tv episodes

No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

YouTube Quietly Adds Movie and TV Show Rentals From 99 Cents

Source: http://gizmodo.com/5522756/youtube-quietly-adds-movie-and-tv-show-rentals-from-99-cents

YouTube Quietly Adds Movie and TV Show Rentals From 99 CentsAfter tinkering with movie rentals in January, YouTube’s added a bunch of movies and TV episodes you actually want to see. We’re not just talking art-house Sundance Film Festival flicks—now, you can get a bit of anime too.

There’s still nothing particularly mainstream on the YouTube store, with indie films, Bollywood stuff and documentaries mostly on offer, viewable for 48 hours after renting. They cost between 99 cents and $4, with payments made via Google Check-Out.

It’s a worthy competitor to iTunes and the various gaming consoles that offer downloads, but I think it’s obvious to all that YouTube still needs to strike some deals with movie studios to get some decent stuff up on the site. What happened to the WSJ’s reports last year that Lion’s Gate, Sony and Warner Bros were in negotiations with Google, eh? [ReadWriteWeb via TechRadar]

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Friday, April 23rd, 2010 news 1 Comment

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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