viral marketing
Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009) The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2 How to manufacture a viral video sensation and make viral profits – Post 2 of 2 Facebook advertising metrics and benchmarks Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet The Perfect Babe – Megan Fox (pics) JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily) social media benchmarks What is Web 3.0? Characteristics of Web 3.0 crispin porter bogusky’s beta site Tags: 21a , advertising , All , August , Babe , benchmarks , bestbuy , beta , Bogusky , Can , can jet , Characteristics , Crispin , crispin porter bogusky , day , eastern time , effect , Facebook , HDTV , inch , Jet , jetblue , jkweddingdance , MANUFACTURED , marketing , marketing programs , megan fox , megan fox pics , metrics , Pass , Perfect , porter , post , profits , purchase , purchase receipt , receipt , SAME , Samsung , sensation , site , time , video , viral marketing , viral video , Web , You
Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.
#jetblue #all-you-can-jet 31 million search results and about 10 million blog posts in 7 hours
original @Jetblue tweet that started it all
Related:
http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/
Tags: 10 million , 31 million , All-You-Can-Jet , bestbuy , blog , can jet , cost , google , HDTV , jetblue , marketing , marketing program , media channels , mistake , Perfectly , peril , pricing , program , Related , Samsung , search , tweet , viral marketing , ZERO
Buy Link at the bottom of the post
Order is still good as of 12:23 pm EST August 12, 2009.
BestBuy knows digital and social media. CMO Barry Judge tells it like it is.
Related:
http://blogs.moneycentral.msn.com/smartspending/archive/2009/08/12/customers-irate-about-10-hdtv-ad.aspx
http://abcnews.go.com/Business/story?id=8311580&page=1
http://www.washingtonpost.com/wp-dyn/content/article/2009/08/12/AR2009081202660.html
http://adage.com/article?article_id=138469
http://www.nbcwashington.com/around-town/shopping/Best-Buy-Bummer-999-HDTVs-an-Error-53043522.html
http://blogs.zdnet.com/gadgetreviews/?p=6697
http://www.cnn.com/2009/US/08/13/bestbuy.mistake/index.html
http://www.myfoxdc.com/dpp/news/081209_best_buy_offers_999_hdtv_by_mistake
http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/
http://www.kktv.com/home/headlines/53067682.html
http://www.wftv.com/countybycounty/20371068/detail.html
http://www.shoppingblog.com/blog/8120912
http://www.cepro.com/article/best_buy_accidentally_lists_1700_hdtv_for_10/
Tags: $10 52' tv best buy , $10 hdtv , $10 price mistake bestbuy , $10 samsung , $9.99 52' tv best buy , $9.99 Samsung LCD , 10 dollar HDTV , 10 dollar HDTV best buy , 10 samsung hdtv , 52 inch lcd tv $9.99 , 52 inch samsung for $9.99 , 52" $9.99 , 52' samsung for $9 99 , 9.99 hdtv , 9.99 samsung , 9.99 samsung hdtv , adage , amp , article article , article id , August , Barry Judge , best buy , Best Buy $9.99 samsung 52" , BEST BUY $9.99 SAMSUNG TV , best buy 52 inch , best buy 52 inch samsung , best buy 52 inch tv 9 , best buy 52 inch tv sale , best buy 52 samsung , best buy 52" tv $9.99 , best buy august 12 2009 , best buy hdtv , best buy hdtv mistake , best buy mistake samsung hdtv , best buy pricing mistake , best buy Samsung - 52 $9.99 , best buy samsung 52 inch , best buy samsung 52" , best buy samsung hdtv , bestbut samsung hdtv $9.99 , bestbuy , Bestbuy 52" $9.99 , bestbuy hdtv , bestbuy hdtv pricing mistake , bestbuy pricing mistake , bestbuy samsung , blog , blogs , bottom , business story , can jet , cheap samsung digital camera , cheap samsung hd ready tv , cheap samsung hdtv , cheap samsung lcd hdtv , cheap samsung television , Class , CMO , CNN , cost , dpp , EST , google , HDTV , hdtv 9.99 , HDtv Best Buy , hdtv for $9.99 best buy , hdtvs , headlines , LCD , lcd hdtv , lg hdtv 9.99 , link , LN52A650 , LN52A650 SKU: 8749287 , marketing , marketing program , media channels , mistake , order , page , panasonic hdtv 9.99 , Perfectly , peril , post , Product , product page , program , Related , Samsung , samsung $9.99 , Samsung - 52" Class , samsung 52 , samsung 52 $9.99 , samsung 52 best buy , samsung 52 inch best buy , samsung 52 inch lcd on sale for $9.99 , samsung 52 inch lcd tv , Samsung 8749287 , samsung best buy , samsung bestbuy , samsung dtv 9.99 , samsung hdtv , samsung hdtv $9.99 , samsung hdtv 12.99 , samsung hdtv 14.99 , samsung hdtv 19.99 , samsung hdtv 6.99 , Samsung HDTV 8749287 , samsung hdtv 9.9 , samsung hdtv 99.9 , samsung hdtv 999 , samsung hdtv price mistake , samsung hgtv 9.99 , samsung ln52a650 , samsung LN52A650X , search , sharp hdtv 9.99 , shopping , SKU , SKU: 8749287 , sony hdtv 9.99 , story id , Updated , viral marketing , viral program , ZERO
1. post your “viral” video, banner ad, etc.twitt(url)y to see “twitter intensity ” around you asset
this is a quick way to tell if what you think is viral is viral. If even your own circle of followers don’t retweet it, it probably isn’t viral. What you think is cool may actually not be that cool. And sticking it on YouTube and supporting it with a lot of paid media, doesn’t make it viral!
Agree with me? Or tell me I’m stupid @acfou
using twitter intensity to determine if something is viral (or not).
Tags: acfou , Agree , asset , banner , check , circle , followers , intensity , lot , post , retweet , something , tweet , twitt , twitt(url)y , twitter , twitter intensity , URL , video , video banner , viral marketing , viral video , virality , way , word of mouth marketing , YouTube
From the Associated Press
12:28 AM EST, December 19, 2008
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story
Tags: ad campaigns , animal , animal fur , Associated , body , body spray , Burger , burger king , character , company , company source , Corp , December , EST , fireside , Flame , fragrance , fur , hint , holiday , holiday season , home , King , limited time , marketing , meat , mojo , new men , New York City , NYC , online , photo , ploy , Press , Product , retailer , Ricky , sale , scent , season , seduction , site , spray , string , thing , time , viral marketing , Web , Whopper , whopper virgins
