viewing time

No Spike in TV Tweets During Ads

source: http://www.marketingcharts.com/wp/television/no-spike-in-tv-tweets-during-ads-36798/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Diving a little further into specifics, the study finds that the share of airtime tweets sent during commercial time ranged from a low of 8% to a high of 43%, with those figures corresponding almost exactly with the share of airtime allocated to commercials (9% of airtime for the low end; 43% for the high end).

The same finding applied when sorting tweeting activity by genre. On the low end, 25% of tweets sent during sports programs were posted during commercials, and in turn, commercials accounted for 24% of airtime during those shows. On the high end, 35% of tweets sent during comedy shows were posted during commercials; commercials represented 35% of airtime.

Just because there’s no spike in tweeting during commercials doesn’t mean that viewers aren’t using their mobile devices, though: a recent study by Symphony Advanced Media found that participants spent one-third of TV ad viewing time looking at their mobile phone or tablet.

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Thursday, September 19th, 2013 news No Comments

drag2share: Smartphone Users Are Spending More Of Their Time On Longer Videos

source: http://feedproxy.google.com/~r/businessinsider/~3/BgGBjHARAMA/smartphone-users-watch-longer-videos-2013-9

Mobile accounted for 12% of all hours spent consuming online video in June, according to Ooyala’s latest Global Video Index report.

Mobile continues to carve out an ever greater share of online video-viewing as video consumption migrates to mobile devices. A year before, mobile’s share of online video-viewing hours was just 7%.

Click here to download charts and data in Excel.

BII Mobile Video Consumption

Smartphone audiences are spending a surprising amount of their video-viewing time on longer video sessions. Smartphone users spent 53% of their time on sessions lasting 10 minutes or longer, up from 44% in the fourth quarter of 2012. Further, they spent 38% of their time on sessions lasting at least 30 minutes.

Smartphone and tablet video-viewing behavior is converging. The breakdown of video session length on smartphones and tablets now looks much the same.

The increase in longer video sessions on smartphones might be tied to exploding growth in the adoption of large-screen smartphones a! nd the g reater availability of ultra-fast 4G networks, which dramatically improve on-the-go video playback quality.

BII Mobile Video Consumption


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Wednesday, September 18th, 2013 news No Comments

Digital Set to Surpass TV in Time Spent with US Media

source: http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096

Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.

The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.

The most significant growth area is on mobile. Adults will spend an average of 2 hours and 21 minutes per day on nonvoice mobile activities, including mobile internet usage on phones and tablets—longer than they will spend online on desktop and laptop computers, and nearly an hour more than they spent on mobile last year.

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Thursday, August 1st, 2013 news No Comments

Why Are TV Viewers Watching Ads? Not Because They’re Entertaining

source: http://www.marketingcharts.com/wp/television/why-are-tv-viewers-watching-ads-not-because-theyre-entertaining-35287/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AvidOvum-Why-Watching-TV-Ads-July2013In an age of growing DVR use (sometimes in order to skip commercials) and increasingly multi-tasking behavior (with mobile owners spending perhaps an estimated one-third of their ad viewing time looking at their devices), Avid and Ovum set out to ask TV audiences why they continue to watch TV ads. Based on an online survey [download page] of more than 3,000 consumers across the US, UK, Germany, and Brazil, the researchers found that viewer passivity appears to be a bigger factor than the ad creative itself.

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Friday, July 26th, 2013 news No Comments

conventional TV still rules, but online viewing is skyrocketing

Source: http://www.engadget.com/2012/01/07/nielsens-2011-media-usage-report–tv-netflix-android/

2011’s come and gone, but Nielsen’s media report on the year remains. The latest figures from the year that was have been published, and conventional television is still riding a wave of popularity. We’re told that 290 million Statesiders are still ogling at least one television, with around one in three American homes (35.9 million for the mathematicians) owning four or more of the things. Across the wire, some 211 million Americans are online, with a staggering 116 million aged 13 and up accessing the mobile web. Other figures include 253 million DVD players owned, 162 million game consoles, 129 million DVRs and 95 million satellite subscribers. There’s also some 111 million people watching timeshifted programming, and Netflix itself has four times the average viewing time per person, per month compared to the boob tube. Concerned about mobile? Android’s US market share (again, according to Nielsen) is pegged at 43 percent, while the iPhone has 28 percent and RIM’s BlackBerry OS claims 18 percent. Hit up the links below for more charts, numbers and things that your grandmother couldn’t possibly care less about.

Nielsen’s 2011 media usage report: conventional TV still rules, but online viewing is skyrocketing originally appeared on Engadget on Sat, 07 Jan 2012 22:46:00 EDT. Please see our terms for use of feeds.

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Sunday, January 8th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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