version
Source: http://gizmodo.com/5582559/osmos-for-ipad-ambient-gaming-tailor+made-for-the-tablet
When the iPad was unveiled and I started to imagine the types of games a 9″ touch screen might engender, I envisioned gorgeous, intuitive and, above all, immersive experiences. Osmos for iPad is one of the best I’ve found yet.
The game, which is adapted from a well-regarded PC version and costs $5 in the App Store, puts you in control of a tiny blue organism, a mote, which you direct around the screen, growing in size as you absorb the smaller blobs around you. Of course, all sorts of challenges, including bigger motes trying to absorb you, complicate that mission.
But what’s really special about Osmos is the experience of controlling that game play. Tapping behind your mote scoots him around the screen, predictably, but at any time you can pinch to zoom in or out, allowing you to navigate a tight passage or survey the level at a distance. Additionally, you can swipe with one finger to alter time—drag left and all the motes slow to a crawl, drag right and they shoot around like bouncy balls. Different speeds and levels of zoom have situations in which they’re uniquely useful, and these elegant controls are the perfect complement to the game’s polished visuals.
Osmos teaches you these gestures in early levels, but after that there’s little instruction. You’re given a basic goal and left to your own devices to go about achieving it. Depending on your style, the game play can be rambunctious or meditative, and often it’s both in the course of one level.
There’s not a huge variation in the game play, admittedly, and it’s so engrossing that I imagine most players will zip through the Odyssey track pretty quickly (there’s an arcade mode that lets you play levels one at a time, too). But in some ways this simplicity is the game’s biggest asset, because it allows for a remarkable cohesiveness between all of its elements, from game play and visual style down to the soundtrack and menus. It’s not only a “the whole is greater than the sum of its parts” type thing; here, the whole is so dazzlingly packaged that you don’t really think of the “parts” as parts at all.
For me, Osmos on the iPad is an experience first and a game second, and it uses the iPad to achieve game play that would be impossible—or, at least, not nearly as compelling—on any other platform. At its best, the iPad isn’t just an app machine or a gaming device but a portal into some other environment all together, and I hope that developers will follow Osmos’ lead and strive not just to adapt familiar gaming experiences to the tablet but to create new ones for it entirely. [iTunes]
Tags: all sorts, app, arcade, arcade mode, asset, blobs, bouncy, bouncy balls, cohesiveness, complement, control, course, crawl, device, distance, engender, environment, experience, finger, game, game play, gaming, gestures, goal, instruction, iPad, level, machine, mdash, mission, mode, mote, motes, Odyssey, organism, Osmos, passage, Platform, play, Portal, right, screen, simplicity, size, soundtrack, Source, store, style, sum, swipe, Tapping, thing, time, Touch, touch screen, track, type, types of games, variation, version, visual style, visuals, whole
Source: http://www.engadget.com/2010/06/28/developers-to-get-native-x86-version-of-android-2-2-this-summer/
We knew that Intel had designs on
Android for its Moorestown CPU, and as you might have guessed, the company’s plans don’t stop there. Renee James, a Senior VP at Intel, recently said as much in a conversation with
APC. Apparently, devs can look forward to seeing a fully native x86 version of Froyo at some point this summer. James goes on to say that “all of the code will be fed back into the open branch that will be created for x86″ Awesome! Perhaps 2011 will see a flood of generic, Atom-powered Android tablets. Because we don’t see enough generic Android tablets as it is.
Developers to get native x86 version of Android 2.2 this summer? originally appeared on Engadget on Mon, 28 Jun 2010 11:51:00 EDT. Please see our terms for use of feeds.
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Tags: android, APC, Atom, Atom-powered, Awesome, branch, code, company, conversation, CPU, developers, EDT, email, Engadget, flood, Froyo, Intel, Italia, James, Jun, Mon, Moorestown, nbsp, notebook, notebook italia, Permalink, point, Renee James, Senior, Source, summer, use, version, vp
Source: http://gizmodo.com/5544536/movie-tickets-reach-20
Starting with Shrek Forever After, three AMC theaters in New York will begin selling $20 adult movie tickets on their IMAX screens. Even for a loose-moneyed film buff like me, that’s just too much.
After The Dark Knight, the industry realized just how much IMAX ticket prices could bolster profits. After Avatar and Alice In Wonderland, the same proved true, along with the enticement of 3D.
(Evidently, domestic grosses of $533,345,358, $748,590,960 and $331,666,06, respectively, weren’t enough for Hollywood—nor was the fact that Avatar made $120,000,000 just on IMAX screens, just in the US.)
