unique visitors
drag2share: Google+ Is Regaining Momentum, Proving Its Many Skeptics Wrong
source: http://feedproxy.google.com/~r/businessinsider/~3/bnPk-fbSEK4/google-is-regaining-momentum-2013-8
Why Google+ Isn’t Going Anywhere Anytime Soon (L2 Think Tank)
Google+, which gained momentum after a successful launch in 2011 but then suffered from a slowdown in growth, is now surging in popularity, defying the predictions of many pundits who said it would fade away. L2 Think Tank Founder Scott Galloway says that’s because Google has effectively integrated Google+ with its most popular products, such as Search and Gmail, which places the social network in front of Google users throughout the day.
We noted in our recent analysis that Google+ has surpassed Twitter in monthly unique visitors on PCs.
drag2share: LinkedIn Lags Other Social Networks As A Mobile Crowd Draw
source: http://feedproxy.google.com/~r/businessinsider/~3/tKbuYNZ9zCk/linkedin-lags-on-mobile-2013-8
We recently looked at how mobile has emerged as a crucial audience source for Facebook, Twitter, and Pinterest. But what about LinkedIn?
All of LinkedIn’s competitors have seen significant growth in the size of their mobile and mobile-only audience as a percentage of their total audience.
But LinkedIn has not seen that shift, according to comScore data. In fact, the percentage of LinkedIn’s monthly active users who are mobile or mobile-only has remained unchanged since September 2012.
In September 2012, LinkedIn’s audience was 29% mobile and 16% mobile-only.
Nine months later, the numbers had not budged. Twenty-eight percent of LinkedIn’s unique visitors in the U.S. accessed the site via a mobile device at least once during the month of June 2013; approximately 16% visitors were mobile-only.
Meanwhile, 60% of Facebook’s total monthly active users in June 2013 accessed its site on either a smartphone or tablet, compared to 51% in September.
LinkedIn recently upgraded its iOS and Android mobile apps to allow users to apply for jobs on the site while using a smartphone or tablet. The upgrade may boost mobile engagement as well as the efficacy of recruitment ads on mobile.
The chart below shows how mobile-only usage at the other social networks has shot up while it has remained relatively flat at LinkedIn.
LinkedIn Posts Strong Second Quarter Revenue And User Base Growth
Source: https://intelligence.businessinsider.com/welcome
LinkedIn’s community grew 9.2% compared to the previous quarter, hitting 238 million members, according to second quarter company results announced August 1.
This represents the largest percentage quarterly gain in users since the first quarter of 2012.
Average monthly unique visitors or UVs reached 143 million during the quarter — representing an 8.3% gain from the previous quarter. That’s marginally better than the quarterly gain in UVs realized in the previous four earnings results.
Page views continue to skyrocket as users linger to consume content. This activity is in large part due to the success of the Influencers program — a kind of blogging platform for thought leaders to share expertise. LinkedIn has also launched industry-specific news channels.
LinkedIn’s strong revenue performance in the quarter shows that the company is successfully monetizing all the activity on its platform. Interestingly, ad sales were LinkedIn’s slowest-growing business, but it offset that drag with a strong showing in its personnel recruitment product (Talent Solutions), for which revenue was up 69%, and premium subscriptions, up 68%.
Download the chart and data in Excel.
Related Report: Learn how to leverage LinkedIn’s platform for ! generati ng B2B sales.
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