visibility

drag2share: Google+ Is The Fourth Most-Used Smartphone App

source: http://feedproxy.google.com/~r/businessinsider/~3/pqjz4ZfvAOs/google-smartphone-app-popularity-2013-9

Google+ Is The Fourth Most-Used Smartphone App (GlobalWebIndex)
It’s no surprise that Google Maps is the most popular mobile app, used by 54% of the global smartphone population last month, according to a recent survey by GlobalWebIndex. However, the mobile apps for YouTube and Google+ were used by 35% and 30% of smartphone users respectively, which means that Google owns three of the four most widely used apps on smartphones.

Advertisers want visibility across platforms and across verticals. No company does that better than Google — which has the top location and video apps, and the second most popular social media app.

BII The app World small


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Thursday, September 5th, 2013 news No Comments

drag2share: CHART: How Many Friends See Your Facebook Posts? The Debate’s Over, It’s 35%

source: http://feedproxy.google.com/~r/businessinsider/~3/6ZWEaMIrFiE/35-percent-of-friends-see-your-facebook-posts-2013-8

BII facebook friends reach

In our view, these are the most important takeaways from the study, published in April:

  1. The actual audiences for user posts on Facebook are larger than anyone might assume them to be.
  2. A post’s visibility is positively correlated with comments and likes on the post.
  3. A small core of followers seem to be responsible for the lion’s share of activity around user posts: 95% of the users in the one month study had less than 40 friends who liked their posts and 18 who commented.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, August 9th, 2013 news No Comments

Google Images gets redesigned, focuses on speed and metadata

Source: http://www.engadget.com/2013/01/23/google-images-search-redesign/

Google Images gets redesigned, focuses on speed and metadata

Page and Co. have just unveiled a new look for Google Images that places a premium on metadata visibility, speed and slick looks. After gathering feedback from both users and webmasters, Google redesigned its image search to feature relevant information right next to images and speed load times by no longer loading source pages behind selected graphics. Mountain View also designed the new layout with keyboard surfing in mind, to boot. The new UI isn’t available across the board quite yet, but the search titan says folks will start to see the refreshed UI in the next few days.

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Source: Google Web Master Central

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Wednesday, January 23rd, 2013 news No Comments

‘We’ve made the princely sum of £52’

Source: http://www.engadget.com/2012/12/07/gaming-company-derides-microsoft-rt-marketplace-/

Gaming company derides Microsoft Store 'We've made the princely sum of 52'

UK gaming outfit Rubicon has castigated Microsoft after claiming a Windows RT port of its Great Big War Game made a meager £52 ($83) in its first week in the store. The company was particularly incensed at Redmond’s lack of promotional features to help the title’s visibility, claiming that “if you’re familiar with (its) new store, this means our app is forever consigned to the garbage bin.” The company added that the iOS, Android “and even RIM” stores have promoted the app, which it said was widely lauded, and felt that after investing £10,000 on the port, “we got spat on” by the software giant. The developer punctuated its blog statement by saying it won’t work with Microsoft again, and “that store is going to look mighty bleak for a long time to come” if it doesn’t change its policy. No doubt there’s some sour grapes getting squeezed here, but it’s fair to say that RT is much in need of some sweeter news.

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Via: Games Industry

Source: Rubicon Blog

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Friday, December 7th, 2012 news No Comments

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9IJFaADoLr0/apple-the-iphone-company

Apple watchers can now see how truly huge the company’s iPhone business has become, thanks to a new accounting method the company started using this past quarter.

In less than three years, the iPhone has grown to become Apple’s biggest business—up from zero.

Specifically, during Apple’s December quarter, the company reported $5.6 billion of iPhone-related revenue, up 90% year-over-year. That edged out the Mac business ($4.5 billion) and iPod business ($3.4 billion) for the second quarter in a row and the third time ever. It was the first time the iPhone has beat the Mac and iPod businesses by more than $1 billion each.

And this despite Apple missing Wall Street’s expectations for iPhone sales, thanks to increased competition from Google Android and other smartphones.

Why the new visibility? During the quarter, Apple started taking advantage of new accounting rules that lets it report the vast majority of revenue from iPhones and Apple TV devices immediately. Previously, it had to spread the revenue over 24 months to account for free software updates it would offer those customers.

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Tuesday, January 26th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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