So a more extreme version of gouging begins at theaters. And just as the public cried about $10 movie tickets while continuing to flood the theaters in droves, many will still pay $20 to see the latest Shrek, complaining about it until they forget that the world was ever any different.
But you know what? I won’t, not now or in the near future. And I’m about as fiscally irresponsible and movie obsessed as idiots come. That’s a bad sign for movie theaters and studios alike, as it means the more sane amongst you will bail on theaters for sure (if you haven’t already).
(Oh, but compared to movie theater popcorn, tickets are still pretty cheap!) [WSJ]
Tags: adult, adult movie, Alice, alice in wonderland, AMC, amc theaters, Avatar, buff, Dark, dark knight, droves, enticement, extreme version, fact, Film, film buff, Forever, future, gouging, Hollywood, IMAX, industry, Knight, mdash, movie, movie theater, movie theaters, movie tickets, New York, popcorn, profits, sane, screens, Shrek, Sign, Source, theater, theater popcorn, theaters in new york, ticket, ticket prices, tmpPost, US, version, weren, Wonderland, World, WSJ
Source: http://www.engadget.com/2010/04/09/adobe-says-iphone-ipad-adoption-and-alternative-technologies/
Adobe might continue to crow about Flash and its importance on both the desktop and mobile devices, but there’s no lying to investors, and the company is pretty blunt about the threat of the iPhone and iPad in the end-of-quarter Form 10-Q it just filed with the Securities and Exchange Commission: it flatly says that “to the extent new releases of operating systems or other third-party products, platforms or devices, such as the Apple iPhone or iPad, make it more difficult for our products to perform, and our customers are persuaded to use alternative technologies, our business could be harmed.”
Now, Adobe has to make doom-and-gloom statements in its SEC filings — it also says that slowing PC sales or a failure to keep up with desktop OS development could harm its business — but the timing is crazy here, since just yesterday Apple changed the iPhone OS 4 SDK agreement to block devs from using the upcoming Flash CS5 iPhone cross-compiler to build iPhone apps. What’s more, Apple’s also using HTML5 for its new iAd platform, which could potentially undo Flash’s stranglehold on online advertising as well. Yeah, we’d say all that plus the recent push for HTML5 video across the web — and from Microsoft — could harm Adobe’s business just a little. Better hope that final version of Flash Player 10.1 is everything we’d hoped and dreamed of, because Adobe’s going to have to make a real stand here.
Adobe says iPhone / iPad adoption and ‘alternative technologies’ (cough, HTML5) could harm its business originally appeared on Engadget on Fri, 09 Apr 2010 11:50:00 EST. Please see our terms for use of feeds.
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Tags: adobe, adoption, advertising, agreement, alternative technologies, Apple iPhone, Apr, BETTER, better hope, business, BusinessWeek, Commission, company, cough, cross compiler, crow, desktop, desktop os, development, devs, doom and gloom, email, Engadget, EST, everything, exchange, extent, failure, flash, flash player 10, form, Fri, going, HTML, iAd, importance, iPad, iPhone, microsoft, mobile devices, nbsp, online, operating, os 4, os development, Permalink, Platform, player, push, SDK, SEC, sec filings, securities and exchange commission, Source, stand, stranglehold, Threat, timing, tmpPost, use, version, video, Web, yesterday
Type the following User Agent String according to the screen shots for Chrome and Safari
Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10
For Safari (see screenshots below)
Go to Prefrences -> Advanced Tab
– make sure “Show Develop menu in menu bar” is checked
Go to Develop -> User Agent -> Other
- in the popup window, copy and paste the User Agent string from above and click OK
Log into Gmail — voila
For Chrome
Go to Windows Start Menu -> Run -> Type “cmd” and click enter to get to a command line window
- from your current directory you need to cd (change directory) into the directory where your chrome installation resides; for example C:\Documents and Settings\[YOUR NAME]\Local Settings\Application Data\Google\Chrome\Application>
- once in this directory, you type chrome.exe -user-agent=”Mozilla/5.0(iPad; U; CPU iPhone OS 3_2 like Mac OS X; en-us) AppleWebKit/531.21.10 (KHTML, like Gecko) Version/4.0.4 Mobile/7B314 Safari/531.21.10″
- once the application launches, log into Gmail — voila



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Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124023&nid=112103

“Kimberly-Clark’s Kleenex brand is offering an at-home version of a product that people take for granted in public restrooms: disposable hand towels. The new Kleenex Hand Towels are intended to address consumers’ growing concern with hand hygiene.
