twitter marketing

drag2share: Twitter Acquires Payment Startup CardSpring For Real-Time Commerce


Twitter has acquired a payment startup called CardSpring. CardSpring helps developers write applications that accept credit card payments.

Startups like Foursquare already use CardSpring.

CardSpring raised $10 million from investors like SV Angel, Greylock Partners, Accel Partners, Felicis Ventures, and Data Collective. It was founded by Amit Kumar, Jeff Winner, Eckart Walther and Geraud Boyer.

Here’s the blog post from Twitter announcing the news. It sounds like Twitter wants to use the technology to bring real-time commerce.

We’re excited to announce we’ve agreed to acquire CardSpring, a payments infrastructure company that helps merchants work with leading publishers to create online-to-offline promotions.

Twitter has always been a vibrant environment for users to discover product recommendations and promotions from artists, experts, brands and friends. In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.

drag2share – drag and drop RSS news items on your email contacts to ! share (c lick SEE DEMO)

Tags: , , ,

Thursday, July 17th, 2014 news No Comments

drag2share: CMO Today: Agencies Feel Squeeze From Brands


UNILEVER LOOKING TO SLASH DIGITAL AGENCY COSTS: Add Unilever to the long list of big marketers looking to squeeze costs out of ad agencies. The consumer products giant is currently conducting a review of its digital agencies, in part to reduce fees, sources tell CMO Today. Unilever has been vocal in recent years about the need to slash “non-working media” costs, like agency and production fees. Clients, looking to cut costs wherever possible, are expecting ad agencies to do more for less these days. That, of course, isn’t going down so well at the holding companies. WPP’s CEO Martin Sorrell earlier this week spoke out against marketers’ desires to cost-cut their way to growth, noting in a LinkedIn post that “there’s a limit to how much you can cut, but top-line growth (driven by investment in marketing) is infinite, at least until you reach 100% market share.”

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , ,

Sunday, July 13th, 2014 news No Comments

Placed says it’s tracking the locations of 200M mobile shoppers daily

These days, shoppers often learn about a product, retailer, restaurant, or offer from a mobile ad and then visit one of its locations in a mall or shopping center. But tracking that store visit back to the ad has been a challenge for advertisers. Seattle-based Placed provides a platform that help…

Sent via Flipboard


Thursday, July 10th, 2014 Uncategorized No Comments

Which Content Categories Are Being Shared on Which Social Networks?



The report examines 8 content categories across 3 prominent social networks, deriving an index representing the relative difference between sharing activity on those specific channels and overall sharing activity within a specific category. The results show that:

  • Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
  • Twitter generates 67% more Business & Finance sharing activity than average, with Facebook (14% less) and Pinterest (20% less) under-indexing in this category;
  • Both Pinterest (+13%) and Facebook (+9%) over-index in Family & Parenting content sharing activity, while the opposite is true for Twitter;
  • Facebook and Pinterest are about average in terms of Health & Fitness sharing activity, while Twitter sharing of this content is far below average;
  • Facebook (+21%) and Twitter (+20%) each generate more content sharing about Politics than average, while Pinterest (-94%) tends to not be a sharing channel for this type of content;
  • Science & Technology sharing activity is above-average on Twitter, but below-average on both Pinterest and Facebook;
  • Sports content sharing is far above average on Twitter (+93%), and just as far below-average on Pinterest (-86%); and
  • Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.

Tags: , ,

Wednesday, July 9th, 2014 news No Comments

4 Reasons Why Crumbs Bake Shop Massively Failed

Anyone still doubt search volume is a good (leading) indicator?



See also:



crumbs cupcakes

Crumbs Bake Shop announced Monday that it would be closing all of its stores.

The company, founded in 2003, was once the world’s largest cupcake vendor, according to The Wall Street Journal.

But in mid-2011, its same-store sales started declining just as the company was orchestrating a massive expansion. Crumbs was forced to begin closing stores, putting its expansion plans on hold.

That was the beginning of a downward spiral from which the company never recovered.

Here’s what led to the decline.

1. An increasingly crowded market. Crumbs’ same-stores sales started declining in mid-2011 as the cupcake market was rapidly growing more crowded. When Crumbs opened in 2003, there were only three bakeries devoted to cupcakes nationwide, according to Newsweek. By 2011, there were hundreds.

2. High real estate costs. Crumbs’ stores were too large for its needs, according to Darren Tristano, executive vice president at the food industry research firm Technomic. The company’s shops averaged about 1,000 square feet, with one outlet near Chicago measuring 3,300 square feet, Tristano told Crain’s New York Business reporter Aaron Elstein.

“That meant high rents and lots of extra space in places where shoppers seldom lingered,” Elstein wrote. All Crumbs really needed was enough room for a cupcake display case and a register.

3. Consumers may be losing interest in cupcakes. As Crumbs was expanding, analysts began warning that the nation’s cupcake craze was subsiding. The Wall Street Journal concluded last year that Crumbs’ downfall was the result of mass “gourmet-cupcake burnout.”

4. Despite falling same-store sales, Crumbs kept opening new locations. The number of locations climbed to 70 in 2013, up from 35 in mid-2011, when the same-store declines had begun.

Before closing all its stores Monday, the chain was down to 58 locations, according to Crumbs’ most recent filing with the SEC.


