unit 2c

drag2share: Marissa Mayer’s Latest Plan For Yahoo: Hiring Dozens Of PhDs (YHOO)

source: http://feedproxy.google.com/~r/businessinsider/~3/eEn3z5RDaNo/mayer-hires-dozens-of-phds-2013-8

marissa mayer

Marissa Mayer’s plan to rebuild Yahoo to its former glory doesn’t begin and end with acqu-hires. The CEO is also hiring dozens of PhDs to restore the company’s research unit, Bloomberg’s Douglas MacMillan and Brad Stone report.

She’s hired 30 PhDs so far this year, with plans to hire another 20, Mayer said.

The research group is led by Chief Scientist Ron Brachman, who joined Yahoo in 2005. He’s a former director for DARPA, the government agency that created the Internet and, he says, his work on artificial intelligence was the foundation for the Apple iPhone’s Siri.

The group, known as Yahoo! Labs, was set up in 2005 with a mission “nothing short of inventing the future of the Internet,” its web site proclaims. 

Under Mayer’s predecessor, Scott Thompson, funding for the group was cut and the group’s leader, Prabhakar Raghavan, left in 2012 to become vice president of engineering at Google.

“The lab is still here — it’s been reduced in size,” Mayer told MacMillan and Stone. She wants to reverse that so she’s investing “heavily to build it back up,” she said.

While the group’s projects aren’t as spectacular as some of Google’s (Google is working on things like self-driving cars, Google Glass, WiFi balloons in outer space), Yahoo! Labs is working on some cool things, too.

These include:

  • Yahoo! Amoeba, which discovers trends in online conversations.
  • Predictalot, where crowds of people can predict things related to sporting events.
  • InStore, which lets you research items in a store with your smartphone by scanning barcodes.

With 50 new PhD-level computer scientists on staff, the quantity, and quality, of Yahoo! Labs projects should grow.


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Thursday, August 1st, 2013 news No Comments

Marketers, Seeing A Changing Landscape, Recognize Need For Data Analysis Skills

Source: http://www.marketingcharts.com/wp/interactive/marketers-seeing-a-changing-landscape-recognize-need-for-data-analysis-skills-30276/

Whereas 5 years ago, marketers needed media planning and buying skills and the ability to implement overall campaign strategy (including timing and targeting) to be successful, the most important skills today are very different, according to [pdf] a survey by the Economist Intelligence Unit, sponsored by Lyris. Attributing the largest drivers of change to a […]

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Thursday, June 13th, 2013 news No Comments

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