Updated

Fake Angry Birds Space Android App Is Full of Malware (Updated) [Android]

Source: http://gizmodo.com/5901691/psa-fake-angry-birds-space-android-app-is-full-of-malware

PSA: Fake Angry Birds Space Android App Is Full of Malware (Updated)There’s a fake Angry Birds Space app in the Android Market available on Android phones that infests your phone with malware.

According to Sophos, a digital security firm, the malware hides its “payload” deep inside two .JPEG files. Once installed, it downloads additional malware to your phone, and enlists your phone as part of a botnet. From there, your phone can be used as muscle for any number of hacker ops.

The easy way to avoid getting nailed by fake app malware is to always be sure to check the developer on any app you download. If you’ve already downloaded Angry Birds Space, take a second to make sure that you’ve got the right one, and if not, consider securely wiping your phone once you’ve backed up important data.

Malware happens, but erm, isn’t this one that Google’s Android Market Bouncer really should have caught? [Business Insider via All Things D]

Update: We originally posted that the fake app was available through the Android Market. That’s incorrect. It is only available through third party stores, so if you go through official Android channels for your apps, you shouldn’t have any problems.

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Friday, April 13th, 2012 news No Comments

How You Can Get a Fresh iPad for $100 (Updated) [Apple]

Source: http://gizmodo.com/5848784/how-can-you-get-a-fresh-ipad-for-100

How You Can Get a Fresh iPad for $100 (Updated)I love my iPad. It’s the original model, bought on April 3, 2010. It’s been working perfectly since then but the battery life was really bad, lasting only a couple of hours lately. It was exhausted. I had to replace it.

In the process, I got a fresh iPad 64GB at the Apple Store for just $100. The good news, you can get one too.

After so many charging cycles, my original iPad’s battery was exhausted. It took forever to recharge and only a few hours to completely run out. I remember the days when I first got it. I could use it normally for a couple of days, watching at least two Netflix movies on it or browsing the web, running some apps and reading comic books.

I went to the Apple Store to ask for a battery replacement. But, as it turns out, you can’t replace an iPad’s battery. As the guy at the Apple Store’s Genius Bar told me: “See? They don’t have screws. We can’t replace the battery.”

Then he added: “If you want a new battery, we have to give you an entire new iPad.”

How? My iPad was out of warranty. I didn’t buy Apple Care. Furthermore, the iPad itself was broken on one side. One day I dropped it on the floor and the aluminum got quite chipped on one side.

He answered that this was no problem. I only have to pay $100 for the “battery.” In return, they would give you a reconditioned iPad with the same storage size as yours, with a fresh battery inside.

So I did exactly that. I paid the hundred bucks and got back home with a perfect battery life and an iPad with no blemishes whatsoever. If your battery life is sketchy—which is probably the case if you bought it back in April 2010—you should go to an Apple store, pay your hundred and get a fresh new iPad on your hands.

And your old iPad doesn’t go to waste. These get refurbished too. Any bad parts get replaced and go back into the cycle of Apple life.

Update: A former Genius shares his tips in the comments:

• You can do the same thing with any iPhone for $79, and most iPods for $69.

• Apple will replace an iPhone in almost any condition (the only exception being for devices that are literally broken into little pieces, or ones that are missing parts) for $199, even if it’s liquid damaged or cracked.

• Apple will replace any OOW damaged iPad for around half the price.

• On an iPhone 4, if the back glass is cracked, an Apple employee can replace it for $29 in only about 5 minutes, also not a bad idea if your camera lens is scratched beyond repair

• If you restore your device before bringing it in, there are no usage records saved and they have to take your word for it that the battery is defective.

That’s pretty good customer service indeed.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, October 12th, 2011 news No Comments

Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview – Shame on You Facebook

Updated May 12, 2012. Freddy Nager, Prof of Integrated Marketing at UCLA sent me a screen shot showing 9 display ads per page. The unscupulosity of Facebook is at an all time high – right up to their IPO.

