go-Digital Blog on Digital Marketing

social media benchmarks

Many clients have asked about social media benchmarks or social marketing benchmarks. They ask things like how many fans should they have on Facebook? They are concerned if they cannot project 1 million fans on their fan page.

But that is because most clients are coming from a reach and frequency background. Some have moved to unique visitors, pageviews, and time on site. But what is more important today is not that people get to the site or the time they spend, but what they do … so social intensity is a benchmark which captures the quantity and frequency of social actions like sharing, discussing, commenting, voting, etc. All of these actions lead to value that accumulates for other future visitors to the site.

Adwords – lower cost per click

Clicks Impressions CTR  Avg Cost per Click  Total spent

511     61,894      0.82% $0.47 per click $242.16

PayPerPost – optimal is lowest payment per post

dollars pageviews/clicks

$122.50       2630/120 $1.02 per click 4.6% CTR   ($5 per post)

$183.25     1324/114 $1.61 per click 8.6% CTR  ($10 per post)

$291.25     2369/260 $1.12 per click 11% CTR   ($20 per post)

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