video content

Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps

source: http://www.marketingcharts.com/wp/online/online-video-ad-views-reach-new-heights-as-per-viewer-frequency-jumps-36857/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Aug-Online-Video-Ad-Views-Sept2013Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July, according to the latest data from comScore. Last year, video ad views totaled 9.5 billion in August, when comScore’s methodology changed, demonstrating just how many more online video ads Americans are now watching on a monthly basis. Interestingly, this year’s increases aren’t the result of far greater reach among Americans. Rather, viewers are each seeing a much larger number of ads.

comScore-Reach-Frequency-Online-Video-Ads-Jan-Aug-2013-Sep2013During the month, 55.6% of the US population was reached by online video ads, up only slightly from 55.4% the previous month. While reach has increased every month this year, the growth has been incremental, up from 50.5% in January.

Video ad frequency, though, has been growing more rapidly. In August, the average viewer saw 132 ads, besting the previous high of 121 set in June, and more than doubling January’s average of 58.

Google remained the top online video ad property in August, delivering roughly 3.2 billion ads. ADAP.TV moved back into the second spot (2.45 billion), ahead of BrightRoll (2.39 ! billion),! LIVERAIL (2.2 billion), and Specific Media (1.67 billion), as 8 properties delivered more than 1 billion impressions.

In terms of video content, Google Sites again had the highest number of unique viewers (167 million), followed by AOL (71.2 million), Facebook (62.2 million), NDN (50.7 million) and VEVO (49.4 million).

Overall, comScore’s data indicates that 87% of online Americans watched video content in August, with the total number of videos viewed dropping to 46.7 billion from 48.5 billion in July. The duration of the average content video was 5.2 minutes, with the average online video ad lasting 24 seconds.

The average online video viewer spent about 21.6 hours watching video content during the month. A comparison of TV and online video consumption can be found here.

Other Findings:

  • Among the top 10 video content properties, Google Sites generated the highest engagement, at an average of 522 minutes per viewer during the month. NDN was next at 92 minutes per viewer.
  • VEVO retained its top spot in the YouTube partner rankings with almost 48 million unique viewers, followed by FullScreen and Maker Studios.

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Monday, September 23rd, 2013 news No Comments

‘Netflix Effect’ Hits Nordic Countries

source: http://www.emarketer.com/Article/Netflix-Effect-Hits-Nordic-Countries/1010160

Internet users in the Nordic countries—Denmark, Finland, Norway and Sweden—are quickly developing a taste for online movie subscriptions and purchases. Across these four nations, visits to websites offering films and other video content for sale leapt 190% between June 2012 and June 2013, according to comScore Media Metrix.

In mid-2013, Denmark boasted the largest number of web users in the region going to retail movie sites—some 700,000, according to comScore, and nearly double the number a year earlier. But the smallest markets, Finland and Norway, demonstrated the most remarkable growth during the year, with traffic to such sites up 271% and 981%, respectively.

The arrival of Netflix seems to have given the market a major push. Its launch in October 2012 offered an estimated 10 million broadband homes in the region direct access to movies and TV shows from US, European and national broadcasters and film studios. Subscribers can also watch Netflix content on a range of other web-enabled devices, such as smart TVs, Blu-ray players, tablets and smartphones. By June 2013, Netflix reached 1.5 million internet users in the Nordics, comScore reported.

The “Netflix effect” is evident in Sweden, for example. Mediavision noted that 500,000 Swedish households had a subscription to a web TV or streaming service in March 2013, three times more than before Netflix entered the market. According to Mediavision, this rapid growth was “primarily driven by Netflix.” The “MMS Trend & Te! ma” report prepared by Mediamätning i Skandinavien estimated that 645,000 people in Sweden ages 9 to 99 had access to Netflix content in Q1 2013—making it the leading VOD service in the country.

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Monday, August 26th, 2013 news No Comments

drag2share: A Company Is Profiting Off Of Phantom YouTube Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/J2M0NMogXnE/a-company-is-profiting-off-of-phantom-youtube-ads-2013-8

youtube

Ad Scam Company Profits On YouTube Ads That Should Not Exist (Forbes)
Web security firm Spider.io found that an advertising company, Sambreel, baits YouTube users with a plug-in to download video content. The plug-ins then ultimately become new ad slots on various YouTube pages. The new slots trickle down to small ad exchanges and are ultimately bought up by small companies like dating sites or weight-loss companies, with Sambreel being the sole beneficiary of the zombie ad slots.


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Friday, August 16th, 2013 news No Comments

drag2share: Report: Verizon, Vodafone and BT gave UK government unlimited access to undersea network cables

source: http://www.engadget.com/2013/08/02/report-verizon-vodaphone-and-bt-gave-uk-government-access/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

PRISM isn’t just for US agencies — last month it was revealed that the UK’s Government Communication Headquarters (GCHQ) has been using the program to collect emails, photos and video content from an assortment of internet providers. Now, a German newspaper claims to know what companies collaborated with the security agency. According to The Gaurdian, Süddeutsche identified Verizon, Vodafone, Global Crossing, Level 3, BT, Interoute and Viatel as firms that participated in Tempora, a program that gave the GCHQ widespread access to the undersea fiber optic cables. The operation was all quite hush-hush, with documents referring to participating outfits by obscure code names: “Dacron” for Verizon, for instance, and “Little” for Level 3.

Par! liament has already dismissed the agency’s snooping as legal, but documents seen by The Guardian suggest that some telecoms may have illegally given the GCHQ access to other companies’ cables without permission.


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Saturday, August 3rd, 2013 news No Comments

Digital Video Ads Beat TV by a Wide Margin

source: http://www.emarketer.com/Article/Driving-Engagement-Digital-Video-Ads-Beat-TV-by-Wide-Margin/1009992

Targeting is a key advantage for digital video

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents planned to draw back spending on digital video ads.

In keeping with digital advertising’s frequent role as a direct-response vehicle, the study found that digital video ads beat out TV ads for achieving engagement goals: 58% of marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who said engagement was worse for digital video ads.

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Friday, June 28th, 2013 news No Comments

Learn Everything You Need to Know About Meat with Meat Master Pat LaFrieda’s Big App for Meat [Video]

Source: http://gizmodo.com/5866062/learn-everything-you-need-to-know-about-meat-from-meat-master-pat-lafriedas-big-app-for-meat

Pat LaFrieda, the master butcher and man behind the best burgers in the world, has created an iPad app that’s pretty much the definitive guide to all things meat. Aptly named Pat LaFrieda’s Big App for Meat, you’ll learn about all the cuts and dry aging and grinding techniques with awesome visuals and in-depth videos.

LaFrieda really knows his meat too, he supplies Shake Shack and Minetta Tavern with the most delicious burger patties known to man, so his advice is like canon in the meat world. The app, which is super slick, is deliciously visual, you’ve never seen meat like this before. Each cut of meat (and it details cuts from beef, pork, poultry, veal and lamb) comes with a real life gallery with amazing pictures, a little blurb on the cut, a location of where it can be found on the animal and a 360 degree view.

What’s also great about Pat LaFrieda’s Big App for Meat is how much video content there is. From teaching you Steaks 101 to learning about dry aging to discovering how to grind meat and sharpen knives, LaFrieda himself reveals his secrets. There’s even a fun meat quiz to test yourself on! If you love meat, and I totally expect you to, you’re going to learn everything you need to know. If you’re a vegetarian, I’m sorry. $7 [iTunes]


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Thursday, December 8th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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