THANKS Freddy Nager @AtomicTango, Prof of Integrated Marketing, UCLA for the screen grab of 9 and 10 ads per page.

http://atomictango.com/2012/04/20/myspace-facebook-continued/

Updated February 3, 2012.  This is how Facebook is growing ad revenues – SEVEN DISPLAY ADS PER PAGE – EVIL!

facebook ads

 

 

But despite this kind of “cheating” their revenues are decelerating. And there is the “danger” of advertisers getting smart and changing from paying on a CPM basis to paying only on a CPC basis — paying only when they get the click. That would mean Facebook’s revenue could drop off a cliff.

Source: http://www.businessinsider.com/chart-of-the-day-facebook-revenues-are-decelerating-2012-2

Facebook revenues decelerating

 

Updated:  FIVE (count ’em) 5 ads per page – SHAME on you Facebook – the highway robbery gets worse.  Advertisers, quick, go to CPC (don’t pay CPMs any more).

Multiple ads on the same page run up the impression numbers, but artificially depress click-throughs because even if they wanted to, users can only click on one ad at a time. Shame on your Facebook for overtly and systematically robbing advertisers who pay on a CPM basis.

But then again shame on you advertisers who still pay CPMs when you can easily click a radio button to select CPC — Facebook even suggests a range for you automatically (see inset below).

What is the advantage of paying by CPC (cost per click) instead of CPM (cost per thousand impressions)?  Well, remember the old ad industry joke “I know I am wasting half my ad dollars, I just don’t know which half” — well, now you know.  In fact, you now know you are wasting 99% of your ad dollars to wasted impressions that get no action/clicks from users AND you know which 99%.  See infographic below. So stop paying CPMs and start paying CPCs TODAY. Your ad budget will thank you!

Just how DISMAL are  Facebook advertising metrics and benchmarks (click to see )?

According to data from comScore, in Q3 2010, Facebook served 297 billion display ad impressions giving it 23% of the U.S. market for display ads. In digital channels, since there is no longer the physical limitation of time (airtime on TV) or space (area to put ads on dead-tree pulp) companies can create “inventory”  out of thin air and magically increase revenue on the backs of advertisers still willing to pay for impressions. I guess it really is caveat emptor.

chart of the day, share of online ad impressions, nov 2010

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Thursday, November 11th, 2010 analytics, digital, display advertising, marketing 1 Comment

Blockbuster’s Last Gasp to Occur in 2011 [Rip]

Source: http://gizmodo.com/5584255/analyst-blockbusters-last-gasp-to-occur-in-2011

Analyst: Blockbuster's Last Gasp to Occur in 2011Blockbuster? We knew it was dying, courtesy Redbox, Netflix and the changing ways people consume their entertainment, but when will it finally expire? Probably next year, according to one analyst and the company’s own balance sheet. Updated.

It’s a balance sheet that’s continually losing money, with the latest blow coming last quarter, when Blockbuster bled $65 million, reported 24/7 Wall St analyst Douglas A. McIntyre. Life’s become so dire, in fact, that Blockbuster is mulling Chapter 11 to eliminate debt.

While the remaining 6,000 stores is nothing to sneeze at (my late hometown one not amongst them), there is precedence for massive, simultaneous closures in rival Movie Gallery. That company had 2,400 stores, you see, and it shuttered them all back in February.

Ending on a positive note, the company could have a Redbox/Netflix hybrid future with its existing supermarket kiosks and mail service. So here’s hoping that happens, some people can keep their jobs, and Blockbuster’s predicted “demise” in 2011 is merely a metamorphosis into something a bit leaner and meaner. Competition is good, and all that.

Update: Reader Josh writes in with an additional bit of depressing news for Blockbuster:

[W]hen considering the future of Blockbuster kiosks, Blockbuster doesn’t actually own any of kiosks. NCR owns and operates all of them. Blockbuster just gets a small licensing royalty for them. So, Blockbuster definitely doesn’t have a chance at sustaining itself on those kiosks.

