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TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of Online Video

source: http://www.marketingcharts.com/wp/television/tv-cord-cutting-consideration-high-but-few-forgo-subscriptions-in-favor-of-online-video-36867/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Altman-Cable-TV-Subscription-Trends-Sept2013The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman Vilandrie & Company indicates that while 40% of subscribers aged under 35 have “seriously considered” dropping cable TV service, less than 5% of respondents overall watch online video regularly instead of subscribing to a service.

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As prior research has found, cost was the main reason for non-subscribers to have canceled their service, rather than a feeling that online video would provide a complete substitute. For those sticking to their cable TV services, the main reasons are the desire to watch live news (75%), new TV shows (66%) and live sports (59%), indicating again that while cost drives cord-cutting, content dulls the knife.

Although the survey found few cord-cutters, it did see a greater inclination towards “cord-shaving,” or cutting back on the amount of money spent on pay-TV. 26% of respondents professed to have cut back in this way, more than double the proportion from 2010. This tends to be the direction the media industry sees pay-TV taking: a recent survey of executives found them feeling that that over-the-top (OTT) video services such as Netflix are more likel! y to lead! to cord-shaving than cord-cutting behavior.

In all, 8 in 10 respondents to the Altman survey said they watch TV during normal broadcast time at least weekly, essentially unchanged from 81% in 2010. While traditional TV’s reach appears to have remained steady, other devices have become more popular for watching TV shows and movies. For example, 8 in 10 respondents under 35 claim to watch TV shows and movies online on a weekly basis. More than one-quarter of those under 45 watch on a tablet weekly, as do 1 in 5 35-44-year-olds on a smartphone.

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Monday, September 23rd, 2013 news No Comments

TV-Length Ads Becoming More Common in US Online Video

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/tv-length-ads-becoming-more-common-in-us-online-video-36614/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

FreeWheel-US-Online-Video-Ad-Views-by-Creative-Length-in-Q2-Sept2013Half of rights-managed US video ad views during Q2 were for 30-second spots, the historical standard ad length for broadcast TV, according to the latest quarterly report [download page] from FreeWheel. The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede. The researchers indicate that this signals a shift towards a linear TV-type viewing experience online. Notably, completion rates tended to remain consistent across 15- and 30-second spots during the quarter.

For digital pure-play networks, completion rates averaged 73% for 30-second pre-rolls (71% for 15-second spots), 94% for 30-second mid-rolls (versus 95%) and 61% for 30-second post-rolls (compared to 43% for 15-second spots). The figures were similar for linear + digital networks: 76% for 30-second pre-rolls (77% for 15-second pre-rolls); 91% for 30-second mid-rolls (versus 97%); and 63% for 30-second post-rolls (versus 61%).

FreeWheel has described the “Linear + Digital” model as generating the “majority of… revenue from linear TV services and also offering content on IP-based environment,” as well as being “focused on diverse mix of short, mid, and long-form content, with an emphasis on driving high ad loads.” The “Digital Pure-Play” model, by contrast, is characterized by its exclusive operation in IP-based environments, “either by aggregating third-party premium content and/or developing original premium content.” In this case, the “business models [a! re] focus! ed on video view growth through syndicated distribution of largely short-form content.”

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Thursday, September 12th, 2013 news No Comments

1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video

source: http://www.marketingcharts.com/wp/television/1-in-4-tv-viewers-uses-second-screen-to-simultaneously-watch-more-video-36346/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Ericsson-Popular-Second-Screen-Activities-Sept2013TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email, social networking, internet browsing): more video. According to a new study [pdf] from Ericsson ConsumerLab, 1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.

That wasn’t the most popular second-screen activity, of course, but it’s another indication of the growing influence of mobile devices on video viewing. Indeed, among a subset of countries, owners of the respective devices reported spending less time watching TV on a weekly basis, and more time using portable devices such as laptops, smartphones and tablets.

Ericsson’s list of identified activities being carried out on second-screens is by no means exhaustive, and tends to focus on more TV-related than unrelated activities. (Research has shown that most multi-screen behavior involved unrelated activities.) Nevertheless, it’s worth taking a look at the popularity of the various identified activities. The most common were: reading email while watching TV/video content (63%); using applications or browsing the internet to kill time (56%); using apps or browing the internet to find out more information (49%); and using social forums at the same time as watching TV/video content (40%). The study found fewer viewers competing with others watching th! e same sh! ow (14%) and interacting with the show through voting (13%).

While traditional TV is competing with online video sources, scheduled broadcast viewing remains popular. 83% of respondents from a subset of 9 markets (US, UK, Germany, Sweden, Spain, Taiwan, China, South Korea and Brazil) claim to watch scheduled broadcast TV more than weekly. That figure is up from 79% last year, and stable from 83% the year before.

By comparison, 63% of respondents from those markets are watching content on their own schedules, streaming on-demand and time-shifted TV and video content, including YouTube. The popularity of such content is gradually rising, from 62% last year and 61% in 2011.

