voice

In the coming era of voice search, VSEO will be critical – i.e. don’t name your restaurant Skool


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Friday, December 7th, 2012 news No Comments

How To Become A Thought Leader In Your Industry

Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12

Dan Waldschmidt

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect. 

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.”  At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”

We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:

1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”

“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”

Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”

2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.

“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.

3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”

“Get out there and make something of yourself. When you get knocked down, get back up.”

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Thursday, November 1st, 2012 news No Comments

Behind The Predictive Future Of Search

Source: http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

For decades, visions of the future have played with the magical possibilities of computers: they’ll know where you are, what you want, and can access all the world’s information with a simple voice prompt. That vision hasn’t come to pass, yet, but features like Apple’s Siri and Google Now offer a keyhole peek into a near future reality where your phone is more “Personal Assistant” than “Bar bet settler.” The difference is that the former actually understands what you need while the latter is a blunt search instrument.

Google Now is one more baby step in that direction. Introduced this past June with Android 4.1 “Jelly Bean,” it’s designed to ambiently give you information you might need before you ask for it. To pull off that ambitious goal, Google takes advantage of multiple parts of the company: comprehensive search results, robust speech recognition, and most of all Google’s surprisingly deep understanding of who you are and what you want to know.

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Wednesday, July 18th, 2012 Uncategorized No Comments

AT&T CEO predicts data-only plans within two years

Source: http://www.engadget.com/2012/06/01/atandt-ceo-predicts-data-only-plans-within-two-years/

The fact that modern smartphones still actually make voice calls may well come as a surprise to many users happy to use their mobile devices as pocket-sized computers. Carriers, on the other hand, seem content to keep the “phone” in smartphone. AT&T’s Randall Stephenson told an investor conference this week that he sees a time in which carriers offer up data-only options for subscribers — a time that may well come in the next two years or so. The CEO said he’d, “be surprised if, in the next 24 months, we don’t see people in the market place with data-only plans.” It’s hardly an announcement, but it certainly comes from a guy who knows a thing or two about where the industry is headed.

AT&T CEO predicts data-only plans within two years originally appeared on Engadget on Fri, 01 Jun 2012 12:59:00 EDT. Please see our terms for use of feeds.

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Friday, June 1st, 2012 news No Comments

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