Group, prepaid smartphones accounted for 32% of all U.S, smartphone sales in the first quarter, up from 21% a year prior. NPD attributes the jump to consumers buying older models of flagship phone models, like the Samsung Galaxy S2 or the iPhone 4S. It may also explain why smartphone penetration is reaccelerating. Read >

How To Break Into Mobile Native Advertising (Mobile Marketer) 
Interviews with executives from Klip, SessionM and Sharethrough on the best ways to get started with mobile native advertising campaigns. The main advice is to design context-sensitive ads that help customers solve problems in their day-to-day lives, and to focus on limited concrete goals at first, like getting users to share content. Read >

Apps Begin To Arrive on Google Glass (New York Times)
CNN, Elle, Twitter, Tumblr, Facebook, and Evernote will soon unveil new apps for Google Glass as it begins builds out its developer ecosystem. Path and the New York Times were previously the only apps available. Read >

AT&T CEO: Content Providers Will Subsidize Consumers’ Dat! a (F ierce Wireless)
Carriers are eager to ward off consumer dissatisfaction with data plans. AT&T Chairman and CEO Randall Stephenson told investors at a J.P. Morgan conference that he expects content providers and app developers to unveil new models that let consumers access their content without egregiously high data bills. “There will be models that emerge where they defray consumer charges by paying it themselves, or by advertising.” Read >

YouTube Is The Largest Source Of Mobile Traffic (Sandvine)
But who will be in the carriers’ crosshairs when the all-you-can-eat data party ends? YouTube accounts for a quarter of North American mobile traffic during peak period, according to Sandvine. Facebook chips in another 10%. Real-time entertainment (i.e., mobile video) accounts for 44% of peak mobile traffic. Read >

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Consumer Spending On iOS Games Passes Dedicated Handheld Games (App Annie)
For the first time, gaming revenue on the iOS app store surpassed gaming-focused handheld devices, like Nintendo DS or Sony PlayStation Portable, further underscoring how smartphones are disrupting markets for devoted devices, such as MP3 players or cheap cameras. Games are the app store’s real success story. Games represent about 40% of downloads and 70 to 80% of consumer spending in both the App Store and Google Play. Read >

iOS And Android Combine For 92 Percent Of First Quarter Smartphone Shipments (IDC)
IDC reported slightly higher smartphone shipments than Gartner for the first quarter: 216 versus 210 million, respectively. Both showed Android opening up a massive lead in platform market share. IDC’s numbers also showed Microsoft’s Windows Phone overtaking BlackBerry as the number three operating systemRead >

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Friday, May 17th, 2013 digital No Comments

drag2share: CHART: Here’s How Mobile Social Networks Have Become

source: http://feedproxy.google.com/~r/businessinsider/~3/iU3AfHMz_60/how-mobile-social-networks-have-become-2013-5

CHART: Here’s How Mobile Social Networks Have Become

May 16, 2013

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

At the same time, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.

In a new report from BI Intelligence, we analyze the state of social media advertising and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

We specifically provide a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, as well as a primer on Tumblr as an emerging ad medium.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take a look at this chart that details how mobile social networks have become:

u.s. share of time spent by device

Overall, mobile accounts for just under 40% of time spent on social media. Both Twitter and Facebook have passed the 50% mobile usage mark


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Thursday, May 16th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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