Victoria
Why The Lingerie Industry Can’t Compete With Victoria’s Secret
Source: http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9
Victoria’s Secret is facing a deluge of competition from lingerie start-ups that seek to challenge the brand.
Brands like AdoreMe, Intimint, and True & Co. are trying to seduce Victoria’s Secret customers with lower prices and more tailored selections.
AdoreMe offers direct-to-consumer lingerie at about half of Victoria’s Secret prices.
Intimint asks customers to take a quiz and sends them new lingerie selections every month, based on their preferences. True & Co. sends women five bras a month, giving them the option of keeping what they like and sending back what they don’t.
While these brands are consumer-friendly and creative, their business models ignore exactly what makes Victoria’s Secret so successful.
In the ’90s, Victoria’s Secret used to focus on value. But the brand floundered because there was nothing to set it apart from other price-friendly brands like Hanes and Maidenform.
Victoria’s Secret didn’t start dominating lingerie until it stopped being cheap and began focusing on the customer experience.
Stores were redesigned with soft, pink wallpaper and inviting fitting rooms. Friendly, attractive associates were trained to greet customers and measure their bra sizes.
Women were willing to pay $50 for bras because the luxury experience made their lingerie purchases feel like investments.
This attention to customer service helped Victoria’s Secret overtake competitors like Frederick’s of Hollywood and ! post rec ord sales even during an economic downturn.
AdoreMe CEO Morgan Hermand-Waiche told Business Insider that “people are so tired of high prices and slow-fashion from Victoria’s Secret.”
But Victoria’s Secret’s sales suggest differently: The brand recently reported a 6% increase in the second quarter, on top of a 10% increase last year. That’s among the best in the retail industry.
Women don’t line up at Victoria’s Secret because it’s cheap or has an ever-changing assortment of merchandise.
They trust the brand and feel like a trip to a Victoria’s Secret store is a treat.
Victoria’s Secret offers an experience that e-commerce retailers simply can’t compete with.
drag2share: These Victoria’s Secret Panties Have Parents Freaking Out
source: http://feedproxy.google.com/~r/businessinsider/~3/-c_YUQurgKU/victorias-secret-teen-panties-2013-3
These Victoria’s Secret Panties Have Parents Freaking Out
Mar 26, 2013
Parents protesting the Victoria’s Secret‘s Pink line and its marketing toward teens have taken over the internet.
While most of Pink’s merchandise includes sweatpants, t-shirts, and hoodies, one item of clothing in particular has parents incensed.
Nielsen IAG Top Ten Most-Recalled In-Program Placements: Dramas/Comedies
Sex sells … well, sex .. but not much else. Victoria’s Secret was the most recalled product placement on TV — fortunately they sell products related to what was recalled. Not so sure about the mayo and cell phone.
Source: http://adage.com/madisonandvine/article?article_id=143808
 |
||||
| Rank | Brand | In-Program Placement Description | Program Airing Info | Recall Index |
|---|---|---|---|---|
| 1 | Victoria’s Secret | Michael interrupts meeting to offer Donna a retail store’s catalog | The Office (NBC, Apr 29) | 214 |
| 2 | Ford | Cole Austin points to his Mustang and says he still owns it | Cold Case (CBS, May 2) | 190 |
| 3 | Skype | Joyce tells Benson and Stabler that she talks to Andrew online | Law and Order: SVU (NBC, Apr 7) | 183 |
| 4 | Yamaha | Susan explains to Mike that she has inherited a piano | Desperate Housewives (ABC, May 2) | 181 |
| 5 | Rolex | Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it | Law and Order: SVU (NBC, Apr 7) | 178 |
| 6 | MedTec | Name is visible on the ambulance doors | Trauma (NBC, Apr 5) | 176 |
| 7 | Toyota | Mitchell and Cameron park their car at Charlie’s house | Modern Family (ABC, Apr 14) | 161 |
| 8 | Chevrolet | Winston drives with Guerrero, who identifies the car as a Camaro | Human Target (FOX, Apr 7) | 155 |
| 9 | Porsche | Zack asks Nick where he got his car from | Accidentally On Purpose (CBS, Apr 21) | 152 |
| 10 | Chevrolet | Pres. Hasaan rides in a black SUV after turning himself over to terrorists | 24 (FOX, Apr 5) | 147 |
ClickZ articles by Augustine Fou, PhD
Dr. Augustine Fou is Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group. He has nearly 15 years of digital strategy consulting experience and is an expert in data mining, analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and healthcare sectors.
Dr. Fou has provided strategic counsel on the use and integration of online marketing to clients such as AT&T, IBM, Intel, ExxonMobil, MasterCard, Unilever, Pepsi, DrPepper, Frito Lay, Taco Bell. KFC. Atari, Conde Nast, Hachette Filipacchi, Victoria’s Secret, Liz Claiborne, and others. He has served as expert witness on online payments for the Federal Reserve Bank of New York, and advised government agencies such as the Norwegian Trade Counsel, the Gouvernement du Quebec, Invest in Sweden Agency, and the Canadian Consulate.
Dr. Fou is an Adjunct Professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies. He also writes a monthly column for ClickZ’s Experts Columns on Integrated Marketing and is a frequent speaker and panelist at online and advertising industry conferences.
He started his career with McKinsey & Company and recently served as SVP, Digital Lead at McCann/MRM Worldwide. Dr. Fou completed his PhD at MIT at the age of 23 in the Department of Materials Science and Chemical Engineering.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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