tv households

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

The Changing Nature of the American Household

source: http://www.marketingcharts.com/wp/topics/demographics/the-changing-nature-of-the-american-household-36350/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Census-Changing-US-Household-Types-1970-2012-Sept2013Marketers often look at household groups, whether they be TV households or high-income households. But what does the typical American household look like? A new study [pdf] from the Census Bureau analyzing a couple of its broader population surveys shows that the constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore. For example, as of last year, so-called “nuclear families” accounted for just 19.6% of US households, down from 40.3% in 1970.

While the percentage of households made up of married couples with children has seen a marked decline, other household types have grown more common. Men living alone now represent 12.3% of all households, up from 8.6% in 1980 and just 5.6% in 1970. Additionally, women living alone account for 15.2% of all households, up from 11.5% in 1970.

To be fair, the biggest changes in household dynamics occurred between 1970 and 1980, as the above chart illustrates. But each of those trends has only continued to strengthen since 1980: in the past decade alone, the share of households counted as married couples with children has dropped by almost 5% points.

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Tuesday, September 3rd, 2013 news No Comments

Lower-Income Households Less Likely to Subscribe to Pay-TV Services

source: http://www.marketingcharts.com/wp/television/lower-income-households-less-likely-to-subscribe-to-pay-tv-services-35815/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

LRG-TV-Homes-Multi-Channel-Video-Aug201386% of TV households in the US subscribe to some type of multi-channel video service, according to new research from Leichtman Research Group, a figure in line with recent estimates from Digital TV Research, but higher than figures from GfK. However, there’s a big gap when sorting by household income: TV households with annual incomes less than $50,000 are more than twice as likely to forgo a subscription than those with incomes greater than $50,000 (20% vs. 9%). That implies that cost plays a significant role, a theory supported by a recent study from pivot.

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Wednesday, August 14th, 2013 news No Comments

1 Million Fewer American Households Watched TV Last Year

Source: http://www.businessinsider.com/1-million-fewer-american-households-watched-tv-last-year-2013-2

Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.

Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).

New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones.

Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012.

And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.

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Tuesday, February 26th, 2013 news No Comments

1 Million Fewer American Households Watched TV Last Year

Source: http://www.businessinsider.com/1-million-fewer-american-households-watched-tv-last-year-2013-2

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Nielsen last week took a symbolic step toward helping the biz monetize TV viewing done via the Internet. But reaction to the ratings service’s decision to add Internet-connected TV sets to its formal definition of a “TV household” was muted among execs because it addresses only part of the vexing measurement challenges facing traditional TV nets.

Nielsen had been grappling with adjusting the definition in order to count homes that only receive programming via broadband connections as part of the universe of TV homes. The decision unveiled to TV and advertising execs on Thursday had been expected (Daily Variety, Jan. 10).

New definition doesn’t encompass homes where viewers only receive TV via tablets and smartphones. The growth of viewing on tablets is seen as a big driver of second-screen multi-tasking activities surrounding TV shows, particularly among younger viewers. Not being able to capture the viewing among auds who are highly engaged with programming is frustrating to bizzers.

There’s also the issue of how to count viewing done via VOD and Web streaming platforms where the program’s commercial load does not match up with the spots aired during the linear telecast. As such, the industry’s goal of achieving an omnibus number that captures how many people watch a particular program over a given time frame (and there’s even a healthy debate about the best time parameters) remains far out of reach, for now.

Underscoring the shift in behavior, Nielsen’s estimate of the number of U.S. TV households has dropped in recent years, sliding from 115.9 million in 2011 to 114.6 million in 2012. Some of the drop can be attributed to the disruption of the broadcast biz’s transition to all-digital signals in 2009, which left behind a small percentage o! f Americ ans with older TV sets.

And some can be attributed to cord-cutting and “cord nevers,” or the rise in the number of younger viewers who rely on Internet-delivered sources and have never subscribed to cable, satellite or telco service.

Regardless of the reason, the decline in the TV household universe estimate is alarming for industryites, especially amid other reports that many Americans are watching more TV than ever before precisely because there are so many options for viewing.

The number of homes that will be added to the total TV universe under the new definition, to take effect in the 2013-14 season, is less than 1%. In discussions with network execs and Madison Avenue, Nielsen characterized the definition shift for fall 2013 as a first step. The company that provides the ratings that are the currency of ad-supported TV is clearly continuing to feel the pressure to crack the multiplatform-measurement conundrum.

“On the path to capturing all viewing in all homes, this foundational change addresses the lion’s share of viewing, in effect including any home with a TV that can receive video via an external source,” said Pat McDonough, Nielsen’s senior veep of insights and analysis.

(Andrew Wallenstein contributed to this report.)

Click here for more television news on Variety.com.

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Tuesday, February 26th, 2013 news No Comments

Nielsen ratings expand definition of TV households to include internet-only viewers

Source: http://www.engadget.com/2013/02/21/nielsen-ratings-expand-definition-of-tv-households-to-include-in/

The Nielsen Company has monitored TV audiences since 1950, but soon it will expand that definition from solely households with antenna, cable or satellite access, but also those that have dropped those options but still get video over the internet. Reflecting the changing times, the move was first noted by The Hollywood Reporter and confirmed later by company executives to the New York Times and LA Times. Nielsen hinted at changes two years ago when TV ownership dropped for the first time in decades, which may turn around since the new definition includes viewers with internet-connected TVs, and could go further to include viewers with just a tablet or laptop. According to senior VP Pat McDonough, that means views over services like Aereo can be counted, since they still contain advertisements, which is what broadcasters rely on the ratings for, unlike ad-free Netflix or Hulu streams with different ads. Because of that, it seems unlikely the change will boost the numbers of internet darlings like Community or Arrested Development, but we can dream, right?

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Source: The Hollywood Reporter, LA Times, NYT

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Friday, February 22nd, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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