usage
Ad Data Reveals Surprising Patterns In Location-Based Mobile Usage
Source: https://intelligence.businessinsider.com/welcome
Mobile users are heavily engaged on their devices at the shopping mall, according to a recent report by JiWire, a location-based mobile advertising company.
JiWire’s data flows from its network that serves ads to some 50 million mobile users. Enabled by public Wi-Fi access at thousands of sites, JiWire’s ads allow advertisers to target users at malls, restaurants, retail stores, school campuses, airports, and other sites.
JiWire’s latest data reinforces some commonly held ideas about mobile device use, but challenges others. For example, ad requests were heaviest at shopping malls— more so than at restaurants, for example— revealing how mobile devices have become a valued tool for shopping and leisure.
Other data showed surprising patterns. Ad requests were higher at hotels than at retail stores. And, finally, big-box stores saw more mobile ad requests than specialized retailers like clothing and electronic stores, despite all the hand-wringing over showrooming.
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Here’s What Smartphone Users Are Doing With Their Phones
A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online.
Smartphones and tablets have changed these habits dramatically. But how, exactly?
In a recent report on Mobile Usage from BI Intelligence, we analyze various usage patterns in mobile behavior and examine recent trends and developments.
To Access The Full Report, Sign Up For A Free Trial Of BI Intelligence Today >>
Here’s a brief breakdown of the most important mobile usage trends:
- Mobile web use is exploding: A majority of U.S. mobile users now access browsers and apps. According to Nielsen, the minutes spent per month on apps more than doubled from M! arch 201 1 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat.
- And the most popular mobile activities are becoming even more popular: Social networking and games are the two largest categories of daily app consumption. According to comScore, 37% of all U.S. mobile users accessed social networks on their phones in May, while 34% of all U.S. mobile users played games. These are double digit increases over two years ago.
- The shopping process is being revolutionized: U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010 — but that’s only a small part of the story. According to Nielsen, 89% of smartphone owners have used their phone while shopping in stores in a host of different ways, most notably to access digital marketing campaigns, conduct research, and make mobile payments.
- And, of course, users are consuming more content than ever before:
Digital consumers read more books a year on average than their print-only counterparts, the percentage of U.S. mobile users listening to music on their phone has more than doubled in less than three years, tps://in telligence.businessinsider.com/mobile-usage-how-we-use-our-phones-and-what-it-means-2012-7?utm_source=House&utm_medium=Edit&utm_term=MU5&utm_content=link&utm_campaign=BIIMobile”>over 60% of smartphone and tablet owners access news on their devices, and mobile video consumption is experiencing rapid growth. - There is plenty more growth to come: There are six dumbphones out there for every smartphone, and smartphones have penetrated only half of the U.S.
In full, the report looks at:
- The most popular mobile activities: We take a look at usage patterns around social networking, gaming, email, weather, search, and maps.
- How people use their phones to shop: We analyze how consumers are using their mobile devices at every step of the shopping process
- The growth of the mobile web: We examine usage data of both web browsers and apps, looking at new developments and trends
- How users are consuming content on their mobile devices: We take a look at how mobile users are consuming books, video, news, and music on their mobile devices.
To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.
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Groupon settling into new steady state – lower users but more usage per user




Young Women Are The Most Valuable Mobile Ad Demographic
Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2
Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).
This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.
Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.
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See Also:
- Smartphone Sales Will Reach Nearly 1.6 Billion Units By 2016
- Here’s What Retail Customers Are Actually Doing With Their Smartphones
- Online Video Advertising Takes Off
Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing
Source: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html
Campaign News Sources |
||||
|
% of Consumers Who Regularly Get Campaign News From: |
|||
Source |
2000 |
2004 |
2008 |
2012 |
Cable news |
34% |
38% |
38% |
36% |
Local TV news |
48 |
43 |
40 |
32 |
Network news |
45 |
35 |
32 |
26 |
Internet |
9 |
13 |
24 |
25 |
Local paper |
49 |
31 |
31 |
20 |
Source: Pew Research Center, January 4-8, 2012 |
Read more: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html#ixzz1nlia383u
Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)
Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.
comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.
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There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]
Hey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.
Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:
“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”
The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]
Mobile web usage doubling every year, Nokia leads the way
Source: http://www.engadget.com/2012/02/07/statcounter-mobile-web-usage-doubling-every-year-nokia-leads-t/
We already knew that Nokia sits atop the world’s market when it comes to shipments and market share. As it turns out, though, the Finnish manufacturer leads the way in terms of mobile web browsing, too. That’s according to the latest report from StatCounter, which found that Nokia handsets account for about 40 percent of the world’s mobile browsing, followed by Apple, at around 29 percent. Coming in at a relatively distant third is Samsung, with an approximately 14 percent share. Android OEMs as a whole, however, account for a little under 25 percent of the world’s mobile browsing, while RIM came in at just 8.3 percent (thought it still ranks second in the UK, behind Apple). Overall, global mobile web usage has just about doubled every year since 2009, which is both crazy and not crazy. For more numbers and insight, check out the full PR after the break.
Continue reading StatCounter: Mobile web usage doubling every year, Nokia leads the way
StatCounter: Mobile web usage doubling every year, Nokia leads the way originally appeared on E ngadget on Tue, 07 Feb 2012 23:51:00 EDT. Please see our terms for use of feeds.
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