visit

Online Doctor’s Sick Visits Could Be Coming To A Computer Near You

Source: http://www.businessinsider.com/online-doctors-sick-visits-2012-11

doctor

Could we be seeing the end of routine doctor visits?

Scientific American reports that researchers are testing a new system for electronic doctor visits that could potentially eliminate the need for patients to see a doctor for routine illnesses.

Patients would simply enter their symptoms and health record into an online system, and doctors would use this information to send a diagnosis and, when necessary, a prescription.

Early reports suggest that such diagnoses were just as accurate as those given in person, although there are still some kinks that need to be ironed out:

Researchers analyzed some 5,000 doctor visits for sinus infections and 3,000 visits for urinary tract infection. Less than 10 percent of all visits were electronic. One possible e-visit drawback: doctors were more likely to prescribe antibiotics after an e-visit than a face-to-face.

But patients with an e-visit had just about the same rate of follow up as those who had an office visit. Which suggests that there was not a higher rate of misdiagnosis or treatment failure online. E-visits were also cheaper.

Detractors will note that this program only applies to relatively routine illnesses, but even so, this is nothing to sneeze at.

One of the primary goals of Obamacare was to cut down on the use of expensive emergency room visits for routine medical care, which was clogging up emergency rooms and leading to millions of dollars in unpaid medical bills. This looks like a much cheaper and simpler way to accomplish the same thing.

Naturally, we’ll need to see more studies before these programs can be rolled out on a national scale, but this looks like a good place to start toward improving the ! efficien cy of the health care system. Massive, top-down reforms like Obamacare get most of the attention, but it is smaller innovations like these will do the most to shape the healthcare of the future.

It also seems clear that letting consumers benefit from cheaper prices is a way to push the health care system as a whole toward less costly methods. E-visits for routine problems (and ultimately, perhaps, e-visits to nurses rather than to physicians) can offer better, faster, more convenient service at a lower price. Moving in directions like this is the kind of health care reform we desperately need.

Please follow Science on Twitter and Facebook.

Join the conversation about this story »

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Thursday, November 29th, 2012 news No Comments

Small Businesses Are Backing Away From Groupon This Holiday Season

Source: http://www.businessinsider.com/small-shops-skip-groupon-for-holidays-2012-11

small business

This holiday season, small retailers are leaving Groupon off their lists as far as sales strategy goes.

This shopping season is the biggest one of the year, and small businesses often rely on sales made during this period to bring them into the black as the year comes to a close.

A sales strategy that didn’t work during the rest of the year is out of the question for the holidays, says Pamela Springer, CEO of online small business network Manta.

This doesn’t bode well for Groupon and other daily deals sites. Only 3percent of retailers got repeat customers out of daily deals promotions, according to a survey Manta released Oct. 30.

“They’re doubling down on things that work, and leaving things that are less proven or they’ve had experience with and didn’t work off to the side,” says Springer.

If businesses aren’t getting repeat customers out of Groupon deals, they’re losing money, says Anthony Bruce, CEO of retail data analyzer Applied Predictive Technology. Groupon often charges businesses as much as half the revenue of a deal sale, which is usually a drastic discount already.

“If there are future purchases that occur because of a Groupon, that’s great,” says Bruce. “If it’s an incremental visit I wouldn’t have gotten anyway, it’s bad. If it’s a visit I would have gotten anyway but did it with a Groupon, that’s terrible.”

Jennifer Untermeyer says she won’t use Groupon this holiday season, because she lost money on the five daily deals she ran last year for her business, TravelKiddy, an online store that sells toys and games to keep kids busy during road trips or plane rides. She ran her first $10 deal for $20 of merchandise on Eversave last November, trying to snag holiday travelers, and ran four more similar deals on niche mom-! themed d eals sites, hoping to score new customers.

It didn’t work.

“We can tell how many people we’ve had repeat, and it’s eight or nine out of 3,000 deals,” she says. “We ended up in an overall loss, even factoring in the marketing benefits.”

