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Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps

source: http://www.marketingcharts.com/wp/online/online-video-ad-views-reach-new-heights-as-per-viewer-frequency-jumps-36857/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Aug-Online-Video-Ad-Views-Sept2013Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July, according to the latest data from comScore. Last year, video ad views totaled 9.5 billion in August, when comScore’s methodology changed, demonstrating just how many more online video ads Americans are now watching on a monthly basis. Interestingly, this year’s increases aren’t the result of far greater reach among Americans. Rather, viewers are each seeing a much larger number of ads.

comScore-Reach-Frequency-Online-Video-Ads-Jan-Aug-2013-Sep2013During the month, 55.6% of the US population was reached by online video ads, up only slightly from 55.4% the previous month. While reach has increased every month this year, the growth has been incremental, up from 50.5% in January.

Video ad frequency, though, has been growing more rapidly. In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.

Google remained the top online video ad property in August, delivering roughly 3.2 billion ads. ADAP.TV moved back into the second spot (2.45 billion), ahead of BrightRoll (2.39 ! billion),! LIVERAIL (2.2 billion), and Specific Media (1.67 billion), as 8 properties delivered more than 1 billion impressions.

In terms of video content, Google Sites again had the highest number of unique viewers (167 million), followed by AOL (71.2 million), Facebook (62.2 million), NDN (50.7 million) and VEVO (49.4 million).

Overall, comScore’s data indicates that 87% of online Americans watched video content in August, with the total number of videos viewed dropping to 46.7 billion from 48.5 billion in July. The duration of the average content video was 5.2 minutes, with the average online video ad lasting 24 seconds.

The average online video viewer spent about 21.6 hours watching video content during the month. A comparison of TV and online video consumption can be found here.

Other Findings:

  • Among the top 10 video content properties, Google Sites generated the highest engagement, at an average of 522 minutes per viewer during the month. NDN was next at 92 minutes per viewer.
  • VEVO retained its top spot in the YouTube partner rankings with almost 48 million unique viewers, followed by FullScreen and Maker Studios.

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Monday, September 23rd, 2013 news No Comments

More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly

source: http://www.marketingcharts.com/wp/television/more-than-6-in-10-americans-aged-13-33-said-to-stream-video-weekly-36629/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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While GfK says that 51% of the US population watches streaming video weekly, it’s important to note that the survey was limited to 13-54-year-olds. According to the Census Bureau, there were almost 82 million Americans aged 55 and older as of July last year. Given the age trend in streaming video viewing, it’s likely that audiences in the 55+ segment would be smaller, dragging down the overall average.

Nevertheless, the data shows that on a directional basis, streaming video is becoming more mainstream. A variety of connected devices are contributing to the growth:

  • 9% of TV households are using streaming-ready 7G game systems weekly to stream;
  • 5% of TV households are using a streaming-capable HDTV to stream weekly;
  • 5% of consumers aged 13-54 are using a tablet to watching streaming video weekly; and
  • 4% of consumers are using a smartphone to do so.

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Sunday, September 15th, 2013 news No Comments

Online Video Ad Viewers Watched an Average of Almost 100 Ads Each in May

source: http://www.marketingcharts.com/wp/interactive/online-video-ad-viewers-watched-an-average-of-almost-100-ads-each-in-may-30404/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

by MarketingCharts staff

comScore-Reach-Frequency-Online-Video-Ads-Jan-May-2013-June2013Americans who watched video ads in May seemed to have watched a whole lot of them, according to the latest Video Metrix figures from comScore. The data reveals that about 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%. But in May, those Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month. Back in January, the US population reached by online video ads viewed them slightly more than 58 times during the month.

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Tuesday, June 18th, 2013 news No Comments

A Quick Reminder About Which Industry Is Really Creating The Jobs Of The Future

Source: http://www.businessinsider.com/healthcare-jobs-are-the-jobs-of-the-future-2012-11

As we’ve pointed out in the past, the industry of the future is healthcare.

The following chart is based on Friday’s jobs report, and it shows two things. The blue line is the total number of healthcare jobs. As you can see, it basically never stops going up (regardless sof business cycles) and has now passed 14.3 million.

The red line is the monthly change from month to month, and once again last month, America added over 30K new jobs, a pretty enormous sum, given that only 171K new jobs were created in total.

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Regardless of what happens with government healthcare spending, the demand for more and more healthcare (as the US population ages) seems inexorable. More and more people will be working in this area.

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Sunday, November 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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