viral video

These Are The Most Popular Ads Of 2014 (So Far)

Source: http://www.businessinsider.com/these-are-the-most-popular-ads-of-2014-so-far-2014-7

The viral video tracking firm Unruly has released its list of the most-shared ads of 2014, and the world’s love affair with soccer is readily apparent.

A staggering five of the top 10 ads were centered around this year’s World Cup, dwarfing the Super Bowl, which only placed one ad on the list.

Topping the chart was the music video for Shakira’s World Cup anthem “La La La,” which was sponsored by the yogurt brand Activia in coordination with the UN’s anti-hunger group, the World Food Programme.

Here’s the full list:

1. Activia: Shakira – La La La (Brazil 2014) ft. Carlinhos Brown – 4,546,532 shares

2. 20th Century Fox: Devil’s Due – Devil Baby Attack – 2,118,634 shares

3. Budweiser’s Super Bowl commercial: Puppy Love – 1,940,181 shares

4. Cardstore: World’s Toughest Job – 1,838,468 shares

5. Wren: First Kiss – 1,511,985 shares

6. Nike Football: Winner Stays – 1,239,961 shares

7. Thai Life Insurance: Unsung Hero – 1,120,255 shares

8. Castrol: Castrol Footkhana – 1,014,759 shares

9. Nike Football: ! The Last Game – 927,633 shares

10. Save the Children: Most Shocking Second a Day Video – 910,559 shares

SEE ALSO: That Beautiful Video Of Strangers Kissing Is Actually … A Clothing Ad

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Thursday, July 10th, 2014 news No Comments

Google, Facebook battle ad fraud

Both Google and Facebook are taking ad fraud more seriously as the problems it creates continue to permeate online advertising. In a move to eliminate ad fraud and botnets, Google bought the small London anti-malware startup Spider.io, which is credited with busting Chameleon, a botnet that cost the industry a reported $6 million each month by generating fake impressions. Google will start by implementing Spider.io’s tools into video and display ads to gauge more accurate metrics. “Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results,” Google VP Digital Advertising Neal Mohan told Wired. “Also, by including Spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.” Between the Spider.io team’s findings and continued efforts by the IAB’s Traffic of Good Intent Task Force, Mohan said he hopes to get ahead of the issue.

Meanwhile, Facebook is under scrutiny, thanks to a recent viral video by science blogger Derek Muller called “Facebook Fraud,” which highlights the problem of fake (paid) likes and questions the value of Facebook advertising. Are “click farms” invading Facebook’s ad system, and do they benefit the social giant? Facebook leaders are on the defensive. “Fake likes don’t help us,” a Facebook spokesperson told Mashable. “For the last two years, we have focused on proving that our ads drive business results, and we have even updated our ads to focus more on driving business objectives,” a Facebook spokesperson told Mashable. Because fake likes are rampant, many marketers have given up on collecting likes and focused on engagement on Facebook. “We gave up on [likes] ages ago,” marketing exec Jeff Selig told Mashable. “If you take likes out of the equation and you are actually selling something, I think you’re better off. I think the days of the popularity contest are over.” Now that publishers and tech companies are more focused on fighting fraud, it’s time for advertisers to get in the fray as well. “In the end, if the problem is to be solved, one key party must get deeply involved: clients,” wrote Digiday’s Jack Marshall. “It’s their ad dollars being wasted, after all, so it’s up to them to ask the right questions of their partners.”

