voice

In the coming era of voice search, VSEO will be critical – i.e. don’t name your restaurant Skool


Tags: , , , , ,

Friday, December 7th, 2012 news No Comments

How To Become A Thought Leader In Your Industry

Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12

Dan Waldschmidt

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect. 

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.”  At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”

We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:

1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”

“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”

Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”

2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.

“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.

3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”

“Get out there and make something of yourself. When you get knocked down, get back up.”

SEE MORE ON OPEN FORUM:

Please follow Careers on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, December 5th, 2012 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, November 21st, 2012 news No Comments

Facebook Is Launching a Numberless "Social Calling" Service

Source: http://gizmodo.com/5962449/facebook-is-launching-a-numberless-social-calling-service

Facebook Is Launching a Numberless "Social Calling" ServiceTechCrunch is reporting that Facebook is teaming up with carriers to provide a “social calling” service. Initially striking up a deal with French carrier Orange, it seems the service will allow friends to make voice calls without knowing each other’s numbers.

The service will apparently allow users to make calls from mobile and desktop flavors of Facebook, using ties on Facebook, rather than possession of a phone number, to allow calling. It’ll also apparently support group calls, too.

The service will be powered by Orange’s new IP-based call app Libonalready available on iOS—which is effectively a mobile Skype competitor. The Facebook social calling service is planned to go live in France during the summer of 2013. Orange’s reach spreads far and wide across Europe, though, so it seems likely that the service’s tentacles will spread.

It remains unclear how quickly that will happen, of course, and whether or not Facebook plans to roll it out internationally any time soon. It’s also not clear how consumers will embrace the news: while there’s certainly a shift towards voice calls being made online, the idea of any Facebook contact calling at will is maddening even in theory. [Tech Crunch]

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, November 21st, 2012 news No Comments

Google pulls back the curtain on its new voice search, sums it up in this graph

Source: http://www.engadget.com/2012/11/01/google-voice-search-predictions/

Google pulls back the curtain on its new voice search

Google has revealed just how it harnesses your idle curiosity on every subject imaginable to supercharge its voice search. A database of 230 billion googled words was fed into a language model that can then work out the probability of what you’re going to say next. Mountain View researcher Ciprian Chelba explained that one example of this is if you say “New York,” you’re statistically more likely to say “Pizza” than “Granola,” regardless of any new year’s resolutions. If you’d like to learn more, you can find the algebra-packed original paper down at the source link.

Filed under: , , ,

Google pulls back the curtain on its new voice search, sums it up in this graph originally appeared on Engadget on Thu, 01 Nov 2012 15:47:00 EDT. Please see our terms for use of feeds.

Permalink CNET  |  sourceGoogle Research, Google  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Thursday, November 1st, 2012 news No Comments

Behind The Predictive Future Of Search

Source: http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

For decades, visions of the future have played with the magical possibilities of computers: they’ll know where you are, what you want, and can access all the world’s information with a simple voice prompt. That vision hasn’t come to pass, yet, but features like Apple’s Siri and Google Now offer a keyhole peek into a near future reality where your phone is more “Personal Assistant” than “Bar bet settler.” The difference is that the former actually understands what you need while the latter is a blunt search instrument.

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 “Jelly Bean,” it’s designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google’s surprisingly deep understanding of who you are and what you want to know.

Click here to read more >

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, October 31st, 2012 news No Comments

Google Has Planted A Siri Killer On The iPhone (GOOG)

Source: http://www.businessinsider.com/google-updates-its-iphone-search-app-2012-10

google updated search app

Google just released a new version of its search app for iPhones and iPads today.

Why offer an app when Google is baked into Apple’s Safari Web browser? Because search on mobile devices isn’t just about the Web—and it’s definitely not about typing out long search queries.

Apple recognized that when it bought Siri and integrated into the iPhone—and now Google wants to make sure it’s not left out.

Google’s refreshed app looks a lot like its built-in voice search app on Android phones, Google Now.

Users of the new Google search app are encourage to find what they’re looking for by speaking their query out loud. Overall, the voice recognition works well and provided accurate results, but most important of all, it’s quick.

Many iPhone users complain that Siri is slow.

Besides being able to answer basic questions like “What’s the weather,” Google users can also ask the app more advanced questions: Is my flight on time? Can you play a trailer of a new movie?

Of course, the answers are full of links to Google services like YouTube, and also look at users’ stored documents and calendar events.

The whole point is to keep users from wandering away from Google’s online universe.

The Google Search app is free and available for iPhone, iPod touch, and iPad.

Here’s a video of the app in action:

Don’t Miss: Google Unveils A New Way To Compose In Gmail >

Please follow SAI: Tools on Twitter and Facebook

Join the conversation about this story »



Tags: , , , , , , , , , , , , , , , , , ,

Tuesday, October 30th, 2012 news No Comments

The Shift In Verizon’s Revenue (VZ)

Source: http://www.businessinsider.com/chart-of-the-day-the-shift-in-verizons-revenue-2012-9

Here’s an interesting chart from Dan Frommer at ReadWriteWeb on Verizon’s business.

The amount of money it brings in from data plans will soon equal the amount of money it brings in from data plans. This is because smartphones and connected devices like tablets are increasingly important.

As smartphone sales continue to grow, this chart will be flipped with voice just a tiny portion of revenue.

chart of the day verizon

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , ,

Tuesday, September 4th, 2012 news No Comments

Texting is more popular than talking

Source: http://www.engadget.com/2012/07/18/ofcom-people-prefer-texts/

Ofcom reveals texting is more popular than talking

Ofcom’s annual report into the communications habits of Britons has revealed that it’s not just geeks who stare in annoyance when the phone rings. The general consumer is now abandoning voice calls is favor of texting in a big way, making five percent fewer calls than they did the previous year. The numbers also showed that on average, people send 50 texts a week, smartphone ownership was up 12 percent and tablet purchasing shot from 2 to 11 percent in a single year. The trend isn’t slowing, either, given that a whopping 96 percent of 16 to 24-year-olds prefer SMS and Facebook to talking — giving us hope that we’ll soon be spared having to listen to that guy’s conversation during our morning commute.

Filed under: , ,

Ofcom: Texting is more popular than talking originally appeared on Engadget on Wed, 18 Jul 2012 09:02:00 EDT. Please see our terms for use of feeds.

Permalink BBC News  |  sourceOfcom  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Wednesday, July 18th, 2012 Uncategorized No Comments

AT&T CEO predicts data-only plans within two years

Source: http://www.engadget.com/2012/06/01/atandt-ceo-predicts-data-only-plans-within-two-years/

The fact that modern smartphones still actually make voice calls may well come as a surprise to many users happy to use their mobile devices as pocket-sized computers. Carriers, on the other hand, seem content to keep the “phone” in smartphone. AT&T’s Randall Stephenson told an investor conference this week that he sees a time in which carriers offer up data-only options for subscribers — a time that may well come in the next two years or so. The CEO said he’d, “be surprised if, in the next 24 months, we don’t see people in the market place with data-only plans.” It’s hardly an announcement, but it certainly comes from a guy who knows a thing or two about where the industry is headed.

AT&T CEO predicts data-only plans within two years originally appeared on Engadget on Fri, 01 Jun 2012 12:59:00 EDT. Please see our terms for use of feeds.

Permalink   |  sourceYahoo!  | Email this | Comments

Tags: , , , , , , , , , , , , , , , ,

Friday, June 1st, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing