Users

42% Of Windows Users Plan To Switch To Apple

Source: http://www.businessinsider.com/windows-users-plan-to-switch-to-apple-2012-11

Windows 8 Survey

Anti-virus company Avast conducted a survey of Windows-based PC users the day before Windows 8 was released.

The results were devastating for Microsoft and non-Apple PC makers.

They were excellent, meanwhile, for Apple.

Byron Acohido wrote up the results for USA Today and filmed a short video with charts. You can watch that here. In the meantime, here are the key points:

  • The survey covered 135,000 Windows users split across three versions of the operating system: Windows 7, Windows Vista, and Windows XP.
  • Only a very small percentage of users–9%–said they were going to accelerate a purchase of a new computer because of Windows 8.
  • Overall, 16% of those surveyed said they planned to buy a new computer
  • Of these folks, a staggering 42% said they plan to buy an Apple product–either a Mac or an iPad (see chart above)
  • Most of the Apple buyers (30% of the total buyers) planned to buy an iPad, suggesting that some of these planned purchases are motivated by the desire to buy a tablet. (Maybe Microsoft can save some of these with strong sales of the Surface.)
  • The rest of the switchers, 12%, planned to buy a Mac.

Last week, it was reported that Windows 8 sales are off to a weak start.

That’s not surprising, given the results of this survey.

And the most ominous part of the survey is the implication that nearly a third of those w! ho plan to buy a new computer plan to buy an iPad. Some of these purchases may be supplemental–the PC owners may keep their PCs–but they won’t do anything to help the Wintel PC business.

As tech guru Jean-Louis Gassee points out in his weekly note, the survey also suggests that Windows 8 has created a huge opportunity for Apple to convert a lot more Windows users to Apple products.

SEE ALSO: Windows 8 Sales Are Well Below Microsoft’s Expectations

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Monday, November 19th, 2012 news No Comments

Users Start Giving Up on Streaming Video If It Takes Two Seconds to Load

Source: http://gizmodo.com/5959553/users-start-giving-up-on-streaming-video-if-it-takes-two-seconds-to-load

Users Start Giving Up on Streaming Video If It Takes Two Seconds to Load The faster the Internet gets, the less patience we all have with even the most insignificant of waits. A new study shows that a mere two second delay is enough for many people to give up and move on.

According to the recent study, based on 2.3 million views by 6.7 million unique users, users will start abandoning “short” videos after two seconds, and that 20 percent have moved on after five seconds. As far as the study is concerned, “short” equals “less than 30 minutes,” so you can probably imagine the migration happens even faster when you’re talking about a one or two minute clip. Viewers waiting for longer flicks (probably films) are willing to put up with a lot more BS.

This mass buffering exodus isn’t the same across the board however. A user’s patience also depends on the type of network they’re using. Fiber, Cable, and DSL users are all pretty similarly impatient, but mobile users are far more likely to wait around staring at the buffering animation like a chump, which isn’t all too surprising.

Where do you stand on the Internet video waiting game? Does two seconds sound like an instant, or more like an eternity? [GigaOM]

Users Start Giving Up on Streaming Video If It Takes Two Seconds to Load

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Monday, November 12th, 2012 news No Comments

Instagram’s Daily Users Blow Past Twitter’s (FB)

Source: http://www.businessinsider.com/chart-instagram-twitter-2012-9

Daily Instagram users has surpassed daily Twitter users in the U.S., according to comScore’s Mobile Metrix, which tracks app and web usage through a metered panel of users,

Instagram usage has exploded since March. It really kinked higher in May, which is a month after it was launched on Android and Facebook acquired it.

chart of the day twitter instagram

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Thursday, September 27th, 2012 news No Comments

Google+ Is Growing Much Faster Than Facebook Did In The Early Days (GOOG)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-growing-much-faster-than-facebook-did-in-the-early-days-2012-2


Don’t write off Google+ just yet — compared to Facebook’s early days, its growth is meteoric.

It took Facebook nearly a year to reach a million users and more than four years to reach 100 million. It took Google+ about two weeks to reach 10 million, and less than a year to reach 100 million. Paul Allen, the “unofficial” statistician for Google+ and founder of Ancestry.com, says Google+ could reach 400 million users by the end of the year.

Obviously Google+ has a huge advantages over Facebook from 2004. Facebook was closed to everyone but students back then. Google+ is getting a push from the world’s largest search engine. The Internet is more widely adopted now.

But still. 

chart of the day facebook google+

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Wednesday, February 1st, 2012 news No Comments

How These Guys Went From Making Music For The Terminally-Ill To Launching An iTunes-Like Startup

Source: http://www.businessinsider.com/how-these-guys-went-from-making-music-for-the-terminally-ill-to-launching-an-itunes-like-startup-2012-1


YogiTunes

It’s the perfect example that doing what you love — and knowing what the market lacks — will eventually pay off.

Alex King-Harris, Craig Kohland and Amani Friend met through the yoga community, but what’s unique about the trio is that they were all musicians making music for those who were terminally-ill or facing chronic illness. King-Harris had been involved in a bad car accident years ago which introduced him to yoga.

As yoga increased in popularity, the co-founders realized there wasn’t a platform for instructors to get recommended healing music or share their playlists with one another or with their students. All three guys immensely believe that the right music is essential for various sequences in a yoga routine.

After initially raising $150,000, YogiTunes, which works a lot like iTunes, but is catered specifically to the yoga community, launched in July 2011. The site currently has around 6,000 artists to choose from and the downloaded music can be played through any medium — unlike iTunes, which requires Apple products.

But people are used to getting their music through iTunes and other popular sources:

“You’re up against people who have really strong habits of consuming through iTunes, or consuming through Pandora,” King-Harris told us. “It takes a little while to shift people’s habitual ways of consuming.”

Eventually, the company wants to grow beyond music and become a community for health and wellness enthusiasts.

“We definitely want to draw people in with the music and then extend to other products, other services, other things that we feel are valuable for people’s lifestyles. It’s kind of taking the Amazon model. They were really good at selling books and now they do everything.”

“We can also scale quite quickly beyond yoga to the health and wellness market. A lot of massage therapists, fitness teachers, tai chi people use our music. I think the yoga market is particularly interesting because, in general, the median income is high so we know we have an broad enough audience.”

For inspiration, the company looks at Beatport, a private company that offers music for the DJ community.

“It’s a similar way that we see ourselves servicing the yoga community. They’re a very successful enterprise, very well-known and well established in what they do. They really know their niche. And that’s what we want to do.”

NOW SEE: A complete guide to what not to do when launching a startup>

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Friday, January 20th, 2012 news No Comments

These Five Companies Control 64% Of All Online Ad Spending (GOOG, YHOO, MSFT, AOL)

Source: http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)

One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”

chart of the day, digital advertising, oct 2011

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Monday, October 31st, 2011 news No Comments

Spotify Is Adding Users Fast

Source: http://www.businessinsider.com/chart-of-the-day-spotify-2011-10

Spotify only launched in the US this summer. So far, it’s popularity is growing fast. But it still has a long way to go to catch Pandora and iTunes.

chart of the day, spotify, october 2011

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Friday, October 28th, 2011 news No Comments

Mobile Users Multitask Watching TV

Source: http://www.marketingcharts.com/television/mobile-users-multitask-watching-tv-19715/

US tablet and smartphone owners are increasingly multitasking when it comes to watching TV, according to data released by The Nielsen Company in October 2011. Roughly 40% of tablet and smartphone owners in the US used their devices daily while watching TV, while only 14% of e-reader owners said they watched TV while using their […]


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Friday, October 21st, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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