unique visitors

Evidence for Increasing Online Use that is also Accelerating

If you sum up the total unique user sessions in Jan 2008, Jan 2009, and Jan 2010, you get

Jan 2008 – 285M

Jan 2009 – 337M

Jan 2010 – 413M

That is a year-over-year increase of 18% and 23% respectively. Assuming the population of the world does not change that much year to year, the change in total unique sessions leads to the conclusion that online usage continues to increase noticeably.

The Compete.com chart below shows nearly identical number if unique users monthly — Google at 148M uniques and Yahoo at 132M uniques. And Facebook alone achieved another 134M uniques. So while the unique visitors across these 3 sites are not mutually exclusive, there are 414M unique user sessions in the month of January 2010

facebook yahoo google 2 year1 Evidence for Increasing Online Use that is also Accelerating

Well, this is strange. January 2010 numbers from Nielsen reveal Google has 66.3% of the search market, while Yahoo has 14.5% and Microsoft has 10.9% across its various properties. Google is 4x more than Yahoo and 6x more than Microsoft.

search share jan 2010 Evidence for Increasing Online Use that is also Accelerating


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Tuesday, February 23rd, 2010 Uncategorized No Comments

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

top10 the problem with online metrics   its estimated, approximated, or extrapolated

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete:  Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

fb vs ms the problem with online metrics   its estimated, approximated, or extrapolated

facebook quantc the problem with online metrics   its estimated, approximated, or extrapolated

myspace quantc the problem with online metrics   its estimated, approximated, or extrapolated

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

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Tuesday, March 24th, 2009 Uncategorized No Comments

Sign of the times – “garage sale” sites all seeing increases in unique visitors

re: Craigslist More Popular Than MySpace : Sign of Economy Says Hitwise

http://www.searchenginejournal.com/craigslist-search-hitwise/9391/

top search historical chart 03 14 09 Sign of the times   garage sale sites all seeing increases in unique visitors

the comparison to MySpace is irrelevant for the conclusion; furthermore, the report uses search volume for the comparison and people search for “craigslist” and “myspace” for entirely different reasons. And MySpace continues to have 8X the unique visitors as Craigslist — so it is not that Craigslist is more “popular” than MySpace.

A sign of the times is that “garage sale” type sites are all seeing increases in traffic — e.g. Craigslist, OLX, Backpage, etc.

craigslist Sign of the times   garage sale sites all seeing increases in unique visitors

olx Sign of the times   garage sale sites all seeing increases in unique visitors

backpage Sign of the times   garage sale sites all seeing increases in unique visitors

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Saturday, March 21st, 2009 Uncategorized No Comments