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Live Streaming Video Captivates PC, Connected TV Audience


Ooyala-Online-Video-Engagement-Live-v-VOD-in-Q2-Sept2013Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends to increase alongside screen size. While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer. All told, audiences streamed live video on PCs for 41 minutes per play during Q2, and for 44 minutes per play on connected TVs.

Tablet TV viewers spent less time – 15 minutes – per play during Q2, although that was 4 times longer than the time they spent watching video on-demand. Mobile phone audiences watched live video for almost twice as long as they did on-demand video.

The study contains a host of interesting data surrounding online video viewing habits. Some of the key statistics are highlighted below:

  • Mobile viewers spent more than 20% of their time streaming content over an hour in length, while tablet viewers spent almost one-third of their time with content of that length.
  • Mobile video plays peaked on Friday and Saturday nights between 8 and 10PM.
  • Tablet video views reached their peak on Friday night. Most views during the week occurred in the 9-10PM time slot, although there was a consistent spike in viewing observed at 7AM.
  • Mobile and tablet viewing combined represented 13% of all online video plays, up from roughly 10% in Q1.

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Tuesday, September 17th, 2013 news No Comments

Why Click On A Smart TV Ad?


YuMeLGNielsen-Reasons-Clicking-Smart-TV-Ad-Sept2013Smart TV ads are quite effective, with full package ad buys potentially outperforming traditional TV on several advertising and brand metrics. So say YuMe and LG in a new study [download page] conducted by Nielsen among a small pilot group of US participants. In a larger follow-up survey of smart TV users in the US, the researchers examine the reasons given for clicking on a smart TV ad. Not surprisingly, most said it was because they were interested in the advertised product or brand.

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Wednesday, September 11th, 2013 news No Comments

Cord-Cutting Intent Higher Among Connected TV Users


TDG-Cord-Cutting-Intent-Connected-TV-Users-Aug2013It seems like a fairly obvious step: connected TV users cutting the pay-TV cord and relying solely on over-the-top programming and other sources. But the relationship between those connected TV use and cord-cutting intent has been the subject of debate for some time, according to The Diffusion Group (TDG), which has released new research suggesting that such a relationship does indeed exist.

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Wednesday, August 14th, 2013 news No Comments

TV and Streaming Negative Correlation Continues


Continuing a trend first reported in Q1 2011, the heaviest at-home streamers consume slightly less TV, while the lightest TV users are the heaviest streamers, according to [download page] an October 2011 report from Nielsen. Results from “The Cross-Platform Report” indicate that streaming is still a highly concentrated behavior, with 83% of all streaming taking […]

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Tuesday, October 25th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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