Remember the threat of digital video piracy, the scourge of Hollywood?
A new report suggests that it’s dropping fast, thanks to licensed streaming services, chiefly Netflix.
Netflix utterly dominates online-video traffic, according to a new study by Sandvine, accounting for 33 percent of peak traffic in North America. Amazon, its closest rival, has only 1.8 percent, and Hulu has 1.4 percent.
The real alternative to Netflix is BitTorrent, a popular file-sharing protocol through which users upload and download copies of movies and TV shows. Because it’s a technology for file sharing rather than a centralized service or piece of software, BitTorrent has proven very hard for movie studios to shut down.
But BitTorrent is down to 12 percent of all traffic in North America. It’s easy to see why: With Netflix’s wide selection, relatively low monthly price compared to cable-TV subscriptions, and speed of delivery, few people opt to wrestle with the complexity and delay of file downloads.
In Europe, BitTorrent is at 16 percent of traffic, and in Asia, where video services are less available, it’s 36 percent.
By 2015, Sandvine CEO Dave Caputo forecasts that peer-to-peer file-sharing traffic will drop below 10 percent of network use.
It’s not a given that BitTorrent use indicates illegal downloading of a video file—some game developers use it to distribute legal copies of their software, for example—but it is heavily used for video downloads.
According to Bloomberg Apple is considering a move away from Intel chips for its cherished Mac line. The move would be the third major CPU shift for the brand which has previously relied on Motorola 68000 and Power PC chips. The move away from Intel could also mean a move away from x86 as Apple has been heavily invested in its own ARM-based chip designs in recent years. Bloomberg’s sources suggest that Cupertino is actively working on a version of its tweaked ARM architecture that would run inside Mac PC, in particular its laptop products could stand to benefit from its battery sipping design.
The change will not happen immediately. In fact, the sources said such a move was years away, potentially not happening till 2017. But, as the gulf between “mobile” and “desktop” products begins to shrink and the boundaries blend, it would only seem to make sense that Apple would look to leverage its high-profile purchase of P.A. Semi to good use and inch ever closer to being a completely self-reliant corporate entity. We don’t think it’s any secret that Apple would, if it could, design and manufacture every component itself.
Filed under: Apple
Apple may ditch Intel chips in Macs, says Bloomberg originally appeared on Engadget on Mon, 05 Nov 2012 16:09:00 EDT. Please see our terms for use of feeds.
Google Wallet hasn’t had much uptake in the real world. When most of its use has revolved around one carrier, few payment points and even fewer phones, most of us have had to sit on the sidelines. If an Android Police source really did come across a leaked future build of Google Wallet as he claims, though, we may know how Google surmounts that problem: going old school with a real-world card. Screenshots in the app supposedly show a mail-in option for plastic that could completely replace credit and debit cards without turning to NFC. Any charges after a typical swipe of the magnetic strip would simply go to whatever payment source is set as Wallet’s default, letting minimalists slim down their actual wallets while sharing in the same discounts as their phone-wielding counterparts. Digital-only purists would still get something out of the deal, as the update could also bring person-to-person money transfers and support for mass transit cards. How soon the as yet unconfirmed app would appear is still a mystery, but it dovetails with Google teasing a Wallet revamp that’s rumored to take mobile use beyond its Android-only roots; we just didn’t anticipate that the company might bypass our phones altogether.
Google Wallet update purportedly leaks plans for a real-world card, transfers and transit passes originally appeared on Engadget on Thu, 01 Nov 2012 16:54:00 EDT. Please see our terms for use of feeds.
Julius Genachowski has revealed that Hurricane Sandy has knocked out a full quarter of cellphone towers and cable services in the 10 most affected states. The FCC chief believes that, as more towers expend their battery back-ups and the storm’s continued presence, the situation’s going to get worse before it gets better. He’s also reiterated that users should avoid making non-essential calls and use e-mail or social media to avoid overloading the straining networks. One point of interest in the call, was that land line phone outages were much less widespread — which might be something to remember if you’ve ever considered cutting the cord.
Hurricane Sandy has knocked out 25 percent of all cell towers, cable services in 10 states originally appeared on Engadget on Wed, 31 Oct 2012 06:29:00 EDT. Please see our terms for use of feeds.
Perhaps this is an indicator of how Wall Street is really doing.
In 2011, Bloomberg sold 13,672 terminal subscriptions, which was short of the sales goal of 15,000, the report said.
A Bloomberg Terminal is basically a computer that Wall Streeters use to obtain real-time market data, news and stock quotes among many other cool functions.
There are about 315,000 Bloomberg Terminals installed worldwide. A subscription costs about $20,000 per year, the report said.
The other problem is 50 percent of Bloomberg employees’ bonuses depend on terminal sales and non-terminal revenue growth.
UK chip designer ARM has just revealed its accounts for Q3 2012 and they show a familiar pattern: namely, a double-digit rise in both revenue (up 20 percent to £144.6 million) and pre-tax earnings (up 22 percent to £68.1 million).
ARM posts healthy Q3 profits: up 22 percent thanks to smart TVs and other new markets originally appeared on Engadget on Tue, 23 Oct 2012 03:00:00 EDT. Please see our terms for use of feeds.
Forrester survey finds first ever decline in people ‘using the internet,’ but a changing notion of ‘being online’
A survey measuring people’s internet use used to be a fairly simple thing. If you dialed up to your ISP and logged onto CompuServe or AOL, you were “online” until you disconnected. Even in more recent years, you were “online” for as long as you were looking at a web browser or a chat window. But things have gotten more complicated as we’ve grown more mobile and connected than ever, and that’s now resulted in the first ever decline of people “using the internet” in Forrester’s annual survey since it began asking the question in 1997. As AllThingsD reports, this year’s survey found that people spent an average of 19.6 hours per week using the internet, compared to 21.9 hours in 2011. According to Forrester’s Gina Sverdlov, however, that’s not due to a shift back towards TV or other activities, but to a changing notion of what “being online” means to individuals. As she puts it, “given the various types of connected devices that US consumers own, many people are connected and logged on (automatically) at all times,” and that “the internet has become such a normal part of their lives that consumers don’t register that they are using the internet when they’re on Facebook, for example.” The full report isn’t available to the public, but you can find a few more details from it at the links below.
Filed under: Internet
Forrester survey finds first ever decline in people ‘using the internet,’ but a changing notion of ‘being online’ originally appeared on Engadget on Wed, 17 Oct 2012 18:22:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Try On New Glasses in Warby Parker's Virtual Booth
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Michael Kors is driving Macy's business into the ground
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Facebook advertising metrics and benchmarks
- See The Difference Between Victoria's Secret And Dove Models
- Did you Google Bing too?
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)