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Smartphone, Tablet Uptake Still Climbing in the US
source: http://www.emarketer.com/Article/Smartphone-Tablet-Uptake-Still-Climbing-US/1010297
Hispanic smart mobile device use exceeds averages
Smartphones and tablets continue to ingratiate themselves with mobile phone users. Smartphones became the norm in the past couple of years, and now tablets too are settling into that territory. That’s according to data from research company Frank N. Magid Associates, which found that the number of US mobile phone users who owned or used a smartphone this year reached 74%, up from 58% the previous year. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.
The research company also found that Hispanics overindexed for smartphone and tablet ownership, with smartphone penetration hitting 87% among this group and tablet penetration reaching 60%. Those ages 18 to 34, unsurprisingly, also had significantly higher than average uptake rates for both smart devices.
Microsoft Is Still Huge
Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous
Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.
In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.
So Microsoft revealed some numbers to serve as a reminder:
• 150 million Windows 7 licenses sold
• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009
Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]
US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses
Source: http://www.engadget.com/2010/06/25/us-consumers-purchase-55-million-worth-of-3d-tvs-and-blu-ray-pl/
It’s early days yet, but NPD claims that revenue from US sales of 3D TVs and standalone 3D-capable Blu-ray players has exceeded $55 million in the first three months of availability. Mind you, this steady growth comes despite the absence of some major players. While that number might sound big, it’s tiny in comparison to the total number of TVs sold each month in the US and, according to our friend Ross Rubin, executive director of industry analysis at NPD, sales are expected to remain small throughout 2010. Regarding those much maligned 3D glasses, only 10% of those surveyed by NPD cited “looking silly” as a main concern. Instead, the biggest concern was not having enough glasses on hand for everyone looking at the set. A concern driven by cost, undoubtedly, and a dearth of survey participants from New York’s trendy Lower East Side.
Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.
US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses originally appeared on Engadget on Fri, 25 Jun 2010 06:58:00 EDT. Please see our terms for use of feeds.
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3 in 5 Web Users Read Online Newspapers
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/-Sa6RZtikDw/
Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data.
57% of Web Audience Read Online Paper in May Online newspapers received about 123.9 million unique US visitors in May 2010, or roughly 57% of the total monthly US unique internet audience of about 215.7 million users. Those visitors [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/-Sa6RZtikDw" height="1" width="1"/>
‘iPhone vs Android’ report finds Apple has three times Google’s market share
Source: http://www.engadget.com/2010/06/05/iphone-vs-android-report-finds-apple-has-three-times-googles/
It’s oftentimes easy for us to get swept up in Android mania and forget that Google’s mobile platform is still in its infancy. Then we get cold hard numbers like these — showing iPhone OS owning 28 percent of the US smartphone market and closing in on RIM’s leading 35 percent — and we face up to the realization that Android handsets still account for less than one in every ten smartphones owned by Americans today. In spite of collecting 28 percent of all consumer smartphone purchases in the first quarter of 2010 (according to NPD), Google’s OS was only able to climb up a couple of percentage points in terms of total market share, showing just how long a road lies ahead of its world-conquering plans. Guess that now explains why Apple’s response to the earlier numbers was so nonchalant.
Other intriguing figures include a high rate of loyalty among iPhone OS and Android users, with 80 percent of the former and 70 percent of the latter expressing a preference for the same OS in their next phone — both rather shaming Microsoft and RIM’s numbers, which were a mediocre 34 and 47 percent, respectively. Funnily enough, despite its inflammatory title, this report finds Android and iPhone users are more similar to each other than anyone else — an uncomfortable fact for both parties to deal with, we’re sure. The source link contains some more demographic comparisons, so why not go check them out and drop some sage analysis for us in the comments?
‘iPhone vs Android’ report finds Apple has three times Google’s market share originally appeared on Engadget on Sat, 05 Jun 2010 15:34:00 EDT. Please see our terms for use of feeds.
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Movie Tickets Reach $20
Source: http://gizmodo.com/5544536/movie-tickets-reach-20
Starting with Shrek Forever After, three AMC theaters in New York will begin selling $20 adult movie tickets on their IMAX screens. Even for a loose-moneyed film buff like me, that’s just too much.
After The Dark Knight, the industry realized just how much IMAX ticket prices could bolster profits. After Avatar and Alice In Wonderland, the same proved true, along with the enticement of 3D.
(Evidently, domestic grosses of $533,345,358, $748,590,960 and $331,666,06, respectively, weren’t enough for Hollywood—nor was the fact that Avatar made $120,000,000 just on IMAX screens, just in the US.)
So a more extreme version of gouging begins at theaters. And just as the public cried about $10 movie tickets while continuing to flood the theaters in droves, many will still pay $20 to see the latest Shrek, complaining about it until they forget that the world was ever any different.
But you know what? I won’t, not now or in the near future. And I’m about as fiscally irresponsible and movie obsessed as idiots come. That’s a bad sign for movie theaters and studios alike, as it means the more sane amongst you will bail on theaters for sure (if you haven’t already).
(Oh, but compared to movie theater popcorn, tickets are still pretty cheap!) [WSJ]
IDC and Gartner award smartphone growth prizes to Apple and Google
Source: http://www.engadget.com/2010/05/19/idc-and-gartner-award-smartphone-growth-prizes-to-apple-and-goog/
Get ready to rumble, the latest Gartner and IDC smartphone numbers are out to give us a pretty good idea of how things shape up globally. Remember, IDC measures vendor shipments while Gartner measures actual handset sales to end users. So what does the data tell us? Well, to start with, in terms of smartphone devices, Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 — IDC pegs growth at 56.7% on 54.7 million units for the same period. Both estimates easily outpace the 17% or 21.7% growth in worldwide units of mobile phones moved according to Gartner and IDC, respectively.
IDC’s list of top 5 smartphone device makers (pictured above) has Nokia at the number one spot repeating its 39.3% share as it did in Q1 of 2009 while RIM is down slightly from 20.9% in 2009 to a 19.4% market share in 2010. Apple (up from 10.9% to 16.1%) more than doubled its device shipments in the last year as HTC (up from 4.3% to 4.8%) and Motorola (up from 3.4% to 4.2%) all managed to increase their shares on higher volumes.
Regarding smartphone OS market share, Android’s global numbers echo its success in the US jumping from a 1.6% market share to 9.6% in just one year. Gartner claims that sales of Android-based phones increased 707% year-on-year to displace Windows Mobile in the top 5 for the first time. Apple’s iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 as both RIM (down from 20.1% to 19.4%) and Symbian (down from 48.8% to 44.3%) dropped. See the OS numbers broken down into a no-nonsense table after the break.
Continue reading IDC and Gartner award smartphone growth prizes to Apple and Google
IDC and Gartner award smartphone growth prizes to Apple and Google originally appeared on Engadget on Wed, 19 May 2010 04:44:00 EST. Please see our terms for use of feeds.
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Android ousts iPhone OS for second place in US smartphone market
Source: http://www.engadget.com/2010/05/10/npd-android-ousts-iphone-os-for-second-place-in-us-smartphone-m/
Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.
Continue reading NPD: Android ousts iPhone OS for second place in US smartphone market
NPD: Android ousts iPhone OS for second place in US smartphone market originally appeared on Engadget on Mon, 10 May 2010 12:23:00 EST. Please see our terms for use of feeds.
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TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.
Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574
Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.
TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.
The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.
TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.
Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.
Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.
Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.
Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.
About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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