usage

Ad Data Reveals Surprising Patterns In Location-Based Mobile Usage

Source: https://intelligence.businessinsider.com/welcome

Mobile users are heavily engaged on their devices at the shopping mall, according to a recent report by JiWire, a location-based mobile advertising company.

JiWire’s data flows from its network that serves ads to some 50 million mobile users. Enabled by public Wi-Fi access at thousands of sites, JiWire’s ads allow advertisers to target users at malls, restaurants, retail stores, school campuses, airports, and other sites. 

JiWire’s latest data reinforces some commonly held ideas about mobile device use, but challenges others. For example, ad requests were heaviest at shopping malls— more so than at restaurants, for example— revealing how mobile devices have become a valued tool for shopping and leisure.

Other data showed surprising patterns. Ad requests were higher at hotels than at retail stores. And, finally, big-box stores saw more mobile ad requests than specialized retailers like clothing and electronic stores, despite all the hand-wringing over showrooming. 

BII_HyperLocal_JiWire

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Monday, November 26th, 2012 news No Comments

The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)

Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9

apps vs browserThe mobile web is unique because it has two distinct access points: browsers and apps.

In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.

Access The Full Report By Signing Up For A Free Trial Today >>

So, apps vs. browsers. Who is winning?

The report has lots of charts and data that can be easily accessed, downloaded, and put to use. 

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

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Wednesday, September 19th, 2012 news No Comments

Here’s What Smartphone Users Are Doing With Their Phones

Source: http://feedproxy.google.com/~r/businessinsider/~3/hphx3YX_aDs/bii-report-heres-what-smartphone-users-are-doing-with-their-phones-2012-8

mobile content usage

A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.

Smartphones and tablets have changed these habits dramatically. But how, exactly?

In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments. 

To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>

Here’s a brief breakdown of the most important mobile usage trends:

  • Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat. 
  • And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago. 
  • The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments. 
  • And, of course, users are consuming more content than ever before:
    Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in telligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&utm_medium=Edit&utm_term=MU5&utm_content=link&utm_campaign=BIIMobile”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth.
  • There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S. 

In full, the report looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

 

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Thursday, August 23rd, 2012 news No Comments

Groupon settling into new steady state – lower users but more usage per user

Groupon Unique Visitors February 2012 – 14.5 million
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Groupon Pageviews February 2012 – 124.6 million
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Groupon Visits per Person – 2.4 per month
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Groupon Pages per Visit – 3.6 per month
Inline image 3

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Wednesday, April 4th, 2012 news No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing

Source: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html

Campaign News Sources

 

% of Consumers Who Regularly Get Campaign News From:

Source

2000

2004

2008

2012

Cable news

34%

38%

38%

36%

Local TV news

48

43

40

32

Network news

45

35

32

26

Internet

9

13

24

25

Local paper

49

31

31

20

Source: Pew Research Center, January 4-8, 2012

Read more: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html#ixzz1nlia383u


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Wednesday, February 29th, 2012 news No Comments

Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2

Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.

comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.

chart of the day, avg time spent on social media sites, feb 28 2012

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Wednesday, February 29th, 2012 news No Comments

There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]

Source: http://gizmodo.com/5887786/study-there-is-no-difference-in-usage-between-unlimited-data-plans-and-tiered-data-plans

Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data PlansHey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

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Friday, February 24th, 2012 Uncategorized No Comments

The Rise Of Pinterest

Source: http://www.businessinsider.com/chart-of-the-day-the-rise-of-pinterest-2012-2


After less than two years in business, Pinterest is already one of the most popular social networks in the world, as measured by engagement, according to data from comScore, via BI Intelligence.

As you can see here, it’s ranked just below Facebook and Tumblr as the most popular site to hang out on.

One other thing of note on this chart is Twitter’s low engagement rate. It’s somewhat surprising, but we’d guess it’s a mix of factors. One being that mobile app usage is big for Twitter. The other being that clicking on links on Twitter takes you off of Twitter, unlike the other sites which encourage you to click to content they host.

chart of the day pinterest

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Friday, February 10th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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