twitter marketing

Note the User Agents That Are Bots or Non-Human

​BOT ​


ALL BOTS (19,539)

YAHOO! (499)
ALEXA (6,901)

​Device User Agents​ (note that bots can also pretend to be devices)


​ – likely human​

ANDROID (26,055)


​ – likely human​


​ – likely human​

​​ ​ – likely human​​

HTC (2,578)


​ – likely human​


​ – likely human​


​ – likely human​
NOKIA (6,572)​ – likely human​
WINDOWS 8 / IE 10 (389)

​​ – likely human​​


​​ – likely human​​


​​ – likely human​​

APPLE IPAD (2,157)

​​ – likely human​​

APPLE IPAD 1 (104)

​​ – likely human​​

APPLE IPAD 2 (117)

​​ – likely human​​

APPLE IPAD 3 (117)

​​ – likely human​​

APPLE IPAD 4 (117)

​​ – likely human​​


​​ – likely human​​


​​ – likely human​​

APPLE IPOD (1,609)

​​ – likely human​​

​​ – likely human​​


​ ​ – likely human​​


​​ – likely human​​


​​ – likely human​​

​​ – likely human​​

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Wednesday, September 17th, 2014 news No Comments

Where Do Digital Channels Have Most of Their Impact on the Path to Purchase?


AOLAdvertising-Digital-Channel-Impact-on-Path-to-Purchase-Setp2014While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel, according to a new report [download page] by AOL Advertising. The study – which used recently-acquired Convertro’s multi-touch attribution technology to analyze its client base in Q1 2014 – contains a host of intriguing data pertaining not only to the role of various channels – but to differences within those channels, also. › Continue reading

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Tuesday, September 9th, 2014 news No Comments

Mobile, Social, And Big Data — The Convergence Of The Internet’s Three Defining Trends


BII data influence industries

The world is swimming in data. 

Smartphone-based computing had led to much more internet-based activity, and more opportunities to collect location data. The consumer stampede into social media means that the tastes, preferences, and frustrations of billions are shared online. 

In a couple of recent reports from BI Intelligence, we take stock of how all this data is the bedrock for a new generation of business tactics and applications. We focus on dispelling hype around big data, and describe clearly what it is — and what it isn’t. 



  • Most companies are underusing data: Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead of device fragmentation and shifting demographics.

The above data points and insights come from two BI Intelligence reports on Big Data.

Only BI Intelligence subscribers can download the reports in PDF form and download all the charts and datasets for their own research and presentations. Subscribers also gain full-access to all our ongoing charts and in-depth reports on the mobile and social industries. 

Subscribe today to access, “Social Media’s New Big Data Frontiers — Artificial Intelligence, Deep Learning, And Predictive Marketing,” and “How Big Data Will Transform The Mobile Ecosystem.

In full, the reports:

To access BI Intelligence’s full reports on Big Data sign up for a free trial subscription here.

BII cmo survey big data

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Monday, September 8th, 2014 news No Comments

These New Fake Accounts On Instagram Are Pretending To Be You


The new breed of Instagram spambots are savvier than ever, and that’s because they’re pretending to be you.

Spambots are against Instagram’s API Terms of Use, which states in part, “You shall not use the Instagram APIs to post automated content to Instagram, including likes and comments that were not initiated and entered by an Instagram user.”

But the new spambots are different than the Instagram accounts set up earlier in this year, which impersonated real lottery winners and offered money to people who followed them. In an effort to avoid spam filters, these new spambots are creating new accounts using real people’s names, their Instagram pictures, and even their photo captions, The Verge first reported Wednesday morning

And Instagram users are taking notice to the fake accounts that are impersonating them.

So someone’s impersonating me on Instagram… Please report this

— Anna Rose Brennan (@annarosebrennan) September 2, 2014

 Here’s what the real Instagram account looks like compared to the spambot impersonator:

instagram spambot

It’s likely that these spam accounts are part of a black market for people that pay for fake followers. It’s a trend that occurs across social media platforms: users pay for followers for any number of reasons ! — to make themselves look more credible, perhaps, or just to make their “cool ratio” more favorable. 

The Verge noted some patterns across the spambot accounts: The spambots tend to follow thousands of other users, but don’t have many of their own followers. Users tend to realize their online identity is being copied when the Instagram spambot reposts a photo caption word for word, tagging the real user’s friends in a caption originally posted by the real Instagram user.

Instagram provides some guidelines for what to do if you’re being impersonated, The Verge points out. You’ll have to report the account to Instagram and then prove your own identity by submitting a form of ID.

Instagram launched its first initiative to wipe out spam accounts in April.

SEE ALSO: Instagram Solves A Problem That Goes Back To The Birth Of Photography

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Wednesday, September 3rd, 2014 news No Comments

Snapchat Is Exploding In Popularity


For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now

There’s data to prove it: According to the latest data from ComScore, which was charted for us by Statista, Facebook and Facebook-owned Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November.

20140811 BI_social_Apps

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Monday, August 11th, 2014 news No Comments

drag2share: Twitter Acquires Payment Startup CardSpring For Real-Time Commerce


Twitter has acquired a payment startup called CardSpring. CardSpring helps developers write applications that accept credit card payments.

