tv ad
Airbnb’s TV ad made entirely from Vine videos | Technology | theguardian.com
Online travel community Airbnb asked its users to submit scripted shots from all over the world in the form of Vines – six-second videos – via Twitter. They used the resulting film, entitled Hollywood …
http://www.theguardian.com/technology/video/2013/sep/20/airbnb-tv-ad-vine-video
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No Spike in TV Tweets During Ads
source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from SocialGuide that’s based on an analysis of 59 cable and broadcast episodes, 30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes. In other words, there’s no evidence of a spike in TV tweeting activity during ads.
Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).
The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.
Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.
Why Click On A Smart TV Ad?
source: http://www.marketingcharts.com/wp/television/why-click-on-a-smart-tv-ad-36566/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

drag2share: REPORT: Apple Has A Plan To Let Viewers Skip Ads Altogether And Pay Media Companies For The Lost Views (AAPL)
Apple is pitching media companies on a plan to allow viewers to skip advertisements while watching TV as part of its plan for an Apple TV, Jessica Lessin reports.
The ad-skipping technology from Apple would be part of a premium package for users.
To offset the lost viewership, Apple would compensate media companies for the skipped ads, says Lessin, a former Wall Street Journal reporter who is starting her own tech news site.
This seems like an audacious idea from Apple. eMarketer projects U.S. TV ad spending will be $66.35 billion this year. If Apple were to compensate for lost ad revenue, it could get pretty expensive pretty quickly.
Apple has been exploring the TV market for years now. It has reportedly been developing a full-blown television set, but nothing has happened yet. Lessin suggests Apple is more focused on making something happen in the TV market.
AOL’s Plan To Steal TV Ad Dollars Is Totally Working
Source: http://www.businessinsider.com/aols-plan-to-steal-tv-ad-dollars-is-totally-working-2013-4
AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.
We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets.
This looks like part of that plan. Ad Age says:
It’s super-technical and back-office, but when media planners allocate money, they use [Mediaocean] software, and [AOL video chief Ran] Harnevo believes the move will allow advertisers to move TV dollars to video elsewhere seamlessly, if they choose to do so. That, combined with Nielsen online campaign ratings, will mean TV can be compared to digital video on the apples-to-apples basis of reach and frequency, rather than web metrics like views or time spent.
The plan is paying off financially for AOL. Total revenues were $1.4 billion last year, up 8%. Ad revenues are now 65% of all AOL’s revenues, up from 53% in 2010.
There’s only been one hitch along the way: The departure of former ad chief Ned Brody for Yahoo!. CEO Tim Armstrong is temporarily filling those duties.
Here’s the breakdown (below). Note that the real growth is in AOL’s third-party network ad business. Here’s an example of one of its recent video syndication deals.
drag2share: These 3 Deals Show How Twitter Could Steal Ad Dollars From TV
These 3 Deals Show How Twitter Could Steal Ad Dollars From TV
Mar 7, 2013
Twitter made three deals recently all of which indicate the microblog platform believes its future is in TV ad dollars. Consider:
First, Twitter’s new Ads API allows companies like TBG Digital to buy promoted tweet campaigns against the nightly TV schedule, as if tweets were like TV ads. Why? Because people like to tweet while they watch TV. Here’s a chart from Twitter ad buyer TBG Digital showing the enhanced effect of advertising that also uses a Twitter campaign:
Second, Twitter recently acquired Bluefin Labs, a social TV measurement company. Twitter believes there is a strong, symbiotic connection between Twitter and TV watching — and it intends to prove that to advertisers with hard metrics.
Online Ad Spending Is Closing In On TV
Source: http://www.businessinsider.com/chart-of-the-day-online-advertising-2012-10
Online ad spending for the world’s largest media companies is closing in on TV ad spending according to this chart from BI Intelligence on the State of the Internet.
It’s important to note in this chart that TV’s share of the ad spend has actually grown, though only slightly, over the last six years. Online is taking share from print, radio, and outdoor spending.
Follow the Chart Of The Day on Twitter: @chartoftheday
Samsung Official TV Ad for Galaxy SIII is …. Officially useless
Unfortunately, Samsung … not memorable, full of cliche’d cliche’s and doesn’t tell me ANYTHING about the product and why I would want to buy it…
Officially useless … why’d you have to go out and spoil a perfectly AWESOME device?
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