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Tuesday, September 3rd, 2013 news No Comments

drag2share: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/PPKppgqiYWE/tablets-driving-explosion-mobile-video-2013-8

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Monday, August 19th, 2013 news No Comments

Digital Ad Agencies Sour on TV, Turn to Online Video

source: http://www.marketingcharts.com/wp/television/digital-ad-agencies-sour-on-tv-turn-to-online-video-35073/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RocketFuel-Digital-Agencies-TV-and-Online-Video-Perceptions-July2013Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this year, even as 60% recognize there are serious barriers to shifting money from TV to do so. Chief among those barriers? Building reach (58%) and prior budget commitments (56%).

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Monday, July 22nd, 2013 news No Comments

drag2share: CHART: How Tablets Are Driving A Huge Explosion In Mobile Video

source: http://feedproxy.google.com/~r/businessinsider/~3/bOF-z3NLTEg/tablets-driving-explosion-mobile-video-2013-7

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taki! ng shape , with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, July 17th, 2013 news No Comments

Mobile Now Accounts For More Than 10 Percent Of Online Video

Source: https://intelligence.businessinsider.com/welcome

Mobile continues to eat up an ever greater share of online video viewing.

According to Ooyala’s latest Global Video Index report, smartphones and tablets combined for a 10% share of time spent watching online video in March, doubling from 5% a year ago.

Tablets accounted for the greater share of online video viewing, at 6% of online video hours. This statistic is impressive considering that the installed base of smartphones substantially outnumbers that of tablets. Nearly as many smartphones were sold in the first quarter of this year, as tablets have been sold since the introduction of the iPad in 2010.

Long-form video continues to account for a substantial proportion of mobile video viewing. The percentage of time spent watching videos longer than 10 minutes was 53% and 52% on smartphones and tablets, respectively.

Publishers are eager to see mobile video take off, as it is one of the few bright spots in mobile monetization.

Click here to download chart and data in Excel.

Mobile's Share Of Online Video

 

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Wednesday, June 19th, 2013 news No Comments

How Tablets Are Driving A Huge Explosion In Mobile Video

Source: http://www.businessinsider.com/tablets-driving-explosion-mobile-video-2013-6

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

That’s reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a recent reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taking shape, with tablets — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Take look at this chart from our report:

bii_mobilevideo2013_tabletowners3 (1)

Here are some additional key points about tablet video habits:

 

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Tuesday, June 18th, 2013 digital No Comments

YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

Source: http://www.engadget.com/2012/12/17/youtube-capture-ios-app/

YouTube launches Capture iOS app for smartphone shooting straight to the web video

You might want to file this under the “why didn’t we have this in 2010” category, but Google just announced a new app that’ll let you fire off that smartphone camcorder and boot your videos straight to the YouTubes Curiously, the appropriately named YouTube Capture app is only available for iPhone and iPod touch at the moment — an Android version is set to launch “in the future” — and it should be hitting the App Store sometime today. You can shoot video directly from within the new tool, then add a caption, select to send links to Google+, Facebook or Twitter, and hit Share to upload it directly to YouTube. You can also select from private, unlisted or public sharing options, depending on your intended audience. That’s about it — a very straightforward addition to Google’s app portfolio. You can see it in action just past the break.

Continue reading YouTube launches Capture iOS app for smartphone shooting straight to the web (video)

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Source: YouTube, Goo gle Blog

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Monday, December 17th, 2012 news No Comments

IBM brings the fight to counterfeiters with nano-sized authentication methods (video)

Source: http://www.engadget.com/2012/12/04/ibm-brings-the-fight-to-counterfeiters-with-nano-sized-authentic/

IBM brings the fight to counterfeiters with nanosized authentication methods

As counterfeiters continue to up their game, technology’s quest for the ultimate method of proving authenticity goes on. We’ve seen ideas at the nano level before, but IBM thinks its latest research might be so difficult to reverse engineer, that it’s impossible for forgers to reproduce. IBM scientist Dr. Heiko Wolf explains that the basic principle involves using the surface tension of water to orient nanorods on a stamp, which can then be printed onto any surface. These nanorods are so small that gravity alone isn’t enough to place the particles into predetermined patterns, such as corporate logos. IBM’s researchers have also patented a related nano-patterning method that uses fluorescent spheres that can take the color red, blue or green. These then arrange themselves in a completely random order, which is mathematically so difficult to replicate it’s known as PUF (physically uncloanable function). Both methods can be applied to a broad selection of objects, making them ideal candidates for anti-counterfeit detection for everything from diamonds to passports — all that’s needed to verify authenticity is an optical microscope. Don’t get your Picasso out of the vault just yet though, as it’s estimated that it’ll be another five years or so before the technology will find its way to market.

Continue reading IBM brings the fight to counterfeiters with nano-sized authentication methods (video)

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Source: IBM Research

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Tuesday, December 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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