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Here’s The Big Problem With Facebook’s New E-Commerce Effort (FB)

Source: http://www.businessinsider.com/heres-the-big-problem-with-facebooks-new-ecommerce-effort-2012-9

facebook gifts

Yesterday, Facebook announced that it will sell gifts users can send to their friends.

Chris Dixon, a successful serial investor and one of New York’s most visible startup investors is skeptical it’ll work.

“Getting users to switch ‘modes’ from online to offline (& vice versa) has historically yielded very low conversion rates,” he tweets.

His point is that when people go to people go to Website for one reason, it’s hard to get them to do anything else.

Users go to Amazon to shop, Match.com for a date, and Craigslist for a free sofa. Users go to Facebook to share photos and maybe read news, not buy things.

Just because a new feature from Facebook appears, doesn’t mean users are going to suddenly start going there to use it.

“It’s all about the mental state. Are you sharing photos online [or] giving something offline? The numbers show it’s hard to switch.”

Other cases in which getting users to switch “modes” from offline to online or back again, that hasn’t worked include “showing URLs in TV ads or magazines” or “trying to sell anything on [a] social network.”

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Friday, September 28th, 2012 news No Comments

GroupM and Nielsen work to combine online and TV metrics

Source: http://www.engadget.com/2012/03/22/groupm-and-nielsen-work-to-combine-online-and-tv-metrics/

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For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing and sales of television ads, and vice versa. That is about to change, however, as the media monitoring company has joined forces with GroupM to create Nielsen Cross-Platform Campaign Ratings. The new product will combine its Nielsen Online Campaign Ratings, which measures internet advertising, with its traditional TV monitoring service to create a medium-agnostic tool for creating media metrics. Hopefully, with a unified pool of data and better monitoring services, content producers may be more likely to experiment with online distribution — especially if they influence the flagship ratings. Check out the complete PR after the break.

Continue reading GroupM and Nielsen work to combine online and TV metrics

GroupM and Nielsen work to combine online and TV metrics originally appeared on Engadget on Thu, 22 Mar 2012 05:32:00 EDT. Please see our terms for use of feeds.

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Thursday, March 22nd, 2012 news No Comments

Samsung spinning off LCD business

Source: http://www.engadget.com/2012/02/20/samsung-spinning-off-lcd-business/

When the Korea Exchange asked Sammy about rumors of an impending spin-off of its LCD business, the firm said it was a move it was considering. Well, consider it done — today Samsung announced it would be launching Samsung Display on April 1st, 2012 with $6.6 billion in its coffers. The move is still waiting for shareholder approval, but Donggun Park, executive vice president of Samsung’s LCD business, seems optimistic. “The spin-off will allow us to make quicker business decisions and respond to our clients’ needs more swiftly.” This decision comes just months after Sammy agreed to take Sony’s stake in S-LCD, turning the former display partnership into a fully owned subsidiary. Hit the break for the official (machine translated) press release.

Continue reading Samsung spinning off LCD business

Samsung spinning off LCD business originally appeared on Engadget on Mon, 20 Feb 2012 01:53:00 EDT. Please see our terms for use of feeds.

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Monday, February 20th, 2012 news No Comments

Consumers Won’t Settle For Cheap, Discounted Products

Source: http://www.businessinsider.com/consumers-are-not-willing-to-settle-with-discounted-cheap-products-2011-10


sam's club shopping

No matter how thin your wallet is, you’re probably not willing to sacrifice beauty to save. 

Less than one-fifth of 25,000 respondents from 51 countries say they’d buy cheaper health and beauty products for the price, according to a survey by Nielsen, a global information company

Meanwhile, 61% chose “good value” over “low price” for any retail products their families may need, meaning a generic brand of bread may get passed over for a loaf of tastier (and possibly healthier) Pepperidge Farm bread.

“Value is not about price alone,” James Russo, vice president of Nielsen’s Global Consumer Insights, said in a statement. “Retailers and manufacturers who offer good values tailored around benefits of the product beyond price will resonate with consumers who continue to look for ways to stretch their money in a tough economy.”

The study found product preference also depends on where the respondents live, with those in Asia Pacific, Europe, Latin America, and North America preferring good value over lower prices, and those living in Africa and the Middle East choosing price over value.

But just because North Americans prefer value over lower prices doesn’t mean that they’re willing to pay full price. In fact, Americans are among the world’s leading coupon-users, followed closely by China and Hong Kong.

We also buy in bulk more than anyone else in the world. According to Nielsen’s chart below, the main reason Americans visit the grocery store is to stock up, whereas a quick trip to replenish products is more popular in other parts of the world.

consumers Nielsen

Learn why consumer brand loyalty may never recover from the recession>

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Monday, October 17th, 2011 news No Comments

How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving Technology

Source: http://gizmodo.com/5583881/how-a-small-studio-pulled-off-a-major-3+d-film-using-energy+saving-technology

Despicable MeTraditionally, only the mammoth Hollywood studios could afford to work with 3D—it’s too expensive to build the necessary, air-conditioned 24 hours a day, server farms. The company behind Despicable Me decided to try something new, and cut the AC.

Illumination Entertainment, the company behind Despicable Me, decided to try something new. Instead of using air-conditioned server farms to render images, the company asked IBM to built a customized server farm using the iDataPlex system, a processing system that cuts down on energy use by 40% compared to traditional server farms.

The iDataPlex has two key advantages: a flexible configuration that doubles the amount of systems that can run in a single IBM rack and the ability to run an ambient temperature room (no costly air-conditioning required). The system has been on the market for over a year, but Illumination is the first studio to use it for animated film.

This doesn’t mean that any scrappy studio with a dream can now produce a high-end 3-D animated film. Illumination used a 330-person team of artists, producers, and support staff to produce 142 terabytes of data. And the rendering farm, which processed up to 500,000 frames per week, was built in conjunction with Mac Guff Ligne, a French digital production studio.

But the iDataPlex gives Illumination a leg up in the graphics rendering process. Illumination Entertainment’s server farm, for example, is the size of four parking spots. That’s half the amount of space the company initially allotted to the farm. “Oftentimes a small studio like Illumination really wants to put their energy behind creating as compelling of content as possible,” explains Steve Canepa, Vice President, Media & Entertainment Industry at IBM. “By minimizing the technological issues associated with building and managing the [rendering] environment, we allow studios to reduce the amount of time, energy, and resources necessary to create an underlying technological platform.”

It’s a compelling idea for studios—even major ones—that want to cut costs and look environmentally conscious at the same time. IBM is already working with a number of other studios to implement similar solutions. Canepa concedes that studios could build similar systems by purchasing off-the-shelf racks and processors, but the iDataPlex’s unique configuration of servers packs a lot of processing power into a small space—and that’s not easy to replicate. Don’t expect these rigs to be appearing in suburban garages anytime soon.

How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving TechnologyFast Company empowers innovators to challenge convention and create the future of business.

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Monday, July 12th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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