tweets

No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

drag2share: CHART: Pinterest Has Exploded As An E-Commerce Player, Driving Nearly One-Fourth Of Social Commerce

source: http://feedproxy.google.com/~r/businessinsider/~3/ZObRfqdNFUY/twitter-and-pinterest-in-social-commerce-2013-9

It wasn’t so long ago that Twitter was thought to be a non-starter for retail, and many suspected Pinterest might not drive enough volume, but recent data has shown that they’re both driving significant e-commerce traffic.

During the second quarter of this year, Pinterest accounted for 23% of social-generated e-commerce sales and Twitter 22%. Facebook’s share was slightly higher, at 28%.

But a year ago the space looked extremely different. Pinterest was a blip, and accounted for just 2% of social commerce. Facebook dominated with a whopping 55% of social-mediated e-commerce sales.

At BI Intelligence, Business Insider’s paid subscription service, we recently analyzed over 15 datasets culled from a variety of sources to probe the viability of social media as a commerce and retail-driver. We published our insights in a recent report, “The New Art Of Social Commerce: How Brands And Retailers Are ! Converti ng Tweets, Pins, And Likes Into Sales.”

Subscribers also gain access to over 100 in-depth reports and hundreds of charts and datasets on mobile, social, and their impact across industries, including retail.

BII social commerce sales

This data was provided by AddShoppers, which relies on tracking code embedded on thousands of retailers’ websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site.

In the grand scheme of things, social still represents a small source of direct e-commerce traffic. However, we know that social does play a very important role in multi-touch attribution, as 74% of consumers rely on social networks to guide their purchases, according to Gartner.


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Wednesday, September 4th, 2013 news No Comments

These Charts Show How Fast Traders React To Carl Icahn Tweets

Source: http://www.businessinsider.com/traders-reactions-to-icahn-tweets-2013-8

Last week, billionaire investor Carl Icahn Tweeted that he had a large stake in Apple and had talked to Tim Cook. During the final hours of the trading session, Icahn’s Tweets had added more than $17 billion to Apple’s market cap.

Ancoa, a surveillance platform for financial markets, recently took a look at how the stock reacted to the Tweets.

Just three seconds after the first Tweet, the stock started to rip.  This is visualized in the charts below. The two blue dots represent Icahn’s Tweets and the green dots represent trades.

Check out their charts below:  (Read Ancoa’s full blog post here)

apple chart

 

, Twitter

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Thursday, June 13th, 2013 news No Comments

drag2share: Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter

source: http://feedproxy.google.com/~r/businessinsider/~3/r9e_n9ru9iQ/epicurious-boston-bombings-twitter-2013-4

Apr 17, 2013

Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on Twitter.

Needless to say, it’s since deleted the tweets and spent a lot of time since then apologizing.

Epicurious broke a well-known rule in social media: When disaster strikes, shut up. Some brands, however, feel the need to express their solidarity with victims in a “relevant” way and, without considering how it looks to those outside the cranberry/cereal media bubble … well, you get the rest.

Here were the original tweets, and some of the reaction that followed:

epicurious


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Wednesday, April 17th, 2013 news No Comments

Justin Bieber Has the Fakest Twitter Followers

Source: http://gizmodo.com/5994569/justin-bieber-has-the-fakest-twitter-followers

Justin Bieber Has the Fakest Twitter FollowersNot to enrage the Bieber Nation or Beliebers or whatever Bieberian name tweens and post-tweens call themselves now, but it looks like a lot of the people who follow him on Twitter are fake. In fact, he has the highest number of fakeout Twitter followers out of the top 10 Twitter accounts. 16.7 million accounts are fake! 2.6 million are inactive! Those numbers are ridiculous.

Bieber has 17.8 million real followers (a lot! but certainly a lot different from his listed 37.2 million followers) which puts him in second place in Twitter popularity behind Lady Gaga, who has 19 million real followers. The fake stats were found by Statista using the Socialbakers tool which weeds out fake accounts by looking at their tweets to see if they include spamworthy words like “diet”, “make money” and “work from home”. It’s not too surprising that all these popular stars have so many fake followers (Et tu, Barack?) because massive popularity is a magnet for spam leeches. [Statista via BBC]

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Friday, April 12th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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