The product is on sale now with a retail price of about $3 for a box of 60 towels, per the company.
The Kleenex Hand Towels come in box packaging, with pop-up delivery. The product is intended to complement bathroom décor and space limitations — i.e., it can go on a towel bar or countertop.
Kleenex Hand Towels performed well in preliminary testing with consumers, the company says: Approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels, and more than 90% reacted favorably to how the product and package design looked in their bathrooms.”
They used FOCUS GROUPS! And 2/3 said they would use! But think about it: $3 a box versus cloth towels I already have at home. At home, I don’t use disposable hand towels and at home I am not concerned about “hand hygiene” as I am in a public bathroom.
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Beer is yet another commodity and category that is being decimated by better quality alternatives. The means of production and distribution are no longer controlled by a very small number of big companies. Consumers find attractive alternatives in micro-brew beers or local beers. They have the means to access them (online) and have the product shipped directly to their homes. So no matter how much advertising the big companies do, if their product is just not that great, they will continue to lose customers to alternatives. The “lime” version of Bud Light was said to cannibalize sales of regular Bud Light. And rightly so, consumers are looking for a better product.
Source: http://adage.com/article?article_id=138141
Fourth of July Holiday: Bargain Brands Gain, but Big Spenders Bud, Miller Lite and Corona Tap Out
Despite a flurry of new and improved ad pushes for the country’s leading brews, the days leading up to Independence Day, usually the biggest-selling period of the year for the category, led to gruesome sales declines vs. the same period last year. Sales for Anheuser-Busch’s Bud Light and Budweiser plunged 7% and 14%, respectively, in grocery, convenience and drug stores during the two-week period ending July 5, according to scanner data from Information Resources Inc. Miller Lite suffered a 9% drop. The big importers were hurt badly too: Corona marketer Crown Imports watched sales decline 6% to 8%, while Heineken and Diageo each saw double-digit drops.

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Don’t design 2 or 3 websites. Design one, but make sure it is accessible by whatever medium or device the user chooses to use to access it.
You can start with a site that has:
1) javascript and AJAX
2) no script version
3) mobile version
When you design for mobile, think of what tidbit of information the user is really after. For example, Google Mobile is smart enough to return “27 – 17 with 3:14 left in the game” when I type a search for “dallas cowboys’ score.” Versus Google which returns a list of website search results when I access it via a browser on a broadband connection. Google detects what device I am using when I am searching and returns the exact thing that I was looking for based on the device and channel I am using.
Tags: access, ajax, broadband, broadband connection, browser, connection, dallas cowboys, design, device, Don, example, game, google, google mobile search, google mobile vs regular google, google search, information, javascript, list, medium, Mobile, mobile version, score, script, script version, search, site, thing, tidbit, tidbit of information, type, user, version, Versus, website
Why the Click Is the Wrong Metric for Online (Display) Ads
There is a whole ruckus around ad networks getting too little credit for helping to drive customers’ awareness and clicks for advertisers. In the past, ad networks wanted to claim credit for type-ins (people going to an advertiser’s site by typing the URL instead of clicking on an ad). They called this “view through” and the ad networks wanted these to be attributed to their showing the ad somewhere on their network.
Now they claim that getting credit for only the last-ad is not enough — the ad the user actually clicked on to get to the advertiser’s site, the one that can actually be tracked and properly attributed.
What’s at stake is the relatively large piece of “direct” or referrer-less traffic. Analytics packages can only assign these to type-ins or bookmarks since there was no referring site to attribute them to, let alone ad creative version, etc.
But while there is demonstrable lift in click rates when display ads and search ads are running at the same time — i.e. they reinforce and complement each other — it does not mean that ad networks can or should claim credit for the lift. After all, advertising running on another network COULD also cause a lift in results of ads running on another network if they are run simultaneously.
So the bottom line is if the click or the visit is not directly attributable, it should not be attributed.
Tags: ad attribution, ad metrics, ad networks claim credit, adage, advertiser, advertisers, advertising, analytics, article article, article id, awareness, bottom line, click, COULD, credit, digital article, display, display ad networks, display ads, display advertising, ins, last-ad accounting, last-ad-attribution model, lift, line, low click through rates, Metric, network, no referrer click, online, past, piece, problem of attribution, referrerless click, ruckus, search, search ads, site, stake, targeting, time, traffic, URL, user, version, view, view through, visit