Sales chief Kal Raman says Groupon helps businesses retain customers through its reward program, which is sort of like a frequent-flier program for customers. The program helps businesses track purchases a Groupon customer has made, and after a certain level of spending is reached, Groupon automatically sends the customer a free deal.

“We effectively become their loyalty-management company,” says Raman, who sees Groupon as a great way for retailers to sell inventory they’d otherwise be sitting on. “As a small-business owner, you can aim high, and we can hedge that risk.”

Will Ander, senior partner of retail strategy firm McMillan Doolittle, says liquidation is the only good thing Groupon does for small retailers. “It’s more effective than giving it to the Salvation Army.”

Please follow Retail on Twitter and Facebook.

Join the conversation about this story »

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Thursday, November 29th, 2012 news No Comments

Groupon settling into new steady state – lower users but more usage per user

Groupon Unique Visitors February 2012 – 14.5 million
Inline image 1
Groupon Pageviews February 2012 – 124.6 million
Inline image 2
Groupon Visits per Person – 2.4 per month
Inline image 4
 
Groupon Pages per Visit – 3.6 per month
Inline image 3

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Wednesday, April 4th, 2012 news No Comments

Google AdChoices – 8 ads per page? Do Advertisers Know About This?

I am sure you are looking at the AdChoices example, right?
Who thinks this is just as evil as Facebook putting 7 display ads on the same page.
http://go-digital.net/blog/2010/11/not-1-not-2-not-3-but-4-display-ads-per-pageview-shame-on-you-facebook/

Inline image 1

What are AdChoices?

Ad Choices
The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

Where can I learn more about how Google protects privacy?

  • To learn more about how we collect and use information at Google, please visit our Privacy Center

What choices do I have about advertising from Google?

  • Google lets you edit the categories associated with your browser, or opt out of personalized advertising, through Google’s Ads Preferences Manager.
  • Google may use your Google account information, such as items you +1 on Google properties and across the web, to personalize content and ads on non-Google websites. If you’d like to control how you see +1 recommendations from people you know, and how your +1 recommendations are shown to others, please visit the +1 button account setting page.

Learn More!

  • Learn more about online advertising from the Network Advertising Initiative.
  • Find more on browser controls and plug-in tools to help set and maintain your privacy choices.

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Wednesday, March 21st, 2012 display advertising No Comments

On your mark, get set, GOMC!

Source: http://googleblog.blogspot.com/2011/12/on-your-mark-get-set-gomc.html

Professor registration for the 2012 Google Online Marketing Challenge (GOMC) is now open.
GOMC is a global online marketing competition open to professors and their students in any higher education institution. Professors sign up for the contest and then serve as guides and mentors to their student participants throughout the competition. Over the course of three weeks, student teams are tasked with developing and running a successful online advertising campaign for real businesses or nonprofit organizations using Google AdWords. In the process, they sharpen their advertising, consulting and data analysis skills. (Note: student registration will open on January 31, 2012 and students can only enter if their professors have signed up already and must sign up under their own professors).

After running their online advertising campaign for three weeks, students summarize their experiences in campaign reports, which they submit online. Based on the performance of the campaigns and the quality of the reports, Googlers on the GOMC team and a panel of independent academics select the winning teams.

The global winners and their professor will receive a trip to Google headquarters in Mountain View, Calif. The regional winners (and their professor) will win a trip to local Google offices, and the social impact award winners will be able to make donations to nonprofit organizations that were part of the GOMC competition.

Last year’s challenge had 50,000 participants representing 100 countries, and this year we expect even more. For more information, visit www.google.com/onlinechallenge. Professors, here is a chance to help your students sharpen their marketing skills and make a global impact!

Posted by AJ Pascua, GOMC Team


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Wednesday, December 28th, 2011 news No Comments

A Look at Smartphone Search

Source: http://blog.compete.com/2011/10/21/picking-blackberries-online-a-look-at-smartphone-search/

Lasse Kristensen/Shutterstock

I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.

Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.

Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:

Sites referred to by smartphone from 07/19/2011 – 10/17/2011 Industry Category Volume Paid Share Natural Share Avg. Site Referrals
11 wikipedia.org Dictionary/Thesaurus/Encyclopedia 1.46% 0.00% 100.00% 198,529,152
12 facebook.com Personal Networking 1.44% 0.00% 100.00% 525,556,662
13 toptenreviews.com Mass Merchant and Department Store 1.37% 0.00% 100.00% 873,586
14 blackberry.com OEMs 1.32% 28.75% 71.25% 889,982
15 youtube.com Videos 1.13% 245,958,844
16 wirefly.com Wireless Agent 1.12% 100.00% 0.00% 679,820
17 walmart.com Mass Merchant and Department Store 1.09% 16,755,011
18 zdnet.com Technology 1.08% 0.00% 100.00% 573,968
19 samsung.com OEMs 1.08% 1,247,624
20 apple.com Electronics 0.88% 100.00% 0.00% 11,020,105

Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.

Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.

With such a large number of people searching for smartphones, the competition is as fierce as ever.

Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.

Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.

Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?

While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Friday, October 28th, 2011 news No Comments

Digital Footprint Score ™

UPDATED:  March 5, 2013

luxury hotels Digital Footprint Score March 2013

 

Digital Footprint Score 13.3  (2013, March)

Site: 1) visits per person, 2) pages per visit, 3) Hubspot Marketing Grade

Search: 1) domains linking in, 2) keywords driving traffic, 3) # pages cached

Social: 1) Klout Score, 2) Kred Score, 3) bitly clicks

 

UPDATED:  April 5, 2012

Digital Footprint Score - 2012 April Luxury Hotels

UPDATED: March 16, 2012

The version of the score below is 12.3 (which means year 2012, month 3).

Digital Footprint Score 12.3

 

Site

– Hubspot overall marketing grade, indexed against others in the industry/sector
– pages per visit
– visits per unique user

 

Search

– keywords driving traffic
– sites referring traffic (inbound links)
– # of pages cached by Google

 

Social

– Kred Influence score, indexed against others in the industry/sector
– Kred Outreach score, indexed against others in the industry/sector
– Facebok Fans

 

Mobile

– unique mobile content or mobile version

 

 

 

UPDATED:  April 5, 2011.

The Digital Footprint Score(tm) is a metric that will be published quarterly by the Digital Strategy Institute.

The parameters that go into it are the following – under 4 vectors, 1) site, 2) search, 3) social, and 4) mobile.

The version of the score below is 11.4 (which means year 2011, month 4).

Digital Footprint Score 11.5

Site
– pages per visit
– visits per unique user
Search
– keywords driving traffic
– sites referring traffic (inbound links)

– # of pages cached by Google

Social
– twitter followers
– unique retweeters
– unique mentions of handle

Mobile
– unique mobile content
– mobile app?  (1/0)

Meaningful comparisons are made among brands in the same industry/category, using the raw DFS score. the indexed DFS score can also give directional indication across industries (e.g. which industries as a whole are better in digital than others).

The parameters that go into the score were chosen mainly on the following criteria — that they are easy to obtain, easy to understand, AND straightforward to impact. For example if you have a low pages per visit parameter, then you impact that by adding more content pages to your site.

UPDATE:  March 25, 2011.

Digital Footprint Score 11.4

Site
– pages per visit
– visits per unique user

Search

– sites referring traffic (inbound links)
– keywords driving traffic

Social
– twitter followers
– unique retweeters

Mobile
– excluded in this version

DFS Score for fashion (highest)

Digital Footprint Score 11.4 - Fashion (Highest)

digital footprint score (lowest) fashion

DFS Score for Fashion Brands (lowest scores)


Original Post

The Digital Footprint Score(tm) is a new multi-metric index that helps brand marketers assess their digital marketing activities and compare it in apples-to-apples fashion to other brands in similar categories.

It takes parameters from the following 4 key areas: 1) site, 2) search, 3) social, and 4) mobile. It can be used to inform digital strategy and digital marketing tactics — those tactics will impact these parameters and improve the brand’s digital footprint score.

It is deliberately focused on measurable actions created by users NOT the size of the audience to which the ad was delivered, as in the case of the following 2 old metrics.

Source: http://en.wikipedia.org/wiki/Gross_Rating_Point

Gross Rating Point (GRP) is a term used in advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is the product of the percentage of the target audience reached by an advertisement, times the frequency they see it in a given campaign. For example, a TV advertisement that is aired 5 times reaching 50% of the target audience, it would have 250 (GRP = 5 x 50% –) i.e., GRPs = frequency x % reach. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You can also calculate GRP by dividing your gross Impressions by the population base and multiplying the answer by 100. GRPs are also used by broadcasters to sell their advertising space to potential customers.

A related metric is TRP, or Target Rating Point, a measure of the purchased targeted rating points representing an estimate of the component of the targeted audience being reached by an advertisement.

DFS score (digital footprint score)

Digital Footprint Score Trademark

See also – online reputation management

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Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook-pageviews

facebook-average-stay

facebook-pages-per-visit

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Friday, October 30th, 2009 digital No Comments

JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)

http://bit.ly/13sF7E

Enjoy unlimited travel with our All-You-Can-Jet Pass! For just $599* you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009. Use your All-You-Can-Jet Pass for business, for pleasure, to visit your favorite cities or to meet with a client. You might as well just do it all! With more than 50 cities to choose from, and for just $599, it’s a deal you can’t pass up.

About the Pass

  • $599 for a month of unlimited travel, any available seat
    • Domestic taxes and fees included
    • International and Puerto Rico taxes and fees not included
  • On sale through Friday, August 21, 2009, or while supplies last
  • Travel Dates: Tuesday, September 8, 2009 through Thursday, October 8, 2009
  • Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
  • Nonrefundable/nontransferable/no name changes permitted
  • Customers who already have a flight booked during the pass travel period can pay the difference to upgrade to the pass by calling 1-800-JETBLUE (538-2583), prompt 4.
  • Each All-You-Can-Jet Pass is eligible for 35 TrueBlue points. Flights booked on the pass are not available for additional TrueBlue points.

To purchase an All-You-Can-Jet Pass:

Call 1-800-JETBLUE (538-2583), option 4. You do not have to be a TrueBlue member at the time of purchase, but a TrueBlue number is required to book all flights.To join TrueBlue, click here; it’s free.

To book flights with your All-You-Can-Jet Pass:

  • Before calling to reserve your flight, please visit jetblue.com to check availability and select flight times.
  • Call 1-800-JETBLUE (538-2583), prompt 4.
  • Provide your pass number which is your original reservation number.
  • Provide your TrueBlue number.
  • You may only book one flight per city per day; if a violation of this policy is found, JetBlue will honor only the last booking made and cancel the customer’s other bookings from that city on that day.
  • Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
  • You can change/cancel flights for no fee with three (3) or more days notice; changes or cancellations to flight bookings made after 11:59 p.m. MDT three days prior to the flight’s scheduled departure will be charged standard JetBlue change/cancel fees.

To change or cancel All-You-Can-Jet Pass travel:

  • Greater than three (3) days before a flight: $0 change/cancellation fees
  • Less than three (3) days before a flight: JetBlue’s standard change/cancel fees apply

In the case of a no-show, the customer’s pass will be placed on hold, any reserved pass flights will be canceled, and no new flight segments wil be able to be booked until the customer pays a $100 no-show penalty.

*Other important restrictions apply. For complete details, please read the Full Terms and Conditions.

18,000+ clicks in 4 hours

jetblue-all-you-can-jet

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Wednesday, August 12th, 2009 digital 1 Comment

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

originally investigated and reported on Friday July 31, 2009 by Augustine Fou, with Tugce Esener @tesener

Several friends and colleagues had the same reaction when they found out about this video — that it was at such a high view count already and we were late to the party of finding out.  Then we did some more digging — digital forensics  🙂  And this is a case where a viral hit was indeed successfully manufactured.  There’s something to be learned from all this — how to successfully manufacture a viral video sensation and make viral profits.

