video ads

Video Ad Fraud 201 – Advanced Topics (#MPVIS)

video ad fraud
here is my written recap of our panel, published on MediaPost
http://www.mediapost.com/publications/article/223411/ad-fraudsters-are-clever-only-united-front-by-adv.html
and here is the video of our session
http://www.ustream.tv/recorded/45906251

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Tuesday, April 8th, 2014 digital No Comments

Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps

source: http://www.marketingcharts.com/wp/online/online-video-ad-views-reach-new-heights-as-per-viewer-frequency-jumps-36857/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Aug-Online-Video-Ad-Views-Sept2013Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July, according to the latest data from comScore. Last year, video ad views totaled 9.5 billion in August, when comScore’s methodology changed, demonstrating just how many more online video ads Americans are now watching on a monthly basis. Interestingly, this year’s increases aren’t the result of far greater reach among Americans. Rather, viewers are each seeing a much larger number of ads.

comScore-Reach-Frequency-Online-Video-Ads-Jan-Aug-2013-Sep2013During the month, 55.6% of the US population was reached by online video ads, up only slightly from 55.4% the previous month. While reach has increased every month this year, the growth has been incremental, up from 50.5% in January.

Video ad frequency, though, has been growing more rapidly. In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.

Google remained the top online video ad property in August, delivering roughly 3.2 billion ads. ADAP.TV moved back into the second spot (2.45 billion), ahead of BrightRoll (2.39 ! billion),! LIVERAIL (2.2 billion), and Specific Media (1.67 billion), as 8 properties delivered more than 1 billion impressions.

In terms of video content, Google Sites again had the highest number of unique viewers (167 million), followed by AOL (71.2 million), Facebook (62.2 million), NDN (50.7 million) and VEVO (49.4 million).

Overall, comScore’s data indicates that 87% of online Americans watched video content in August, with the total number of videos viewed dropping to 46.7 billion from 48.5 billion in July. The duration of the average content video was 5.2 minutes, with the average online video ad lasting 24 seconds.

The average online video viewer spent about 21.6 hours watching video content during the month. A comparison of TV and online video consumption can be found here.

Other Findings:

  • Among the top 10 video content properties, Google Sites generated the highest engagement, at an average of 522 minutes per viewer during the month. NDN was next at 92 minutes per viewer.
  • VEVO retained its top spot in the YouTube partner rankings with almost 48 million unique viewers, followed by FullScreen and Maker Studios.

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Monday, September 23rd, 2013 news No Comments

Women Watch More Video Ads Than Men

source: http://www.emarketer.com/Article/Digital-Video-Ad-Size-Impacts-Performance/1010234

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

As internet video takes off, the number of advertisers clamoring to invest in the format will continue to rise. A strong understanding of the performance metrics and audience breakdown for digital video ads will be critical to marketers.

In Q1 2013, in-stream video buying platform VideoHub analyzed digital video impressions on its network and found some surprising results. While web video is most often watched by men, VideoHub found that 53% of total digital video ad impressions were served to women, with males seeing the remaining 47%. Younger web users conducted the vast majority of video viewing, indicating that marketers targeting teens and millennials would be well served by video ads. Those between 12 and 24 years old accounted for more than half of all viewed video ad impressions on VideoHub’s network.

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Friday, September 20th, 2013 news No Comments

Digital Video Ad Size Impacts Performance

source: http://www.emarketer.com/Article/Digital-Video-Ad-Size-Impacts-Performance/1010234

Performance metrics based on the size of US video ads saw a clearer trajectory than ad length. The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads. Clickthrough rates (CTR) also seemed to rise with video ad sizes. However, once ads were medium-sized or bigger, CTRs went up to at least 0.9% and continued to hover in that range.

Ads in the medium to large range were also the most common video ads, accounting for 77.4% of served impressions, indicating that marketers know these sizes are strongest.

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Friday, September 20th, 2013 news No Comments

Pre-Rolls Seeing Lower Completion – but Higher Click Rates – on Mobiles

source: http://www.marketingcharts.com/wp/interactive/pre-rolls-seeing-lower-completion-but-higher-click-rates-on-mobiles-36442/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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The study also looks at mobile views by day of the week and time of day, with some intriguing results (all data limited to the US):

  • The highest share of weekly mobile video ad views in the US was reserved for Thursdays (17%), followed by Fridays (15.3%), Saturdays (16.7%), and Sundays (14.9%), such that about half of views took place between Thursday and Saturday;
  • Saturday accounted for a leading 22.4% of weekly views on Apple devices;
  • Completion rates averaged 52.2% on the weekend versus 44.4% on weekdays;
  • About one-quarter of daily tablet video ad views occur between 8PM and midnight;
  • Smartphone video ad views decline slightly during those hours, but that’s a function of the behavior of iPhone users, as Android phone users actually watch 33.9% of their daily video ads during that time period.

