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How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)
Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2
Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.
Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.
iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.
With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.
When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.
All the other tablets, including Kindle, perform much worse than ads displayed on PCs.
iPad dominates ad traffic on tablets, but its dominance is slipping.
The Kindle is gaining share of ad traffic the fastest against the iPad.
But the iPad is still the most effective tablet device by far, for advertisers.
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.
See Also:
- REJOICE: Kindle’s Bikini Girl Is Back — And Now She’s Married
- How Groupon Is Trying, And Failing, To Work With Ad Agencies
- ‘Smell-vertising’ Technology Plans To Make Your Bus Stop Smell Like Greasy Potatoes
The security PIN system that Google Wallet users have to enter to verify transactions has been compromised. Thankfully, the chances of your wallet being used against you is relatively low—assuming you haven’t rooted your phone, that is.
Since Wallet saves your PIN in an encrypted file on the phone itself, rather than the secured NFC chip, if your phone falls into the wrong hands, that person could lift your PIN file from the phone and simply crack it using brute force. From there, he’d have access to—and use of—your Wallet account.
Security firm, Zvelo, discovered and reported the issue to Google, but because Wallet’s security architecture, the change will require a fundamental rejiggering of the security protocols. Man, talk about an oversight. According to Zvelo,
The lynch-pin, however, was that within the PIN information section was a long integer “salt” and a SHA256 hex encoded string “hash”. Knowing that the PIN can only be a 4-digit numeric value, it dawned on us that a brute-force attack would only require calculating, at most, 10,000 SHA256 hashes…This completely negates all of the security of this mobile phone payment system.
So, if you are rooted, be sure to take some additional security steps to protect yourself like activating the lock screen, disabling the USB debugging option in settings, and enabling full-disk encryption. Or maybe not losing your phone in the first place. [Zvelo via Android Central via The Verge]
Source: http://gizmodo.com/5883585/google-wallets-pin-system-has-been-cracked-but-dont-panic-just-yet
The security PIN system that Google Wallet users have to enter to verify transactions has been compromised. Thankfully, the chances of your wallet being used against you is relatively low—assuming you haven’t rooted your phone, that is.
Since Wallet saves your PIN in an encrypted file on the phone itself, rather than the secured NFC chip, if your phone falls into the wrong hands, that person could lift your PIN file from the phone and simply crack it using brute force. From there, he’d have access to—and use of—your Wallet account.
Security firm, Zvelo, discovered and reported the issue to Google, but because Wallet’s security architecture, the change will require a fundamental rejiggering of the security protocols. Man, talk about an oversight. According to Zvelo,
The lynch-pin, however, was that within the PIN information section was a long integer “salt” and a SHA256 hex encoded string “hash”. Knowing that the PIN can only be a 4-digit numeric value, it dawned on us that a brute-force attack would only require calculating, at most, 10,000 SHA256 hashes…This completely negates all of the security of this mobile phone payment system.
So, if you are rooted, be sure to take some additional security steps to protect yourself like activating the lock screen, disabling the USB debugging option in settings, and enabling full-disk encryption. Or maybe not losing your phone in the first place. [Zvelo via Android Central via The Verge]
AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013
Source: http://www.engadget.com/2012/02/02/amd-2012-2013-roadmap-APUs-galore/
During its announcement, timed to coincide with AMD’s annual financial analyst day, the company also stressed its unique position wedged between Chipzilla and makers of ARM chips. Ask Read and he’ll tell you that’s a key advantage f! or AMD, that its CPU and GPU IP will bring more value through a better overall experience in the market. That’s a strategy less obsessed with raw specs and sheer speed and more focused on a holistic package. Senior VP Lisa Su said AMD will aggressively enter the tablet arena this year in a big way, reiterating that AMD-based Windows 8 slates are indeed en route, though she stopped short of giving an ETA. Finally, the company’s renewing its focus in the server market, as it seeks to cut a larger slice of the cloud computing pie. That’s AMD’s 2012 / 2013 plans in a nutshell, but if you’re the kind of person who likes a few technical specifics (and who doesn’t, really?) meet us after the break for a peek at what’s in store.