Related: How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Chris Brown is successfully tapping into the viral halo of a funny video that coincidentally used his song.

ReadWriteWeb article on how rights owners (Sony, Chris Brown) can make viral profits on other people using their work instead of suing them – http://bit.ly/KA3HI

The video was real. But promotional activities (possibly/likely paid) created the initial viral effect (led to the tipping point of the viral effect) which then got carried a further by people thinking they were simply late to the party, including myself (e.g. 440k bit.ly clicks and 3k detectable retweets out of the 13M views). The numbers don’t jive.

The viral halo has added 1 million more views to the video from August 1 – August 2.  (13.1 M to 14.5 M)


Ten ELEVEN TWELVE THIRTEEN proof points to follow, each with screen shot to illustrate.

1a. anyone notice that the “Forever” soundtrack is remarkably consistent throughout the video as if it were dubbed or added in after the original footage was shot. The sound is too consistent in volume and loudness to have come from a built-in, on-camera microphone. At the very end of the video, once it cuts back to the couple at the altar the sound quality goes back to the echo-y, tinny sound of an on-camera mic.

1b. The “TheKHeinz” user on YouTube was registered on July 19, 2009, the day the video was posted. We usually look for clues like this to detect “plants” by PR agencies.  This is an issue of trust — a user “CmdrTaco” on Slashdot has been around the forums for years, made hundreds of posts, and was rated by the community very highly. PR agencies trying to seed stories have to create new user accounts during the PR campaign (recent registration date) and have made no other posts or uploads before (no history).

thekheinz-user-info-on-youtube

2. The social intensity detected in all of the top social venues like Technorai, Delicious, Reddit, Digg, etc. indicate there was not enough organic sharing to support a view count of 13 million views in 11 days (updated: 14.6 million today August 2, 2009).

a) Bit.ly shows only 447k clicks on the shortened URL

bitly-statistics-on-jkwedding-video

“At Fortune’s Brainstorm:Tech conference Ashton Kutcher effectively took credit for boosting the views from – in his words – 12,500 views before he tweeted the link – to some 1.2 million views 12 hours later…”

Well, unfortunately he used a bit.ly link which provides public analytics on how many people clicked. Most tweets result in immediate traffic, which then tails off immediately after the tweet falls off the first page. In his case, look at the following bit.ly stats URL and click “past month” to see the peak clicks on July 23. All he can actually claim is that his tweet drove a peak of about 100,000 clicks on that day not 1.2 million 🙁

http://bit.ly/info/Z7vMw

too bad Ashton. next time you make a BMOC claim, be sure to use a non trackable method, so analytics won’t “out” you so easily.

august-21-bitly-intensity-update

after only 3.5 days of retweets the twitter intensity died off to next-to-nothing; if this were a truly viral video, carried forth by real people (and not by paid PR support and paid media) the retweet intensity would remain high. As of August 21, there are over 21M views on the video and the 505k retweets does not show actual organic support for that number.

ashton-kutcher-promote-viral-video


b) Twitturly shows only 3 thousand retweets on the YouTube URL itself

updated-twitturly-stats-for-video

c) Delicious shows only 447 bookmarks of the video itself

delicious-bookmarks-jkwedding

delicious-bookmarks-jkweddingdance

d) Reddit only shows 673 thumbs up for the video itself

reddit-results-for-jkweddingvideo

e) Technorati shows only 277 blog mentions of the video itself — this could be undercounting if blogs used URL shorteners. But if you look at the blog intensity results (below) sorted by blogs with most authority the blogs have very little authority (i.e. influence or size of audience).

technorati-blog-posts-on-jkwedding

— these are real indications of interest by real people. The social intensity of the passalong for this video does not substantiate the huge number of views in 11 days.

