tv business

drag2share: Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZQrmX8OnrSY/facebook-q2-1-million-video-ads-that-will-kill-tv-2013-7

mark zuckerberg

The big question we’re hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its long-planned, not-yet-seen, $1 million video ads?

Our sources tell us that Facebook sales teams are pitching the ad units to big media buying agencies, and have gotten enthusiastic responses. It will happen, we’re told.

That means video ads on Facebook are coming to your news feed soon; news of them leaked in April. In an amazing coincidence, the ads will reportedly be 15 seconds long — the same length as an Instagram video (which Facebook also owns).

They might not arrive anytime soon, however.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , ,

Wednesday, July 24th, 2013 news No Comments

Pay TV May Not Be Dead, But It’s Dead In The Water

Source: http://www.businessinsider.com/chart-of-the-day-pay-net-additions-2012-11

Some people think the pay TV business is on its deathbed. These numbers from Bernstein Research’s Craig Moffett, via Peter Kafka, don’t hurt that argument.

As you can see, subscriber growth has been just about flat for the last two years. This is good news because it means people aren’t ditching pay TV in droves. But it’s bad news because it means the industry is stuck.

chart of the day, pay tv net additions, total yoy subscribers growth, nov 2012

Follow the Chart Of The Day on Twitter: @chartoftheday

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing