Apr 17, 2013
Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on Twitter.
Needless to say, it’s since deleted the tweets and spent a lot of time since then apologizing.
Epicurious broke a well-known rule in social media: When disaster strikes, shut up. Some brands, however, feel the need to express their solidarity with victims in a “relevant” way and, without considering how it looks to those outside the cranberry/cereal media bubble … well, you get the rest.
Here were the original tweets, and some of the reaction that followed:
Not to enrage the Bieber Nation or Beliebers or whatever Bieberian name tweens and post-tweens call themselves now, but it looks like a lot of the people who follow him on Twitter are fake. In fact, he has the highest number of fakeout Twitter followers out of the top 10 Twitter accounts. 16.7 million accounts are fake! 2.6 million are inactive! Those numbers are ridiculous.
Bieber has 17.8 million real followers (a lot! but certainly a lot different from his listed 37.2 million followers) which puts him in second place in Twitter popularity behind Lady Gaga, who has 19 million real followers. The fake stats were found by Statista using the Socialbakers tool which weeds out fake accounts by looking at their tweets to see if they include spamworthy words like “diet”, “make money” and “work from home”. It’s not too surprising that all these popular stars have so many fake followers (Et tu, Barack?) because massive popularity is a magnet for spam leeches. [Statista via BBC]
The iPhone had 5X as many tweets as the S4 had on each phone’s launch day. Therefore, Munster believes, “that the standard iPhone will essentially maintain its market share in the high-end of the market through CY13 (low 40% worldwide).”
Heading into the S4 launch there was a lot of buzz that Samsung was catching up to Apple in cool-factor, and popularity. If you believe the results of this Twitter survey, it looks like Samsung still has a ways to go.
There’s one caveat: 73 percent of the iPhone 5 tweets were positive compared to 81% being positive for the S4. Munster thinks this was because, “the iPhone 5 was well telegraphed, thus some consumers may have been let down that there were no surprises.”
Overall, Munster says people should buy Apple shares because it’s going to announce a lot of stuff later this year which will get investors excited.
Put together by James Cheshire, Ed Manley and Oliver O’Brien from University College London, the map builds on 8.5 million tweets, captured between January 2010 and February 2013, which were all analyzed for language content. As you’d expect, it’s quite the melting pot, and the highest concentration of different languages seems to be around the Theatre District and Times Square. Best put that down to tourists, eh? Check out the full, interactive map here.[UCL via Guardian]