How To Parallel Park Like A Hedgehog Between 2 Goldfish


A clever new Volkswagen print ad compares the difficulty of parallel parking to how tough it would be for a spiky hedgehog to squeeze between two goldfish in vulnerable plastic bags. 

The ad points out that with the help of Volkswagen Park Assist, complicated parallel parking situations can now be easily dealt with.

Here’s the ad, created by DDB Tribal Berlin:

Volkswagen hedgehog goldfish

Hat tip to Ads of the World

Related: AD OF THE DAY: Photographers Almost Kill Themselves Just To Get That Shot

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Tuesday, December 4th, 2012 news No Comments

Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush


20-minute EV charger

Fast-charging an EV isn’t new in itself, but deciding on a standard for it is. Which is why we’re glad to hear that Audi, BMW, Chrysler, Daimler, Ford, GM, Porsche and Volkswagen have all agreed to a common format for their EV charging ports, the not-very-elegantly-titled DC Fast Charging with a Combined Charging System. Together, the automakers are promising a consistent way to power up a car within 15 to 20 minutes, all without breaking a current Type 1 AC charging implementation. The new format will be demoed at the Electric Vehicle Symposium 26 in Los Angeles starting May 6. Just be aware that your first-generation Focus Electric won’t be certain to use the newly universal technology: the first cars to tout the new plug won’t be at dealerships until 2013, and the European vehicle association ACEA is only guaranteeing that charging stations on the continent will be using the DC Fast Charging system by 2017. Check after the break for a further look at the port.

Continue reading Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush

Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush originally appeared on Engadget on Fr i, 04 May 2012 01:35:00 EDT. Please see our terms for use of feeds.

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Friday, May 4th, 2012 news No Comments

Here Are The Winners And Losers


clint eastwood

There’s fascinating disconnect between which advertisers the media thinks did well on last night’s Super Bowl and what the research says was effective.

To hear the business press tell it, Clint Eastwood’s “Halftime in America” spot rocked the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace Metrix Top 10. Ace Metrix measures a panel of 500 consumers who watch ads and rate them for effectiveness. That research says Doritos’ sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to its little Darth Vader spot from last year used an obese dog getting in shape to gets its revenge on a VW it wanted to chase down the street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr. Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego, a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs v. Cats war.

There weren’t any total disasters — last year both Groupon and HomeAway had to apologize for their ads — but there were some failures in the sense that clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am paid to remember these things. And TaxACT’s ad, featuring a kid who urinates in a swmming pool, was disgusting.

Later today — much later — we’ll take a look at how B.I.’s readers judged the ads with the results of our Super Bowl ad readers’ poll. Vote early, and often!

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Monday, February 6th, 2012 news No Comments

Superbowl Ads Already Aired Before Superbowl 46



Honda: 'Matthew's Day Off' Super Bowl spot
Honda: "Matthew's Day Off"
RPA , Santa Monica
Acura: 'Transactions' Super Bowl spot
Acura: "Transactions"
RP& , Santa Monica


Audi: 'Vampire Party' Super Bowl spot
Audi: "Vampire Party"
Venables , Bell & Partners, San Francisco


CareerBuilder: 'Business Trip'
CareerBuilder: "Business Trip"

CARS.COM 'Neck' "Neck"
DDB, Chicago


Century 21: 'Smarter. Bolder. Faster.'
Century 21: "Smarter. Bolder. Faster."
Red Tettemer & Partners, Philadelphia


Coca-Cola: 'The Catch'
Coca-Cola: "The Catch"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Superstition'
Coca-Cola: "Superstition"
Wieden & Kennedy, Portland, Ore.
Coca-Cola: 'Arggghhh'
Coca-Cola: "Arggghhh"
Wieden & Kennedy, Portland, Ore.


Oikos Yogurt: 'The Tease'
Oikos Yogurt: "The Tease"
Poptent, Y&R


E-Trade: 'Fatherhood'
E-Trade: "Fatherhood"
Grey, New York


GE: 'Building Something Big in Louisville'
GE: "Building Something Big in Louisville"
BBDO , New York
GE: 'Power and Beer'
GE: "Power and Beer"
BBDO , New York


Cadillac: 'Sneak Peek'
Cadillac: "Sneak Peek"
Fallon , Minneapolis
Chevy: 'Happy Grad'
Chevrolet: "Happy Grad"
Chevy: 'Stunt Anthem'
Chevrolet: "Stunt Anthem"
Goodby , Silverstein and Partners
Silverado: '2012'
Silverado: "2012"
Goodby , Silverstein and Partners

GODADDY.COM 'Body Paint' "Body Paint"
In-house 'Cloud' "Cloud"


H& 'David Beckham'
H& "David Beckham"


History Channel: 'Swamp People: This Is Your Boss'
History Channel: "Swamp People: This Is Your Boss"


Hyundai: 'Think Fast'
Hyundai: "Think Fast"
Hyundai: 'Cheetah'
Hyundai: "Cheetah"


Kia: 'A Dream Car. For Real Life'
Kia: "A Dream Car. For Real Life"
David & Goliath, Los Angeles


PepsiMax: 'Check-Out'
PepsiMax: "Check-Out"
TBWA /Chiat/Day
Pepsi: 'Kings Court'
Pepsi: "King's Court"
TBWA /Chiat/Day


Skechers: 'Go Run'
Skechers: "Go Run"


Teleflora: 'Give and Receive'
Teleflora: "Give and Receive"


<a href='' class='directory_entry' title='Ad Age Directory'>Toyota Motor Corp.</a>: 'Reinvented'
Toyota : "Reinvented"
Saatchi & Saatchi, Los Angeles
Lexus: 'The Beast'
Lexus: "The Beast"
Attik, Team One


Volkswagen : 'Dog Strikes Back'
Volkswagen : "Dog Strikes Back"
Deutsch , Los Angeles

Augustine Fou, PhD
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Sunday, February 5th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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