variance

M-Commerce Sales Rising Steadily, Led by Smartphones

source: http://www.marketingcharts.com/wp/topics/e-commerce/m-commerce-sales-rising-steadily-led-by-smartphones-36276/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-US-Mobile-Commerce-Sales-by-Quarter-Q2-2010-Q2-2013-Aug2013Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising steadily (albeit with displaying strong seasonal variance), reaching $10.6 billion for the first half of the year, a 28% increase from the corresponding period last year. Smartphone commerce, at 6% of total e-commerce spending during H1, is outpacing tablet commerce (3.5% share), but average spending per device owner is actually 20% higher on tablets.

That aligns with recent research finding that tablet owners are willing to spend more than smartphone owners. Despite their lower spend per user, smartphones represent a greater share of e-commerce spending than tablets because the number of smartphone users is more than double the number of tablet users.

Taking a look at some of the leading mobile commerce product categories, comScore reveals that:

  • 15.4% of digital event ticket sales took place on a smartphone (10.9%) or tablet (4.5%) during the first half (H1);

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Thursday, August 29th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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