viral marketing

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 digital No Comments

    Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

    Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.

    2-million-google-results-bestbuy-samsung-hdtv

    google-blog-search-bestbuy-samsung

    google-trends-bestbuy-999-hdtv

    #jetblue #all-you-can-jet

    31 million search results and about 10 million blog posts in 7 hours

    jetblue-all-you-can-jet-search-results

    jetblue-all-you-can-jet-blog-results

    google-trends-jetblue-all-you-can-jet

    original @Jetblue tweet that started it all

    jetblue-tweet-all-you-can-jet

    Related:

    http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

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    Wednesday, August 12th, 2009 digital 2 Comments

    Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

    Buy Link at the bottom of the post

    best-buy-hdtv-receipt

    Click for product page: Samsung – 52″ Class / 1080p / 120Hz / LCD HDTV LN52A650 SKU: 8749287

    product-page-samsung-hdtv-pricing-mistake

    Order is still good as of 12:23 pm EST August 12, 2009.

    bestbuy-order-details-still-good

    BestBuy knows digital and social media. CMO Barry Judge tells it like it is.

    Related:

    http://blogs.moneycentral.msn.com/smartspending/archive/2009/08/12/customers-irate-about-10-hdtv-ad.aspx

    http://abcnews.go.com/Business/story?id=8311580&page=1

    http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html

    http://adage.com/article?article_id=138469

    http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html

    http://blogs.zdnet.com/gadgetreviews/?p=6697

    http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html

    http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake

    http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

    http://www.kktv.com/home/headlines/53067682.html

    http://www.wftv.com/countybycounty/20371068/detail.html

    http://www.shoppingblog.com/blog/8120912

    http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/

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    Wednesday, August 12th, 2009 digital 2 Comments

    so, you think you’re viral? here’s how to find out…

    1. post your “viral” video, banner ad, etc.
    2. tweet about it
    3. see if any one of your followers re-tweets it
    4. check twitt(url)y to see “twitter intensity” around you asset

    this is a quick way to tell if what you think is viral is viral. If even your own circle of followers don’t retweet it, it probably isn’t viral.  What you think is cool may actually not be that cool.  And sticking it on YouTube and supporting it with a lot of paid media, doesn’t make it viral!

    Agree with me?  Or tell me I’m stupid @acfou

    using twitter intensity to determine if something is viral (or not).

    twitturly2

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    Friday, March 20th, 2009 analytics, digital, marketing No Comments

    viral marketing done wrong – Burger King launches beef-scented body spray

    Burger King launches beef-scented body spray

    Looking to beef up your mojo this holiday season?

    Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”

    The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

    Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

    The marketing ploy is the latest in a string of viral ad campaigns by the company.

    Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story

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    Friday, February 27th, 2009 digital No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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