Continue reading AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013
AMD reveals its 2012-2013 roadmap, promises 28nm chips across the board by 2013 originally appeared on Engadget on Thu, 02 Feb 2012 14:54:00 EDT. Please see our terms for use of feeds.
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A Retailer
Source: http://blog.compete.com/2012/01/03/pinterest-a-retailers-best-friend/
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards.
Although Pinterest had shown promise back in May, there would have been no way to predict the type of success they have seen since. Having grown 84% in Unique Visitors since we last wrote about them and 50% from October to November alone, it seems that Pinterest has piqued the interest of more than a few.
Having recently joined Pinterest myself, I was curious to see how Pinterest might play into the role of marketing. I noticed that a lot of my friends were posted clothing & material items they liked in almost a “wishlist” sort of way, so I was curious to see if this could double as a sort of targeted social advertising.
I decided to look at incoming and outgoing traffic to and from Pinterest.com to see how virtual pin boards might affect consumers.
While most of the Top 10 Referrals to Pinterest.com are among the top sites on the Internet, the more interesting data starts at #11. Etsy.com, Amazon.com, Craigslist.com and Ebay.com all bring at least .39% of all traffic to Pinterest.com – not to mention their growth in referrals this past November. Etsy.com increased its referrals to Pinterest.com by 7%, Ebay by 23%, and Amazon by 50%!
Looking further into the data, we see that Walmart, Toys R’ Us, Target, Zulily, Baby Center, Kohls, Houzz, JC Penney, Best Buy, and Zazzle are all within the Top 100 Referrals to Pinterest.com. What could this all mean? In the context of Pinterest, it would seem that users are inspired and excited by the products they see on these websites and want to add them to their visual collections and share them with friends. But once users leave retailers for Pinterest, are the retailers benefiting?
Well, one could argue that the impressions made on Pinterest users who view the shared item are enough value in themselves. Viewing a cute dress for a little girl on Zulily.com might inspire a Pinterest user to visit Zulily in the future or even make a purchase at a later date. But could there be any retail sales that start directly at Pinterest.com? I checked out outgoing traffic from Pinterest.com to get the scoop.
As you can see, Etsy.com is the #6 destination from Pinterest.com, swiping 1.5% of all outgoing traffic. Amazon, Ebay, Craigslist, & Houzz are all in the Top 30 destinations users immediately visit after Pinterest.com. Target, Walmart, & Anthropologie are also among the Top 100 destinations from Pinterest.com. Interestingly enough, Anthropologie wasn’t among the Top 100 incoming destinations which means that the content from Anthropologie shared must be expectionally engaging with Pinterest users.
Are you on Pinterest? Have you ever been inspired to buy something after looking at a friend’s virtual pin board? If you are a retailer, or online marketer, what do you think the future holds for Pinterest in this context?
Leave your comments below!
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Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet
Source: http://www.engadget.com/2012/01/04/barnes-and-noble-looks-to-sell-publishing-arm-keeps-the-other-to/
In a sign of ever shifting priorities in the ole book business, Nook’s papa is reportedly looking to sell its publishing unit, Sterling Publishing. According to the Wall Street Journal, B&N acquired Sterling in 2003, ramping up its publishing efforts after more than 30 years in the business. News of a possible sale follows last month’s Q2 earnings report that saw a $6.6 million net loss for the bookseller. That same quarter, the company’s Nook business took an 85 percent leap forward, landing it a $220 million value. Barnes & Noble has yet to comment.
Barnes & Noble looks to sell publishing arm, keeps the other to hold a Nook Tablet originally appeared on Engadget on Wed, 04 Jan 2012 19:59:00 EDT. Please see our terms for use of feeds.
