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Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV

source: http://www.marketingcharts.com/wp/television/media-execs-see-ott-video-as-supplementing-not-replacing-pay-tv-36359/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

StreamingMedia-OTT-Challenge-to-Pay-TV-Sept2013Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report from StreamingMedia.com. Among the 758 executives surveyed, 51% said they believe that consumers are responding to the emergence of pure OTT video services by cutting back on their pay-TV channel packages and supplementing them with OTT content. By comparison, 23% feel that consumers are responding by canceling their traditional pay-TV subscriptions in favor of OTT video.

Netflix subscribers themselves appear to hew more closely to the former view, at least when it comes to content consumption. Last year, a GfK study found Netflix users saying that their regular TV content consumption was unaffected by their subscription. In a more recent study, GfK discovered that a majority of Netflix users said that they watch less premium cable as a result of their subscription.

Interestingly, the StreamingMedia.com study finds that pay-TV operators are far less likely to believe that consumers will cut the cord due to the emergence of OTT video. Just 5% of pay-TV operators responding to the survey believe that’s the case, compared to 22% of technology vendors and 25% of content providers. Instead, pay-TV operators are more likely to believe that consumers are responding to OTT video by cutting back on channel packages.

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Tuesday, September 3rd, 2013 news No Comments

The Chinese Just Discovered That Advertisers Track You On The Internet 

Source: http://www.businessinsider.com/the-chinese-just-discovered-advertisers-track-you-on-the-internetand-they-hate-it-2013-4

apple store in china

In the West, web users have known for years that advertisers drop “cookies” onto their desktops (via their web browsers), and that these little pieces of code tell advertisers what they’re looking at.

In China, however, the state-run TV channel China Central Television just discovered this fact. It aired an investigative, undercover hidden-camera story on the web ad business as a purveyor of secret tracking information on innocent Chinese web users.

It’s a shocking expose. Or it would have been had it aired in the mid-1990s, when cookies first came into use.

Cookies help advertisers target people with ads. If you browse a web site for tennis rackets, you might start seeing ads for shoes on subsequent pages. Cookies don’t, however, identify individual web users. They simply aggregate them into blocks of targetable audiences.

Ad Age noted:

Using hidden cameras, a CCTV reporter apparently posing as a prospective client had conversations with employees at five local digital-ad agencies. Agency employees told the reporter they use cookies to access web users’ personal information, including gender, age, marital status, education, salary and email addresses, to more accurately target consumers with online advertising. The story featured footage from what appeared to be the offices of agencies Yoyi and Avazu. The agencies were not given a chance to respond to the allegations.

The Star added that executives at Yoyi, Avazu and iPinYou Interactive were secretly filmed in CCTV’s report. One! was cau ght on camera saying:

“You will not be able to see the codes whenever you visit a website. If you can see them, who will be willing to go online?” she said.

Who indeed?

Oh, that’s right. Everyone on the rest of the planet.

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Wednesday, April 10th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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