Bad news: the “copyright notice” you’ve been reading (and sharing, ugh) is completely bogus and a waste of everyone’s time. Facebook owns the photos, videos, and statuses you upload, and that’s not going to change just because you say so.
But here’s something you can do that might actually make a difference.
When you signed up for Facebook, you agreed to Facebook’s Terms of Service (ToS). These are the rules you agree to play by so long as you use Facebook, period. They’re Facebook’s rules. Odds are you didn’t bother reading the ToS before you signed up, because Facebook was new and exciting and who ever reads that stuff anyway? No one does.
Half a decade or so later, we’re still bound by those rules—and that means that, despite all the hoaxes floating around today that might tell you otherwise, Facebook owns the pictures and videos you share. And you can’t opt out, ever, because you agreed to this:
(I’ll bold the important parts)
Your Content and Information
You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:
For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.
When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).
In short: if you upload a photo, Facebook is 100%, completely allowed to use it (or sell it) until you delete that photo or delete your account. This isn’t to say that it does any of this stuff—and in fact Facebook is adamant that it does not—just reserving the right to at some point in the future.
But those rules aren’t written in stone. Instead of posting pointless copyright notices, to your timeline, try something that might actually get something done. Say you don’t want the photos you take of your private life to be potentially sold by a company with shareholders whose interests aren’t yours. Say you object specifically to the wording of Section 2.1 of the Facebook ToS:
The photos, videos, thoughts, and all other intellectual property I create should remain mine unless I tell Facebook they can own it. Facebook should remove section 2.1 from its Terms of Service, terminating its “transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post.” Short of this, I should be allowed to opt-out of this agreement with Facebook.
Ask your friends to like and comment (or even share) if they agree.
Or better yet, send it to Facebook customer service.
It’s a longshot, but at the very least you’ll be sharing a sentiment that’s not pure misinformation and naïveté. Sharing fake copyright BS is an annoyance. Sharing a sincere grievance isn’t. But remember: until anything changes, Facebook will own the text of your grievance in full.
The Clover was a nerd’s way to make coffee. Every parameter precisely, digitally controlled, for the most of tweaky of experimentation—or you can make the exact same cup over and over. Then Starbucks bought the company.
What happened next: Waves of independent coffee shops ditched their $10,000 Clover machines, for practical and philosophical reasons. Starbucks rolled them out to 50ish stores across the Northeast, Seattle and San Francisco. Then expansion stopped. That was almost two years ago.
Starbucks’ first Clover showed up in New York around two months ago, in a nearly 20-year-old location that’s been converted into a concept store. The thaw is beginning. Starbucks plans to finally expand the Clover’s footprint gradually over the next 6-8 months, as they figure out how to integrate the machine into the natural rhythm of stores—which is basically dominated by Frappuccinos these days, not coffee.
In a way, it’s a hard sell. The kind of people who would be most interested in coffee made via Clover, designed to pull the most out of a coffee—so shitty coffee would taste shittier—don’t go to Starbucks. Starbucks is so reviled by people who actually like coffee that they’ve experimented with burying the Starbucks name two pilot stores in Seattle which are designed to look more like the kind of place that serves Intelligentsia or Stumptown coffee. So it’s heartening to see them try to live up a bit more to the ideals of caring about coffee and how it’s served.
For instance, while 30 days is what Starbucks considers the expiration date on beans in a store—16 days longer than any self-conscious shop would serve them—if you order a cup made with Clover, you’re far more likely to get beans roasted within the 2-week mark. (In part because there are limited quantities of some coffees served using Clover, like the Jamaica Blue Mountain they’re offering starting tomorrow.)
They’re also making use of their spin on Clovernet, which was one of the big hype points of the machine: Shops and their baristas could share, upload and download recipes for coffees made via Clover. Starbucks pushes recipes for each coffee it serves on the Clover—around 4-6—to stores via a similar network, so there are custom parameters for each coffee. African coffees get a different treatment versus South American ones, as they should.
For all the technology in the Clover, though, it ultimately comes down to the guy (or girl) handling it. Hopefully, it’s someone nerdy enough to know what the Clover was before it landed in front of them at Starbucks.
Buying glasses online can save you tons of money but the downside is you don’t get to try the glasses on and see how they look on your face. Upload a picture to Warby Parker and see different styles on your face.
Last year we shared out exploits in buying super cheap glasses online—it was awesome and we got great glasses for only $8!—but as we noted then it’s a gamble, albeit a cheap one, to buy glasses without trying them on.
Eyeglass retailer Warby Parker has an excellent virtual try on booth on their site which alleviates the can’t-try-it-on shoppers anxiety. Upload a picture of yourself, try out the different frames, and get a feel for how they look on your face. If you absolutely love a pair you find there you can snag them for $95 or just take the style and go shopping on other sites. Make sure to read our guide to scoring cheap eye glasses before you go shopping for some important pointers.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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