What we are seeing now is the additional viral halo, as the momentum is sustained by large media outlets reporting on the story — even Google Blog blogged about it (boasting about the success of YouTube advertising in driving revenues). Of course TechCrunch is right that viral videos can be monetized: http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/ )


3. Twitter shows nothing in the top “trending topics” related to this video – indicating few people are actually tweeting about it — if this video is SO viral (13M views in 11 days) then it has GOT to show up on a scan of social intensity. (see screen capture below)

July 31 (Friday)                 August 2 (Sunday)

twitter-trending-topics-455pm-july-31-2009August-2-trending-twitter-topics

4. The original video was posted July 19, 2009. The people from the video appeared on NBC’s Today Show and danced around Rockerfeller Center on July 25th (6 calendar days after posting). Today Show staff may be great at spotting news, but to get all the wedding party from the wedding to re-enact the dance on the Today Show in 6 calendar days — too good to be true?  Hmm…

today-show-appearance


5. Out of all the wedding videos on YouTube, how did Chris Brown detect this particular one that used his song. @glenngabe noted that there are song detection mechanisms  – ContentID – which detect the pattern of the copyrighted song and report that to the rights owners. We know there are hundreds, if not thousaands, or really funny wedding home videos — America’s Funniest Videos has been running for years and years on TV showing funny wedding blooper videos that people submitted to them.


6. ALL TEN of the top viral videos on AdAge’s Viral Video Chart took around 3 – 6 months to achieve full viral effect — not 6 days.  See all 10 videos’ stats, as reported by YouTube at the following link. This video has not shown up at all on the list of Adage viral videos.

AdAge Top Viral Videos all take 3 – 6 months to reach full viral effect



7. From @RedW0rm – YouTube Declares Wedding Video a Financial Success http://bit.ly/9ZUtu


8. also check the velocity of this http://twitter.com/#search?q=jkwedding or this http://twitter.com/#search?q=jkweddingdance notice the tweets are not seconds apart but hours apart. Something that achieved 13M views in the 11 days since posting would show far higher velocity or twitter intensity.

twitter-1-jkwedding

twitter-1-jkwedding

9.  For a top-trending topic on twitter, there is usually correspondingly high search volume that is detectable.  At first glance, terms related to this viral video like “jkwedding” or “jk wedding dance” all seem to spike.  But if you put it against even “Corazon Aquino” (one of the top trending topics NOW on Twitter) those JK wedding search volumes are dwarfed.  (see chart below).

corazon-aquino-search-volume

10.  Google only reports 366 links to the video and most of them are not even important websites (see Alexa blue bar)

google-in-links-for-jkwedding-video

11.  The video itself has no honors and no stats (yet); YouTube stats are conveniently turned off. Other videos have their stats graphs publicly available.

no-honors-for-jk-wedding-video

12. see the fine print in the YouTube description — For more information or to make a donation towards violence prevention please visit our website: http://www.jkweddingdance.com/ — why would a normal wedding video ask people to make a donation towards violence prevention? (see screen capture below), the WHOIS record shows the domain jkweddingdance.com was created 29-Jul-09 — today is 31-Jul-09

Updated: This was circumstantial evidence. A source confirmed that Jill is studying patterns of violence propagation for her PhD. Their choice of charity was their own choice. And the site was set up to help that cause.

violence-prevention-chris-brown

whois-jkweddingdance-part1

whois-jkweddingdance-part2

Conclusion?  The video itself is real, made by those nice people in the wedding. They may not even realize why or how their wedding video went viral (and the tens of thousands of other wedding videos on YouTube did not). On the Today Show, “The couple told Lauer they were surprised at the video’s popularity” (also see NY Daily News article – http://bit.ly/OA3iG )

Related articles:

ReadWriteWeb – Build Profit Not DMCA Suits

WSJ – YouTube Declares Wedding Video a Financial Success

PSFK – Co-opting Viral Hits to Sell More Music

TechCrunch – YouTube: Viral Wedding Videos Are Great For Advertising

Huffington Post – Viral Wedding on YouTube Drives Buyers to Chris Brown Music

ClickZ –http://blog.clickz.com/090805-160921.html

What Viral Videos Look Like

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Friday, July 31st, 2009 analytics, viral videos 40 Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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