Unique

Groupon settling into new steady state – lower users but more usage per user

Groupon Unique Visitors February 2012 – 14.5 million
Inline image 1
Groupon Pageviews February 2012 – 124.6 million
Inline image 2
Groupon Visits per Person – 2.4 per month
Inline image 4
 
Groupon Pages per Visit – 3.6 per month
Inline image 3

Tags: , , , , , , , , , , , ,

Wednesday, April 4th, 2012 news No Comments

Facebook Fatigue vs LinkedIn Lift

Facebook Monthly Unique Visitors and Pageviews are down. Interestingly, the use of Facebook dropped over the holidays, implying that many people use it at the office and during work.

Source: Compete
Facebook Unique Users and Pageviews
Inline image 1
Inline image 2
LinkedIn Unique Users and Pageviews
Inline image 3
Inline image 4

Tags: , , , , , , , , , , , ,

Wednesday, February 22nd, 2012 analytics, news No Comments

A Retailer

Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/

Pinterest Women's Clothing

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.

Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.

uvs to pinterest

Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.

I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.

incoming traffic to pinterest

While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!

Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?

Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.

outgoing traffic from pinterest

As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.

Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?

Leave your comments below!


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 10th, 2012 news No Comments

Entrepreneurs Can See The Future, And Here’s What The Future Looks Like

Source: http://www.businessinsider.com/ron-conway-startups-trends-future-2012-1


Ron Conway

SV Angel’s Ron Conway has been an investor since 1994.  In this month’s issue of The Economist, Conway writes his 2012 startup predictions.

First he says the social web has hardly reached maturity. We’ve only seen the beginning of what’s possible via Facebook. “Some 90% of the world’s data have been generated in the past two years,” he writes.

Conway thinks social interactions will be at the heart of most new products moving forward. They’ll influence everything from search results to how mom and pop shops conduct their businesses.

Conway also notes how quickly startups are seeing success at the local level. Groupon built a multi-billion-dollar business in three years. Conway wonders if we’ll see a startup become a true $1 billion business in 12 months in 2012.

The biggest trend Conway sees is something he calls “collaborative  consumption.”  By that he means people area willing to share or rent things instead of buy them. Airbnb and ZipCar are good examples of this.

Conway concludes by saying why he loves startups. “The answer is quite simple: these entrepreneurs share their vision of the future with me. And every so often, their vision becomes the future. What could be more interesting than that?”

To read the full article, head over to The Economist >>

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 3rd, 2012 news No Comments

OpenSky Hits 1 Million Users And More Than $1.5 Million In Monthly Sales

Source: http://www.businessinsider.com/opensky-1-million-users-2012-1


John Caplan OpenSky

Fab and Turntable weren’t the only pivot success stories of 2011. Another e-commerce site, OpenSky, went from struggling to successful in about nine months.

OpenSky was founded in 2009 by John Caplan as an e-commerce arm for bloggers. Influential writers could create storefronts alongside their content, but it wasn’t a fruitful business model for OpenSky.

“Last year we were dead in the water,” says Caplan. “We weren’t selling very much. When people are reading they aren’t buying things; they don’t have their credit cards in hand.”

Caplan decided to pivot his startup. OpenSky relaunched in April as a personalized shopping site.  Now e-commerce isn’t secondary to content on OpenSky; it’s king.

The new OpenSky operates like Twitter. It works with 80 industry influencers and celebrities, like Martha Stewart, Bobby Flay and Alicia Silverstone, to create lists of their favorite items.  Users can follow the influencers and buy the endorsed products.  OpenSky holds all the inventory, ships items to users, and splits the profit 50/50 with influencers. Caplan says none of OpenSky’s influencers are investors. They just really like the product.

“It’s like Twitter but our merchandisers [the celebrities who pick the items OpenSky sells] are making tens of thousands of dollars every month from their followers,” says Caplan. Martha Stewart, for example, has 83,549 followers on OpenSky just waiting to buy a recommended rolling pin or mixing bowl.

So far, OpenSky’s pivot has worked wonders. In April, its first relaunch month, OpenSky generated about $66,000 in sales. Last month it generated well over $1.5 million. “Revenue has been increasing 50% month over month,” says Caplan.

In October the 87-person startup raised $30 million. Today, Caplan told us OpenSky crossed the 1 million user mark. About 68% of users are repeat buyers, purchasing new OpenSky items within eight weeks.

We asked Caplan what his margins are like. Despite the 50/50 split, he says they’re pretty good.

“Brands are excited about OpenSky because they want to be endorsed by celebrities,” says Caplan. While brands can’t pay for distribution on OpenSky, they generate a lot of sales when celebrities decide to post their items. Caplan likens OpenSky to Pinterest.  The brands’ excitement makes it easy for OpenSky to purchase, store and sell celebrity-endorsed items at reasonable prices and margins.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, January 3rd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing