video views

Most Mobile Video Ad Views Take Place on an Apple Device

source: http://www.marketingcharts.com/wp/interactive/most-mobile-video-ad-views-take-place-on-an-apple-device-36649/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%).

Looking at the full spectrum of non-desktop video ad views (not limited to just mobile phones and tablets), Apple devices still control a majority 62% share, split between iPhones (28.6%), iPads (27.3%) and iPods (5.8%). Android phones (21.8%) and tablets (2.3%) comprise about one-quarter of non-desktop video ad views, with OTT devices (such as gaming consoles and Roku) picking up the remaining 13.2% share.

Interestingly, the study results suggest that screen size and viewing behavior correlate. That is, iPad and OTT devices tend to follow more of a TV-style viewing, with roughly 45% of ad views on these devices occurring during long-form content. The corresponding percentage for PC/Macs and mobile phones is about 20%.

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Sunday, September 15th, 2013 news No Comments

More Digital Video Views in China Go Mobile

source: http://www.emarketer.com/Article/More-Digital-Video-Views-China-Go-Mobile/1010166

The PC remains the dominant place where viewers in China watch digital video. But there is no question that mobile is quickly supplanting some of that activity. In September 2012, mobile accounted for only 4.5% of total time spent with digital video in China, according to research from iResearch Consulting Group. Just nine months later, in May 2013, that share had almost doubled to 8.8%.

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Tuesday, August 27th, 2013 news No Comments

drag2share: Facebook Is Riddled With Click Farms Where Workers Generate 1,000 Likes For $1

source: http://feedproxy.google.com/~r/businessinsider/~3/xJLbpbXoNgE/how-low-paid-workers-at-click-farms-create-appearance-of-online-popularity-2013-8

the guardianHow much do you like courgettes, the green vegetable Americans call zucchini? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.

There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. Workers punching the keys might be on a three-shift system, and be paid as little as $120 a year.

The ease with which a humble vegetable could win approval calls into question the basis on which many modern companies measure success online – through Facebook likes, YouTube video views and Twitter followers.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, August 2nd, 2013 news No Comments

Why Lady Gaga Just Lost 156 Million YouTube Views

Source: http://www.businessinsider.com/lady-gaga-loses-156-million-youtube-views-2013-1

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When YouTubeslashed views on its site back in December, celebrities paid the price.

Since then Lady Gaga is down 156 million views on YouTube.

Beyoncé and Chris Brown are also among a number of celebrities who lost views on their channels.

A month ago, the streaming site purged video views on both Universal and Sony channels by two billion.

The views weren’t fake, rather, Billboard confirmed that YouTube removed the views as part of a site clean up.

While around 1.5 million of the views were deleted through a de-spamming which accounts for videos on auto-play and pop-ups, most of the lost views came from videos that were no longer active on celebrity channels after they transitioned to a new home on VEVO.

Since YouTube and VEVO are partner sites the old YouTube videos were no longer being used by the artists on their site.

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Tuesday, January 29th, 2013 news No Comments

Only 40% Of Web Ads Use Adobe Flash (ADBE)

Source: http://www.businessinsider.com/chart-of-the-day-display-advertising-creative-by-format-2010-6

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When the iPad was first announced by Apple, ad people moaned that without Flash many websites would lose a valuable source of revenue.

Ian Schafer, CEO of marketing agency Deep Focus, wrote “ads are almost 100% rendered in Adobe‘s Flash.” Because Apple wouldn’t support Flash, it would be screwing web publishers.

Turns out that’s not exactly true. New data from comScore reveals that just 40% of ads on the web are based on Flash or Rich Media. Plain old images in the form of jpegs are just as popular. And those jpegs show up anywhere.

chart of the day, Display Advertising Creative by Format, may 2010

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Monday, July 5th, 2010 news No Comments

iPhone Owners Download Twice As Many Paid Apps As Android Owners (GOOG, AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-apps-iphone-ipod-android-2010-6

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Apple iPhone owners are downloading almost twice as many paid applications as Google Android users, according to data from Google‘s mobile ad company AdMob. AdMob included this chart in its monthly mobile stats report.

AdMob doesn’t provide any explanation for this phenomenon, so here are our guesses:

  • iTunes has a smooth purchasing/payment process. Google’s marketplace might not be as good.
  • iTunes does a good job of highlighting popular paid apps. Android isn’t as good at that.
  • There are probably more paid apps on a relative basis for iPhone than Android.
  • The iPhone is positioned as a premium phone. Verizon offers some Android phones for free, same with T-Mobile. If you get your phone for free, you might be less willing to spend for applications. (Or be the type of users who buys paid apps.)

chart of the day, apps on iPhone, iPod, Android, 2010

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Monday, July 5th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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