Startups like Foursquare already use CardSpring.

CardSpring raised $10 million from investors like SV Angel, Greylock Partners, Accel Partners, Felicis Ventures, and Data Collective. It was founded by Amit Kumar, Jeff Winner, Eckart Walther and Geraud Boyer.

Here’s the blog post from Twitter announcing the news. It sounds like Twitter wants to use the technology to bring real-time commerce.

We’re excited to announce we’ve agreed to acquire CardSpring, a payments infrastructure company that helps merchants work with leading publishers to create online-to-offline promotions.

Twitter has always been a vibrant environment for users to discover product recommendations and promotions from artists, experts, brands and friends. In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.

drag2share – drag and drop RSS news items on your email contacts to ! share (c lick SEE DEMO)

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Thursday, July 17th, 2014 news No Comments

drag2share: CMO Today: Agencies Feel Squeeze From Brands


UNILEVER LOOKING TO SLASH DIGITAL AGENCY COSTS: Add Unilever to the long list of big marketers looking to squeeze costs out of ad agencies. The consumer products giant is currently conducting a review of its digital agencies, in part to reduce fees, sources tell CMO Today. Unilever has been vocal in recent years about the need to slash “non-working media” costs, like agency and production fees. Clients, looking to cut costs wherever possible, are expecting ad agencies to do more for less these days. That, of course, isn’t going down so well at the holding companies. WPP’s CEO Martin Sorrell earlier this week spoke out against marketers’ desires to cost-cut their way to growth, noting in a LinkedIn post that “there’s a limit to how much you can cut, but top-line growth (driven by investment in marketing) is infinite, at least until you reach 100% market share.”

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Sunday, July 13th, 2014 news No Comments

Placed says it’s tracking the locations of 200M mobile shoppers daily

These days, shoppers often learn about a product, retailer, restaurant, or offer from a mobile ad and then visit one of its locations in a mall or shopping center. But tracking that store visit back to the ad has been a challenge for advertisers. Seattle-based Placed provides a platform that help…

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Thursday, July 10th, 2014 Uncategorized No Comments

Which Content Categories Are Being Shared on Which Social Networks?



The report examines 8 content categories across 3 prominent social networks, deriving an index representing the relative difference between sharing activity on those specific channels and overall sharing activity within a specific category. The results show that:

  • Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
  • Twitter generates 67% more Business & Finance sharing activity than average, with Facebook (14% less) and Pinterest (20% less) under-indexing in this category;
  • Both Pinterest (+13%) and Facebook (+9%) over-index in Family & Parenting content sharing activity, while the opposite is true for Twitter;
  • Facebook and Pinterest are about average in terms of Health & Fitness sharing activity, while Twitter sharing of this content is far below average;
  • Facebook (+21%) and Twitter (+20%) each generate more content sharing about Politics than average, while Pinterest (-94%) tends to not be a sharing channel for this type of content;
  • Science & Technology sharing activity is above-average on Twitter, but below-average on both Pinterest and Facebook;
  • Sports content sharing is far above average on Twitter (+93%), and just as far below-average on Pinterest (-86%); and
  • Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.

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Wednesday, July 9th, 2014 news No Comments

4 Reasons Why Crumbs Bake Shop Massively Failed

Anyone still doubt search volume is a good (leading) indicator?



See also:



crumbs cupcakes

Crumbs Bake Shop announced Monday that it would be closing all of its stores.

The company, founded in 2003, was once the world’s largest cupcake vendor, according to The Wall Street Journal.

But in mid-2011, its same-store sales started declining just as the company was orchestrating a massive expansion. Crumbs was forced to begin closing stores, putting its expansion plans on hold.

That was the beginning of a downward spiral from which the company never recovered.

Here’s what led to the decline.

1. An increasingly crowded market. Crumbs’ same-stores sales started declining in mid-2011 as the cupcake market was rapidly growing more crowded. When Crumbs opened in 2003, there were only three bakeries devoted to cupcakes nationwide, according to Newsweek. By 2011, there were hundreds.

2. High real estate costs. Crumbs’ stores were too large for its needs, according to Darren Tristano, executive vice president at the food industry research firm Technomic. The company’s shops averaged about 1,000 square feet, with one outlet near Chicago measuring 3,300 square feet, Tristano told Crain’s New York Business reporter Aaron Elstein.

“That meant high rents and lots of extra space in places where shoppers seldom lingered,” Elstein wrote. All Crumbs really needed was enough room for a cupcake display case and a register.

3. Consumers may be losing interest in cupcakes. As Crumbs was expanding, analysts began warning that the nation’s cupcake craze was subsiding. The Wall Street Journal concluded last year that Crumbs’ downfall was the result of mass “gourmet-cupcake burnout.”

4. Despite falling same-store sales, Crumbs kept opening new locations. The number of locations climbed to 70 in 2013, up from 35 in mid-2011, when the same-store declines had begun.

Before closing all its stores Monday, the chain was down to 58 locations, according to Crumbs’ most recent filing with the SEC.


Tuesday, July 8th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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