video advertising

Primary Campaign Goal of CPG is Brand Awareness

Because CPG brands are primarily purchased in physical stores, awareness-focused campaigns are typically more effective than direct response.

For CPG advertiser Procter & Gamble, mobile video advertising is a beneficial tactic to drive user engagement.
Read more at http://www.emarketer.com/Article/CPGs-Mobile-Ads-Meet-Awareness-Goals/1009846#JZBAiJtY0GD6Z7Vs.99

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Monday, April 29th, 2013 news No Comments

Online Shoppers Love Video Ads More Than Any Other Type Of Ad

Source: http://www.businessinsider.com/online-shoppers-love-video-ads-2013-1

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How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.

chartIt’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.

But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.

According to a May 2012 survey by Google and Compete

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Monday, February 4th, 2013 digital No Comments

Pay TV Is Actually GAINING Subscriptions

Source: http://www.businessinsider.com/pay-tv-is-gaining-subscriptions-2012-3


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

One of the most popular refrains recently has been doom-saying over the “impending collapse of TV”—or something to that effect. The numbers, however, tell a different story. According to Bernstein Research, subscribers to Pay TV actually increased over the past three years—to the tune of 1.8 million in 2009, 168k in 2010, and 224k last year.

So where does the narrative of the “cord cutters” come from? It’s true that “cable” has been shedding subscribers over the past year. However, this does not include bundled internet, telephone, and television packages from AT&T and Verizon, which have more than made up the balance.

Call it what you want, but this is ultimately semantics. Consumers consider AT&T’s U-Verse and Verizon’s FiOS packages to be “cable”—Comcast and Time Warner offer similar bundled packages. When it comes down to it, there is no meaningful evidence to bolster the much-heralded “decline of TV.”

Click here to read out note on why cable TV is here to stay→

Pay TV Net Subscription Adds

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Monday, March 5th, 2012 news No Comments

Young Women Are The Most Valuable Mobile Ad Demographic

Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2


Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).

This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.

Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.

Mobile Ads eCPM By Audience Age And Gender

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Wednesday, February 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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