Tuesday, July 8th, 2014 news No Comments

drag2share: Inside Narrative Science, The Artificial Intelligence Company That Could Put Journalists Out Of Work


Kris Hammond is chief scientist and co-founder of Narrative Science, a company that uses an artificial intelligence product called Quill to turn boring data and statistics into highly readable stories with a beginning, middle, and end.

The software can write stories with no bias, confusion, or cherry picking, accurately representing the truth based on the data you give it.

Hammond calls it “the most powerful AI system [he's] ever built.”

“We looked at the world of media and data as it’s growing today,” he told us over the phone. “We saw the beginnings of dissatisfaction with big data and we saw ourselves as the solution. You don’t want spreadsheets, you want to be told.”

Narrative Science is spun out of technology coming out of Northwestern University, merging engineering and journalism. It’s all about content generation from raw data, using narrative structure as the driver.

The company’s AI product, Quill, can essentially turn numbers into stories: The box score from a baseball game becomes a written report of that game, for example, detailing player performance as if you were reading a sportswriter’s coverage in the newspaper.

Hammond said Quill works so well that it exceeded his team’s expectations.

“That’s rare,” Hammond told Business Insider. “We had a moment of pause and looked at it — what is the scope here?”

In the early days, Hammond said they used their software to “write” about any sport that could be expressed with numbers: baseball, basketball, soccer, and the like. It wasn’t long before they branched out from there.

://” border=”0″ alt=”quill”>

Tags: , , ,

Monday, July 7th, 2014 news No Comments

Twitter App Install Ad


Tuesday, July 1st, 2014 news No Comments

drag2share: Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutesTrying to measure actual reader attention


Trying to measure actual reader attention

So Upworthy and Chartbeat both have their own metrics: Upworthy calls its version “attention minutes” and Chartbeat calls its measurement “engaged time.” Although they use somewhat different methods, both track how far readers get through a page of content or a video before they click away, and use other signals to determine whether a page is simply open in a tab or whether the reader is actually involved in reading or watching the content. Interestingly enough, Upworthy says that Twitter does very well as a source when measured by total visitors, but somewhat less so when measured by actual engaged time or attention minutes.

Upworthy attention minutes

Other sites such as YouTube, Medium and the Financial Times also focus on total time spent rather than just measuring page loads or unique visitors — and Medium said recently that it has even started compensating some of its writers based on the amount of time readers spend with their story. But not everyone believes that “time spent” is an effective metric: Gawker editorial director Joel Johnson, for example, told BuzzFeed recently that he would rather measure user satisfaction rather than just the amount of time they spent on a page:

“Perhaps someday, but that’s cart before horse, really; what we want to measure is user engagement through satisfaction. Maybe time-on-page will be part of that, maybe not.


Tuesday, June 24th, 2014 news No Comments

Microsoft Accidentally Pitched Michael Arrington To Hype Internet Explorer


Michael Arrington's mouth and a cigar and cash burning

Microsoft got caught with their hand in the cookie jar Tuesday when a PR rep accidentally offered to pay Michael Arrington — founder of TechCrunch — to hype up Internet Explorer, the company’s web browser.

“This is just layers of stupid,” Arrington wrote on

Sponsored content has become an unfortunate byproduct of the new media landscape. Andrew Sullivan recently criticized the practice at a Harvard event.

“You think you’re reading a writer when you’re actually reading a copy-writer,” he said.

Sullivan suggested the rise of sponsored content would eventually backfire, resulting in a wave of reader cynicism that would diminish its popularity as a marketing tool.

Here’s the the pitch Microsoft’s PR rep made to Arrington:


To which Arrington responded, incredulously:


Twitter reacted with amusement:

Stay classy Microsoft cash for comments – ugh really? #IEbloggers

— Peter Mescalchin (@magnetikonline) June 18, 2014

When I have no other choice, I always use Internet Explorer to download Chrome. #IEBloggers #rethinkIE (where can I claim my money now?)

— Lukas Klein (@lukashed) June 18, 2014

If I mention #iebloggers #iebloggers twice do I get paid double?

— Scott Watermasysk (@scottw) June 18, 2014

We’ve reached out to Microsoft for comment but have yet to hear back, though the company told TechCrunch through a spokesman it had “suspended” the sponsored content program.

The practice “is not representative of the way Microsoft works with bloggers or other members of the media,” the spokesman said.

It might be best to remain skeptical of any writing on IE before July 10, especially if it uses the #IEbloggers hashtag.

Tags: ,

Wednesday, June 18th, 2014 news No Comments

Local SEOs Rank the Best- and Worst-Performing Online Channels for Local Biz



    Source: BrightLocal

      Notes: Of the 12 channels identified, organic search wins out as having the best ROI for local businesses – although it’s worth keeping in mind that a majority of the survey’s respondents were local SEOs, and local SEO was the channel they spent the most time on. Social channels Facebook and Twitter were seen as being among the worst in terms of ROI and ability to generate high-quality leads, although they fared a little better in a relative ranking of site traffic and phone call generation.

      Tags: ,

      Monday, June 9th, 2014 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

      Augustine Fou portrait
      Send Tips:
      Digital Strategy Consulting
      Dr. Augustine Fou LinkedIn Bio
      Digital Marketing Slideshares
      The Grand Unified Theory of Marketing