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We’ve Bought $41 Billion in Unused Gift Cards Since 2005 [Factoid]
Source: http://gizmodo.com/5871883/weve-bought-41-billion-in-unused-gift-cards-since-2005
![medium 27549d8a961d6fb4226a0a6a9fb95feb Weve Bought $41 Billion in Unused Gift Cards Since 2005 [Factoid]](http://cache.gawkerassets.com/assets/images/4/2011/12/medium_27549d8a961d6fb4226a0a6a9fb95feb.jpg "We've Bought $41 Billion in Unused Gift Cards Since 2005")
Gift cards are the laziest, lousiest, most convenient, popular and widely given present. And this is your yearly reminder of just how much they stink. Since 2005, we’ve tossed out more value in gift cards than the entire GNP of Ghana.
$41 billion is pretty hard to defend. We’re lazy; we have things to do; we… didn’t really want the damn things in the first place. Things have gotten a little better over the past few years, since the Card Accountability, Responsibility, and Disclosure (CARD) Act passed in 2009, but in 2011 there are already $2 billion in unused cards. That’s down from $8 billion in 2007, but still, $2 billion a massive amount of waste.
According to TowerGroup, which provided the gift card data, 85 percent of gift cards are used within 65 days. After that? Not so great. So do yourself a favor and get out there and actually spend the money your generous but highly inconsiderate family members gifted to you this holiday season. [ABC News]
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6 Charts About The Future Of Learning
Source: http://www.businessinsider.com/future-learning-charts-2011-12
This past summer, the Pew Research Center published a report on the “Digital Revolution and Higher Education.” The whole report is worth a read, but we’re drawn to the charts. Here are a few.
In these, only 15% of college presidents said that most of their students have taken a class online. But half think that 10 years from now, most students will take classes online.
Interestingly, college presidents see a greater educational value for online learning than the general public. Some 51% of college presidents polled said online courses offer an equal educational value, compared to classroom courses, versus just 29% of the public.
Here, we start to see which types of colleges are leading the way in online learning: community colleges and less-selective colleges. Those trends are expected to lead the way, with 4-year private school presidents considering their undergrad student bodies the least likely to be taking online classes.
Not surprising: 62% of college presidents think that more than half of student textbooks will be entirely digital in 10 years. Only 7% of college presidents think that less than 25% of student textbooks will be entirely digital.
What’s helping that trend? Apple’s iPad. Here’s a bonus chart from Kleiner Perkins’ Mary Meeker showing just how fast the iPad is gaining steam relative to the iPhone and iPod.
More from our special report on The Future of Learning:
- 15 Education And Learning Startups You Need To Know
- POLL: What Technology Will Change Learning The Most?
- Teach Your Kids How To Code, Not How To Speak Chinese
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- 15 Education And Learning Startups You Need To Know
- Special Report: The Future Of Learning
- POLL: What Technology Will Change Learning The Most?
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Here’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose Money (GRPN)
We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The British bakery that made 102,000 cupcakes. The Irish hairdressers whose customer base now consists entirely of people who only want their hair cut a discount. The Portland cafe that lost $8,000 because the owner failed to cap the number of deals she offered.
It’s not just Groupon, of course. There are loads of other daily deal sites — Living Social, Thrillist, Google Offers, etc — but they all present merchants with the same problem: The conflict between offering below-cost deals to customers in hopes of attracting long-term “regulars” and structuring a deal so that you can still make a profit. The math can be tricky because merchants have to account for two different sets of discounts: The discount to the customer and share of the payment taken by the daily deal site for publicizing the offer.
Now TheDealMix, a site that aggregates daily deals into an impressively complicated map of your neighborhood, has produced an infographic that can help businesses calculate daily deal offers so th! at they won’t accidentally go bankrupt.
And, yes, The DealMix has presented its formulas in the form of cupcakes — particularly useful given the number of bakery-related Groupon disasters that have made the headlines.
The formulas include:
Offer Price – Cost of Goods > $0
Average Customer Spend – Value of Offer + Price > Cost of Goods
See the rest of the story at Business Insider
Please follow Advertising on Twitter and Facebook.
See Also:
- Groupon Allegedly Hacked Merchant’s Email To Alter Contract
- The Facebook Advertising Hall Of Fame: Here’s Who Is Nailing It On The Social Network
- Will Ferrell Has Made At least 19—Nineteen!—Insane Old Milwaukee Ads
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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