value

It’s Incredible How Much Reputation Matters For Brands

Source: http://www.businessinsider.com/its-incredible-how-much-reputation-matters-for-brands-2012-12

In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.

This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation: 

McKinsey

Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:

McKinsey reputation

One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.

That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:

Social trust

NOW READ: McK insey Predicts The War For Talent Will Go Nuts By 2020

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Monday, December 17th, 2012 news No Comments

report

Source: http://econsultancy.com/us/blog/11198-mobile-marketing-mainly-used-for-customer-acquisition-report

However, as search is second only to email as the most popular smartphone task, there is certainly value in using mobile for customer acquisition and awareness.

The survey also asked respondents which mobile marketing tactics they use.

Reflecting the fact that social media is a hugely popular activity on smartphone, 66% of marketers said they invest in social mobile advertising.

Display was the second most popular activity (44%) followed by mobile web landing pages with promotions and location-targeted advertising (both 37%).

Interestingly, only 22% said they invest in mobile paid search, which suggests advertisers are missing the opportunity presented by this channel. We’ve seen numerous surveys which show that although mobile search spend is increasing rapidly, it’s still a relatively untapped area for marketers.

For example, data from Marin Software revealed that mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks.

This is despite the fact that separate surveys shows that search spend increased 250% in Q1 and 333% in Q2 2012 compared with the same periods in 2011.

KPIs

Forrester also asked respondents what KPIs they use to assess their mobile marketing initiatives.

The most common answer was web traffic and visitors (63%), followed by CTR (58%), brand awareness (54%) and revenue (44%). 

The report takes this as further evidence that too many mobile advertisers are using desktop marketing tactics and haven’t yet adapted to the opportunities presented by mobile.

It recommends that marketers use mobile to deliver highly contextual, relevant information that directly engage individual consumers.

For further information on this topic check out our blog posts on whether your mobile strategy is fit for purpose and seven best practice tips for mobile marketers.

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Tuesday, December 4th, 2012 news No Comments

Social Media Poised To Become A Stronger Force For Innovation

Source: http://www.marketingcharts.com/wp/direct/social-media-poised-to-become-a-stronger-force-for-innovation-24879/

Companies have big plans to use social tools as innovation platforms, details a new study [download page] from the IBM Institute for Business Value. Among companies experienced in social innovation activities, 57% now use social business for internal collaboration, but that number will reach 78% over the next 2 years. Similarly, while 58% now monitor […]

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Wednesday, November 21st, 2012 news No Comments

Enterprises Are Spending Wildly On ‘Big Data’ But Don’t Know If It’s Worth It Yet

Source: http://www.businessinsider.com/enterprise-big-data-spending-2012-11

Big data is already big business, with companies collectively spending billions on it.

But most of them don’t know if big data is worth it—yet. And they’re not even sure what it means, with the “big data” label applied to all kinds of data-intensive projects.

Most companies said that “big data” meant scooping up large quantities of information, often from nontraditional, server-busting sources like Web traffic logs or social media, and then using it to make business decisions in real time. These include things like watching competitors, monitoring their own brands, creating new services that they can sell, and tracking product and pricing information.

In 2012, companies worldwide spent $4.3 billion on software for big-data projects, market research firm Gartner reports. Most of that was for software running on company-owned servers.

But in a survey of over 800 business and IT professionals commissioned by big-data startup Connotate, 60% said it was too early to tell if a given project was successful and returned a decent value for its investment.

That won’t stop companies from spending even more on big-data projects next year. They’ll be buying new servers and software and hiring experts. Add it up, and big-data projects will drive $34 billion of technology spending in 2013, Gartner predicts.

 attached image

Don’t miss: Big Data Is The Hottest Thing To Hit The Web In Years: Here’s Why

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Wednesday, November 14th, 2012 news No Comments

Fake Gold Bars Are Being Sold In New York

Source: http://www.businessinsider.com/fake-gold-bars-2012-9

Fox’s Ti-Hua Chang is reporting that fake gold has arrived in Manhattan.

Ibrahim Fadl bought the bar from a merchant who has sold him real gold before. But he heard counterfeit gold bars were going around, so he drilled into several of his gold bars worth $100,000 and saw gray tungsten — not gold.

The individual 10 ounce bars would normally be worth around $18,000 each.  But bars filled with tungsten, which weighs about the same amount as gold, carry a new value of around $3,600.

“What makes so devious is a real gold bar is purchased with the serial numbers and papers, then it is hollowed out, the gold is sold, the tungsten is put in, then the bar is closed up,” reports Chang.