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Friday, September 6th, 2013 news No Comments

Viewers’ Single Most Important Future TV/Video Option? Freedom From Ads

source: http://www.marketingcharts.com/wp/television/viewers-single-most-important-future-tvvideo-option-freedom-from-ads-36375/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ericsson-Most-Important-Future-TV-Video-Options-Sept2013The TV advertising market continues to grow, both within the US and around the world. And more and more Americans are watching a greater number of online video ads. But when asked the most important service or option for how they want their future TV or video experience, a leading 10.7% share of TV viewers from around the world said they want that experience to be free of ads, according to a study from Ericsson Labs.

The study was conducted among around 15,000 respondents (1,000 per country) aged 16-59 in 15 markets: Brazil, Canada, Chile, France, Germany, Italy, Mexico, Russia, Spain, South Korea, Sweden, Taiwan, UK, and the US. All respondents were required to have a broadband internet connection and watch TV/video on a weekly basis. Almost all use the internet on a daily basis.

The study results indicate that ad-free video content is more important to the future video experience than any other single service or option, including time-shifting and on-demand (9.8%), à la carte TV-/video content (7.7%), and – somewhat surprisingly – TV/video content on all devices (5.9%). Advanced functions such as accessing or watching different camera angles (2.1%) and interactive TV (2.1%) were deemed critical to the fewest number of respondents.

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Thursday, September 5th, 2013 news No Comments

Online Video Ads Reached More Americans in July, but Total Views Leveled Off

source: http://www.marketingcharts.com/wp/interactive/online-video-ads-reached-more-americans-in-july-but-total-views-level-off-36025/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Online-Video-Ad-Views-July2013Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off. During July, Americans watched 19.6 billion online video ads, representing a slight 2.4% dip from June’s record 20.1 billion views. While that’s much less of a slowdown as last year’s 12.7% drop-off in July, it does bring to an end 6 consecutive months of growth.

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Friday, August 23rd, 2013 news No Comments

drag2share: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/PPKppgqiYWE/tablets-driving-explosion-mobile-video-2013-8

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


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Monday, August 19th, 2013 news No Comments

Facebook’s Q2 Earnings — Huge EPS Beat, Stock Up 15% After Massive Increase In Mobile Ads (FB)

Source: http://www.businessinsider.com/facebook-earnings-for-q2-2013-2013-7

mark zuckerberg on phone 2

Facebook has blown away expectations on both topline revenues and bottom line earnings per share.

The beat came on a massive increase in mobile advertising, which was ~$656 million in Q2, up from $375 million in Q1.

EPS: 19 cents (expectation was 14 cents).

Total Revenue: $1.81 billion (expectations were $1.62 billion).

Refresh this post for updates by clicking here.

The stock took a big leap after the numbers came out, up 15% in seconds. FB has been trading around $26.30 all day. It’s now above $30 for the first time in weeks.

While we’re waiting for the call to begin, here are the highlights from the press release:

The revenue gain came after Facebook for the first time signed up 1 million-plus active advertisers. Ad revenue was $1.6 billion. Mobile ad revenue is now 41% of Facebook’s ad revenue.

Facebook for Every Phone passed 100 million users. FEP is Facebook’s feature phone app, which is popular in developing countries. There are also now 100,000 Facebook apps available for users.

User numbers:

  • Daily Active Users: 699 million, up 27%.
  • Monthly Active Users: 1.15 billion, up 21%.
  • Mobile MAUs: 819 million, up 51%.

Here’s a snapshot of the top and bottom lines:

Facebook Q2 2013

Facebook will host its Q2 2013 earnings call in the next few minutes and we’ll be providing live coverage right here.

Here’s the context to the call: Facebook appears to have delayed its introduction of video ads, and the report that some agencies reduced their adspend on the platform turned out to be a red herring, as we suggested.

Disclosure: The author owns Facebook stock.

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Wednesday, July 24th, 2013 digital No Comments

drag2share: Facebook Q2: Zuckerberg Delays $1 Million Video Ads That Will Kill TV (FB)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZQrmX8OnrSY/facebook-q2-1-million-video-ads-that-will-kill-tv-2013-7

mark zuckerberg

The big question we’re hoping Facebook CEO Mark Zuckerberg will answer on his Q2 earnings call is this: When will Facebook fire its broadside at the TV business by finally rolling out the first of its long-planned, not-yet-seen, $1 million video ads?

Our sources tell us that Facebook sales teams are pitching the ad units to big media buying agencies, and have gotten enthusiastic responses. It will happen, we’re told.

That means video ads on Facebook are coming to your news feed soon; news of them leaked in April. In an amazing coincidence, the ads will reportedly be 15 seconds long — the same length as an Instagram video (which Facebook also owns).

They might not arrive anytime soon, however.


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Wednesday, July 24th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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