 

UPDATE:  Legal Precedents Against Spam and Scrapers

Linkedin vs bot scraper
Facebook has won “$2 billion” from suing spammers

 

Microsoft Shuts Down Large Botnets with the FBI

https://www.google.com/#newwindow=1&safe=off&q=microsoft+botnet+takedown

 

Distil Goes to Capitol Hill For Botnets  Senate Hearing on Botnets

 “On July 15, 2014, Distil Networks attended the Senate hearing “Taking Down Botnets: Public and Private Efforts to Disrupt and Dismantle Cybercriminal Networks” in Washington, D.C., headed bySenator Whitehouse (D-RI) and ranking member Senator Graham (R-SC). This hearing was hosted to provide testimony to the Subcommittee on Crime and Terrorism, which has recently been ramping up efforts to draw attention to both the economic and security threats that bots andbotnets pose to the United States and the global community. Testimony was offered by Leslie Caldwell, Assistant Attorney General for the DOJ’s Criminal Division; Joseph Demarest, Jr., Assistant Director to the Cyber Division of the FBI, and several private sector representatives, including Richard Boscovich, Assistant General Counsel for the Digital Crimes Unit of Microsoft; Cheri McGuire, VP of Global Government Affairs & Cybersecurity Policy at Symantec; Craig Spiezle, Executive Director of the Online Trust Alliance; and Dr. Paul Vixie, CEO of Farsight Security.”

 

 

 

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Monday, March 10th, 2014 news No Comments

Viral videos that worked and ones that didn’t

1. Viral videos that worked – videos that made users aware of a product or drove interest in the product

Evian rollerbabies – http://www.youtube.com/watch?v=XQcVllWpwGs

Smirnoff Tea Partay – white guys rapping – http://www.youtube.com/watch?v=PTU2He2BIc0

Blendtec – will it blend? – http://www.youtube.com/watch?v=oRr7N7A4Wc0

Durex – Get it On – http://www.youtube.com/watch?v=t5sTBrs4fhQ

2. Viral videos that didn’t work — videos were remembered for the video itself and not for the product it was meant to market.

Megawooosh

LED Sheep Art

Synchronized Dance in Train Station

Kids Moving Eyebrows to Music

Numa Numa Guy

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Friday, March 26th, 2010 viral videos 1 Comment

Popular Posts – Week Ending March 19, 2010.

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Facebook advertising metrics and benchmarks

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social media benchmarks

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

1024-bit RSA encryption cracked by carefully starving CPU of electricity

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

What can search volume tell you?

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Tuesday, March 23rd, 2010 digital No Comments

Evian baby viral video has much higher ROI than Etrade baby superbowl ad

The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.

etrade-baby-vs-evian-baby

Etrade Baby Ad

Evian Baby Viral Video

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Wednesday, February 24th, 2010 analytics, Branding No Comments

Popular Posts Week Ending September 26, 2009.

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Wednesday, September 30th, 2009 digital No Comments

Like I said… viral videos can be made

Take a home video like this one (posted January 24, 2007) – 1.1 million views

make it more extreme like this (posted August 03, 2009) – 2.7 million views

Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Here are a few more funny videos for your entertainment.



and an external link

http://gizmodo.com/gadgets/scary-rides/precocious-kids-mess-with-tracks-of-an-oncoming-train-327400.php

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Wednesday, August 26th, 2009 digital 1 Comment

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
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  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 digital No Comments

    Top Posts – Week Ending August 7, 2009.

  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
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  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • The Perfect Babe – Megan Fox (pics)
  • crispin porter bogusky’s beta site
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  • social media benchmarks
  • Twitter Marketing; Twitter Advertising; Twitter Customer Service
  • Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture
  • Brand Gravity attracts new customers and keeps current ones in orbit
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    Monday, August 10th, 2009 digital No Comments

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    The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

    539 Views

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    63 Views

    Enthusiast digital cameras – super high-speed, high dynamic range, foveon direct capture

    33 Views

    Brand Gravity attracts new customers and keeps current ones in orbit

    33 Views

    The Perfect Babe – Megan Fox (pics)

    32 Views

    How to manufacture a viral video sensation and make viral profits – Post 2 of 2

    27 Views

    viral videos that worked – drove sales

    24 Views

    What is Web 3.0? Characteristics of Web 3.0

    19 Views

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    Monday, August 3rd, 2009 digital No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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