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More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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