use
A Massachusetts Town Has Made Bottled Water Illegal
Source: http://www.businessinsider.com/massachusetts-town-bans-bottled-water-2013-1
Water, water everywhere — just not in plastic bottles, says a town in the US state of Massachusetts.
A law passed by the town of Concord went into effect with the New Year, making single-serving bottles of water illegal.
The ban is intended to encourage use of tap water and curb the worldwide problem of plastic pollution.
It only applies to “non-sparkling, unflavored drinking water.” Coke or other soft drinks are exempt.
Jean Hill, an 84-year-old activist, thought up the ban, arguing that bottles fill garbage dumps, while consumers are lured into drinking water they could obtain for a tiny fraction of the cost at their own sink.
“The bottled water companies are draining our aquifers and selling it back to us. I’m going to work until I drop on this,” Hill told The New York Times in 2010.
First time offenders get a warning. Anyone caught selling the banned bottles a second time will be fined $25, and $50 thereafter.
Copyright (2013) AFP. All rights reserved.
Please follow Law & Order on Twitter and Facebook.
Reading Migrates To Tablets
Source: https://intelligence.businessinsider.com/welcome
More than 30 percent of American adults use their tablet devices daily to read news.
Over 15 percent read a book on their tablets every day, according to Pew’s Demographics Of Mobile News report. The Pew study excluded e-readers, which are sometimes lumped together with tablets in a single market.
Interestingly, despite being trumped as a much ballyhooed savior for magazines, it seems few Americans regularly use a tablet to browse their favorite magazines (10 percent or less across age groups).
Nonetheless, the findings point to a mobile future for reading.
As we discussed last week, books and magazines are the fastest growing mobile content category by audience growth. News is the fourth largest content category by audience size and continues to show significant audience growth.
Whether mobile growth in news and books will be able to make up for lost offline or desktop-based revenue is another question. E-books typically cost much less than their print counterparts, for example. However, for ad-supported content, the huge growth in tablets sales should be welcome news because tablets are a much more promising ad platform than smartphones.
Please follow www.businessinsider.com/research“>BI Intelligence on Twitter.
Join the conversation about this story »
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights. 
Digital Consigliere
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Tags
Popular Posts
Published Articles by Dr. Augustine FouPages
Archives
Prototype Web Services
