URLs

Target Unsuspecting Consumers

Notice the use of Best Buy in the URLs; if consumers don't look carefully or realize that is not the real Best Buy, they could easily be victims of scams, phishing, or worse. 
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Monday, November 5th, 2012 news No Comments

Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video)

Source: http://www.engadget.com/2012/10/02/fujitsu-ad-transmission-smartphone-camera/

Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera video

Another easter egg at Fujitsu’s CEATEC booth was a system for transmitting coupons, URLs and other digital information from a TV screen to a user’s smartphone. We’ll back up a bit: the data ends up on-screen in the first place thanks to information embedded in light flashing at various levels of brightness (the frame rate is too quick to be detected by the human eye). Theoretically, when a viewer is watching a commercial, they’ll see a prompt to hold up their phone’s camera to the screen, and doing so will bring up a corresponding coupon or website on their handset — it takes about two to three seconds here for the recognition. The embedded information covers the entire panel, so users don’t need to point their device at a particular section of the screen.

In Fujitsu’s demo, pointing a smartphone at the TV pulled up a website on the phone. It only took about a second for the URL to pop up on the device, and there was no noticeable flickering on the TV itself (essentially, the picture looks identical to what you’d see on a non-equipped model, since your eye won’t notice the code appearing at such a high frequency). The company says this technology works at a distance of up to two or three meters. Head past the break to take a look at the prototype in action.

Gallery: Fujitsu Video Data Transmission hands-on

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Continue reading Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video)

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Fujitsu demos ad transmission technology, sends info from TV to handset via smartphone camera (video) originally appeared on Engadget on Tue, 02 Oct 2012 16:42:00 EDT. Please see our terms for use of feeds.

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Wednesday, October 3rd, 2012 news No Comments

Here’s The Information Facebook Gathers On You As You Browse The Web

Source: http://www.businessinsider.com/facebook-tracking-2011-11


mark zuckerberg f8

Facebook stirred up privacy concerns when it came out that its “Like” and “Share” buttons appearing all over the web actually report your visits back to Facebook servers.

Now Facebook engineering director Arturo Bejar has shared what personal information the company retains with its tracking cookies, as reported by USA Today.

When you’re logged in, Facebook will keep a timestamped list of the URLs you visit and pair it with your name, list of friends, Facebook preferences, email address, IP address, screen resolution, operating system, and browser.

When you’re logged out, it captures everything except your name, list of friends, and Facebook preferences. Instead, it uses a unique alphanumeric identifier to track you.

Keep in mind that Facebook isn’t tracking your entire browsing history, just your visits to sites with “Like” and “Share” buttons.

Bejar told USA Today that Facebook technically could link your name to your logged-out browsing data, but he “makes it a point not to do this.”

Why does Facebook gather all this info and what do they do with it? By keeping so many details, it makes it easier to identify fake accounts and scammers. By keeping track of what users “Like” around the web, Facebook can show people ads that will be the most interesting to them and generate more revenue.

Despite Facebook having the best intentions — wanting to maintain a high quality user experience and generate ad revenue — you can see why privacy experts are concerned.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, November 18th, 2011 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

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Saturday, June 26th, 2010 news No Comments

lift in search due to paid TV advertising

List of 2009 Superbowl spots on AdAge.com

http://adage.com/superbowl09/article?article_id=134136

Lift in search is a great indicator of interest. Modern consumers may be inspired by TV ads, but they usually go online to do more research for themselves, to inform their own purchase decision. The following examples show the lift in search after Superbowl commercials or for launch of products like Subway Footlongs. The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern consumers that can be tracked and ultimately related to sales.

What is harder to do is track lift in search from smaller TV media buys or from terms which are generic — e.g. American Express OPEN, Proctor & Gamble’s TAG (men’s deoorant), etc. And furthermore, people may or may not remember the brand name itself and may type in a more general search query — e.g. “talking baby” instead of” e-Trade” or “dancing lizards” instead of “SoBe LifeWater.” And most people usually forget to type in special URLs specified in the ads. So the opportunity is to 1) use made-up words which can be used to detect lift in search and 2) search-optimize around other more generic terms that people may search for if they remembered the ad, but did not remember the brand name itself.

key learnings include:

1. only the superbowl TV ads generates enough awareness to drive lift in search volume detectable above the noise or normal levels

2. made up words are useful in correlating paid advertising and subsequent online actions (e.g. search) because most users forget or are too lazy to type special URLs

3. is is always better to have real analytics from the site to see when paid campaigns hit; site analytics will also reveal more information about users including demographic information, what they are looking for, and even whether they “convert” to a sale or a desired action — like print off a coupon, etc.

Notice the January spikes for several of the examples below — these are their Superbowl ads in action. But also notice how sharp the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo )

Source: Google Insights for Search

footlongs

jackinthebox

dennys

ecoimagination

godaddy1

lifewater

drinkability

etrade

cash4gold

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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