tv advertising

Viewers’ Single Most Important Future TV/Video Option? Freedom From Ads

source: http://www.marketingcharts.com/wp/television/viewers-single-most-important-future-tvvideo-option-freedom-from-ads-36375/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ericsson-Most-Important-Future-TV-Video-Options-Sept2013The TV advertising market continues to grow, both within the US and around the world. And more and more Americans are watching a greater number of online video ads. But when asked the most important service or option for how they want their future TV or video experience, a leading 10.7% share of TV viewers from around the world said they want that experience to be free of ads, according to a study from Ericsson Labs.

The study was conducted among around 15,000 respondents (1,000 per country) aged 16-59 in 15 markets: Brazil, Canada, Chile, France, Germany, Italy, Mexico, Russia, Spain, South Korea, Sweden, Taiwan, UK, and the US. All respondents were required to have a broadband internet connection and watch TV/video on a weekly basis. Almost all use the internet on a daily basis.

The study results indicate that ad-free video content is more important to the future video experience than any other single service or option, including time-shifting and on-demand (9.8%), à la carte TV-/video content (7.7%), and – somewhat surprisingly – TV/video content on all devices (5.9%). Advanced functions such as accessing or watching different camera angles (2.1%) and interactive TV (2.1%) were deemed critical to the fewest number of respondents.

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Thursday, September 5th, 2013 news No Comments

drag2share: The Rise of Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/bPtoyw2EUY0/social-media-amplifies-tv-advertising-2013-8

bii_socialtv_simultaneous

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important so! cial TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


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Tuesday, August 20th, 2013 news No Comments

Digital Ad Agencies Sour on TV, Turn to Online Video

source: http://www.marketingcharts.com/wp/television/digital-ad-agencies-sour-on-tv-turn-to-online-video-35073/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RocketFuel-Digital-Agencies-TV-and-Online-Video-Perceptions-July2013Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this year, even as 60% recognize there are serious barriers to shifting money from TV to do so. Chief among those barriers? Building reach (58%) and prior budget commitments (56%).

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Monday, July 22nd, 2013 news No Comments

drag2share: How Social Media Is Being Used To Make TV Advertising More Efficient And Effective

source: http://feedproxy.google.com/~r/businessinsider/~3/g_PmK7cQsrU/social-media-tv-advertising-efficient-2013-6

Jun 14, 2013

bii_socialtv_whilewatchingResearch has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.

In a new report from BI Intelligence, we define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, June 14th, 2013 news No Comments

US Traditional Media Outlook, 2013-2017

June 6, 2013 by MarketingCharts staff

PwC-US-Traditional-Media-Outlook-2013-2017-June2013PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017 across various components including advertising revenues and consumer spending. The outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to grow at a modest pace and the outlook for print continues to be dim, although losses may slow.

  • TV advertising: CAGR = 5.1%

TV advertising spending is projected to grow from $63.8 billion last year to $66.8 billion this year and $81.6 billion in 2017.
TV is the largest advertising medium in the US, accounting for 38% of total advertising revenues last year. Terrestrial broadcasting remains the domain of the big 4 networks (ABC, CBS, NBC, and Fox), but the multichannel sector (led by TBS, Discovery, and USA Network) represented 35% of TV advertising revenues last year.

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Tuesday, June 11th, 2013 news No Comments

drag2share: Social TV: How Social Media Is Amplifying TV Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/ydlsCyTOU2Q/how-social-tv-is-transforming-broadcasting-2013-5

Social TV: How Social Media Is Amplifying TV Advertising

Jun 6, 2013

When social media exploded in popularity, it seemed to pose a risk to the TV industry. After five decades of TV addiction, would consumers instead loaf on the couch gazing at their Facebook feed?

BII_SocialTV_SimultaneousIn fact, research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.

TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.

Social TV is how these ideas are being made tangible.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, June 6th, 2013 news No Comments

JC Penney’s Media Spending Climbs But Sales Go Into Free Fall

CEO Ron Johnson Boosts TV Advertising, Adds Former Coca-Cola Marketer Sergio Zyman as an Adviser

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JC Penney sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.

Ron Johnson

Ron Johnson

The beleaguered retailer spent more on advertising than it has in any of the last five years and made major changes to its media mix, under the direction of CEO Ron Johnson. TV advertising climbed, particularly network TV spending, while radio and internet display investments dropped. And despiteMr. Johnson’s declaration late last summer that the retailer would invest heavily in newspapers, spending in that category was down slightly.

JC Penney reported that its fourth-quarter net loss widened to $552 million. The retailer posted an annual net loss of $985 million.

Sales in the fourth quarter, which includes the holiday-shopping period, slid 28% to $3.88 billion. For the year, sales fell 25% to $12.98 billion. That marks the lowest annual revenue the retailer has reported since at least 1987.

“It’s the worst performance that I’ve ever encountered in decades of covering retail — there’s nothing really to compare it against,” said Bernie Sosnick, an analyst at Gilford Securities.

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Source: Kantar Media

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Thursday, February 28th, 2013 news No Comments

Biggest Lies about TV Advertising

Biggest Lies about TV Advertising by Augustine Fou from Dr Augustine Fou

Brand advertisers should take a fresh hard look at TV advertising and hold it up to the same, high standards of measurability and ROI as digital; and they should be sure to synergize TV (pitching) and digital (catching).

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Tuesday, May 1st, 2012 digital No Comments

Biggest Lies about TV Advertising

Biggest Lies about TV Advertising by Augustine Fou from Dr Augustine Fou
Brand advertisers should take a fresh hard look at TV advertising and hold it up to the same, high standards of measurability and ROI as digital; and they should be sure to synergize TV (pitching) and digital (catching).

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Tuesday, May 1st, 2012 digital No Comments

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard

Source: http://www.engadget.com/2012/04/18/google-announces-brand-activate-initiative-for-online-advertisin/

When Google makes a new move in advertising, people are bound to take notice, and it’s made a fairly big one today. It’s announced what it’s dubbed the Brand Activate Initiative at the Ad Age Digital Conference today, something that initially consists of two new services for advertisers: Active View and Active GRP. The latter is a so-called gross rating point metric that’s modeled to some extent on TV advertising, while Active View is something that Google hopes will become a standard for all online advertising. In short, it measures both how long an ad remains on a person’s screen and how much of it is viewed — if at least 50 percent of it is viewable for at least one second it’s counted as an viewed impression. Both of those options are rolling out today, but they’re apparently just the beginning of the broader initiative. You can see Google itself explain it in the video after the break, and on its DoubleClick blog linked below.

Continue reading Google announces Brand Activate Initiative for online advertising, hopes to establish new standard

Google announces Brand Activate Initiative for online advertising, hopes to establish new standard originally appeared on Engadget on Wed, 18 Apr 2012 13:21:00 EDT. Please see our terms for use of feeds.

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Wednesday, April 18th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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