Ho hum. [Yahoo via Neatorama]

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Monday, July 12th, 2010 news No Comments

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  March 2014

Grand Unified Theory of Marketing by Augustine Fou 2014 Update from Dr Augustine Fou

 

UPDATED:  September 21, 2011

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade-drobo-search-volume

godaddy vs megan fox

megan-fox-godaddy-search-volume

Grand Unified Theory of Marketing - Digital String Theory

Grand Unified Theory of Marketing – Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

Buy Link at the bottom of the post

best-buy-hdtv-receipt

Click for product page: Samsung – 52″ Class / 1080p / 120Hz / LCD HDTV LN52A650 SKU: 8749287

product-page-samsung-hdtv-pricing-mistake

Order is still good as of 12:23 pm EST August 12, 2009.

bestbuy-order-details-still-good

BestBuy knows digital and social media. CMO Barry Judge tells it like it is.

Related:

http://blogs.moneycentral.msn.com/smartspending/archive/2009/08/12/customers-irate-about-10-hdtv-ad.aspx

http://abcnews.go.com/Business/story?id=8311580&page=1

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html

http://adage.com/article?article_id=138469

http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html

http://blogs.zdnet.com/gadgetreviews/?p=6697

http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html

http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

http://www.kktv.com/home/headlines/53067682.html

http://www.wftv.com/countybycounty/20371068/detail.html

http://www.shoppingblog.com/blog/8120912

http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/

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Wednesday, August 12th, 2009 digital 2 Comments

Reaching Half a Million Customers Daily, with NO Media Cost

Updated: April 3, 2010 – JetBlue has 1,603,926 followers as of today.

Updated: Aug 30, 2009 – JetBlue has 1,139,682 followers as of today.

In days of old, advertisers had to buy TV airtime, magazine placements, or radio spots to send their ads out to reach customers. Usually one of the largest chunks of cost is the media placement, followed by “creative” development and content creation.

What if there was a way to cut out most or all of the media cost?  And what if we could also substantially reduce the cost of “creative development” and “content creation?”  Look at the JetBlue example below.  On Twitter, JetBlue has nearly 600,000 followers.  Each of these followers has basically “opted in” to receive their updates, often multiple times a day (“costless media”). There is no “media cost” for getting these messages out. Compare this to what it would cost to air a TV ad that reaches 600,000 viewers (assuming all the viewers wanted to receive the ad, and were sitting there in front of the TV watching the ad when it was aired).

Also, the cost of content is nearly zero too. JetBlue has their customer service people (and fans) help create content by tweeting. These tweets range from customer service (“twitter customer service”) , to service notices (e.g. dense fog in NYC area airports causing delays, etc.), to tips from frequent travelers. This type of content is more “real,” valuable, and trusted than an advertisement. And there is no cost of “creative development” because the content does not need to be dressed up into a glossy ad for TV or print — it’s just 140 characters of text at a time. It’s more effective AND lower cost?!  Imagine that!

Finally, notice in the “bio” area on the upper right of the screen shot that it reports who is currently on duty — “Morgan and Lindsey” — this gives the normally faceless customer service system a name and a face and perhaps even a personality.  JetBlue’s twitter is a great example of social marketing done awesome!

jetblue-twitter

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Thursday, May 28th, 2009 integrated marketing, marketing No Comments

Spend polarization

UPDATED: November 28, 2011.Dollar Tree (DLTR) Whole Foods (WFMI)

The 2011 year-to-date stock performance of retail stocks show that “ultra low end” Dollar Tree (DLTR) and “ultra high end”Whole Foods (WFM) are the best performers whereas companies that are in the “practically undifferentiated middle” are down — Target (TGT) and Saks (SKS).

 

ORIGINAL POST:  February 23, 2009.

Spend polarization – in this economy, people will try to save every last penny so they will spend more at Wal-mart (low prices). But when they do treat themselves, they will spend on even higher end items like $40 balsamic vinegar, or high end chocolate (high prices).

Jacques Torres was packed before Valentines this year

low end
1. people buying private label, generics, or store brands (quality of which are pretty comparable to name brands)
Private Labels winning the battle of the brands
http://adage.com/article?article_id=134791

high end
2.we were at Williams Sonoma yesterday and I watched 3 families buy Shun knives (super expensive) and Shun has just released an even higher end series of knives by Michel Bras

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Monday, February 23rd, 2009 analytics No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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