The Secret Service is reportedly investigating the matter

Here’s a video courtesy of MYFoxNY:

 

New York News | NYC Breaking News

SEE ALSO: Here Are Some Of The Practical Uses For Gold >

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Tuesday, September 18th, 2012 news No Comments

Source: http://gizmodo.com/5936764/t+mobile-is-probably-bringing-back-real-unlimited-data-plans-again

T-Mobile Is Probably Bringing Back Real Unlimited Data Plans AgainTmonews is reporting that T-Mobile, the carrier of the people, will soon be bringing back the holy grail of unlimited data plans. It’s the real deal, folks. No speed limits, caps, overages, throttling or anything—just an unlimited amount of data for you to use every month, as it should be.

T-Mobile will be re-joining Sprint, who has long been the only big carrier to offer unlimited data, as the two carriers to offer affordable unlimited data plans. The new unlimited data plan will be $30 for Classic Plan customers and $20 for Value Plan customers. Is it too early to hope that this will trickle into an unlimited data revival for AT&T and Verizon? Can we transport back to a few years ago where it was always unlimited data? Please? [TmoNews]

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Tuesday, August 21st, 2012 Uncategorized No Comments

If You Think The Mobile Ad Market Is Going To Be Huge You Need To See This

Source: http://www.businessinsider.com/chart-of-the-day-if-you-think-the-mobile-ad-market-is-going-to-be-huge-you-need-to-see-this-2012-6

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Advertisers have so far been slow to embrace mobile ads. Five years into mobile advertising (we pegged it to 2007), its size and growth far lags behind two comparable mediums, broadcast TV and desktop internet.

Is it unfair to compare mobile advertising to TV and the desktop web? Nope. Smartphones are a media device carried by around 100 million Americans for 16 hours a day.

What is different: there’s no clear strategy for advertising on mobile devices yet. So far most mobile advertising has come from search, which is really just an extension of the desktop. Sellers of mobile ads need to define a clear value proposition if ad spend is ever going to catch up with engagement.

chart of the day mobile ads

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Thursday, June 14th, 2012 news No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

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Friday, June 8th, 2012 news No Comments

Google rolls out Trusted Stores verification program for online retailers

Source: http://www.engadget.com/2012/06/07/google-rolls-out-trusted-stores-program/

Google rolls out Trusted Stores verification program for online retailers

Along with talking up 3D images and other new features for Maps, Google is pushing its new Trusted Stores program this week. The service, which has been in testing for the last nine months, monitors online retailers and awards those with good shipping and service records a “trusted” badge. In addition to giving online shoppers some reassurance that a vendor is, well, trustworthy, Trusted Stores will offer users assistance in resolving issues with sellers, plus up to $1,000 of purchase protection. For the retailers, the company says the value proposition is an increase in sales “by showing you’re a great place to shop.” Google will be rolling out badges for approved stores in the US starting today, and clicking on those little seals of approval will let you view a merchant’s “report card” for shipping and customer service reliability.

Google rolls out Trusted Stores verification program for online retailers originally appeared on Engadget on Thu, 07 Jun 2012 19:18:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceGoogle Trusted Stores &nbsp ;| Email this | Comments

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Friday, June 8th, 2012 news No Comments

Amazon Appears To Be Inflating The List Prices Of Some Discounted Items (AMZN)

Source: http://www.businessinsider.com/amazon-appears-to-be-inflating-the-list-prices-of-some-discounted-items-2012-2

 

Amazon Weird Pricing

You know how when you shop on Amazon there is a price and a then a “list price” which is usually much higher?

The effect is that you feel like you’re getting a big discount shopping on Amazon.

It turns out Amazon might be publishing list prices that are too high.

Mouse Print first noticed the problem with an array of general consumer products such as Kraft’s Mac & Cheese and a 100-count box of Splenda.

As if this afternoon, most of these prices have been fixed, except for a ton of pet food items.

Take for example the dog treats you see above. The retail value of one Merrick Flossies is approximately $4, making a 50-count supply valued at no more than $200. Yet Amazon claims the list price stands at a whopping $422.89, more than doubled what it should cost.

Click here to see more examples of Amazon’s wacky prices >

We tried to contact Amazon for comments, but did not receive a response.

The incident reminds us of last year when Amazon listed a seemingly normal book about flies for $23,698,655.93. Biologist Michael Eisen blogged about the unrealistic selling price, and documented how Amazon’s price for the book The Making of a Fly constantly went up day after another.

Here’s what happened: A professor required this book for a class and students naturally flocked to Amazon to purchase the text. Eventually, only two sellers still had the product available.

Because the book quickly became an exclusive, hot ticket item, Amazon’s algorithm for retailers to competitively price their product catapulted the retail value to more than $23 million.

We’re not sure if this is the same situation with the pet food offerings on the site, but it seems hard to believe the world is running out of doggie treats.

Deli Cat Dry Cat Food

Ok, we know having pets can be expensive but you can’t fool us, Amazon.

Higgins Celestial Blend Bird Food

Who can resist 89 percent off retail list price? Only ten left in stock!

Redbarn Filled Bone – Peanut Butter

Dog foods are getting so fancy these days, but at $6.70, the bone’s a steal.

 

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Wednesday, February 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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