volume

Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products

A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc. And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event. Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.

Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display” is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.

Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.

And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.

Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/

Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.

Day 1 Stats – page 1 position 3 in 44.6 million results

Tags: 1 million, 2-way video call, advertising, All, All-you, All-You-Can-Jet, apple, bandwidth, blog, blogging, blow, Campaign, Can, can jet, cost, course, coverage, day, display, Drobo, Engadget, evening, event, face time, facetime, feature, footlongs, FourSquare, FREE, Gizmodo, google, graph, groupon, impressions, iPhone, iphone 4, iphone4, Jet, jetblue, keynote, launch, line, liveblogging, MacRumors, made-up word, made-up word advertising, made-up word marketing, madeup word, mass, media campaign, Million, money, nbsp, news, news articles, news outlet, no media cost, note, Orange, orange line, outlet, Pass, primetime, Product, product launches, related news, relative search, retina, retina display, retinal display, search, search volume, spike, Steve Job, Steve Jobs keynote, Subway, subway footlongs, success, talk, tens, thing, tv media, video, video calling, volume, WiFi, word, X Consider, You

Tuesday, June 8th, 2010 Branding, integrated marketing 1 Comment

Coke vs Pepsi vs Dr Pepper

regional differences in the interest (search volume) for coke, pepsi, and dr pepper

Tags: coke, coke pepsi, Dr Pepper, interest, interest search, pepper, Pepsi, regional differences, search, search volume, volume

Friday, May 21st, 2010 analytics 1 Comment

A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming

Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Source: http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5

According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:

Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Redacted Friend's Name]: What? How’d you manage that one?

Zuck: People just submitted it.

Zuck: I don’t know why.

Zuck: They “trust me”

Zuck: Dumb fucks.

Source: http://gizmodo.com/5537408/the-devolution-of-facebook-privacy

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

Source: http://www.businessinsider.com/what-diaspora-should-do-with-their-newfound-fkyoufacebook-money-2010-5#ixzz0oFA1oSKT

Charlie O’Donnell: “By the time of this post is done, Diaspora, the web decentralization play from four NYU/Courant students in New York, will undoubtedly have $100,000 raised on Kickstarter. Over and above that, it seems like they’re on a clear path towards a million dollars. Think I’m poking the bear? I’m dead serious. You watch. A week from now, they get to seven digits. Why? Because the ire over Facebook’s privacy issues, platform aggression, etc. is real. If you’re concerned about Facebook, these guys are your heroes.”

AdAge Poll from May 19, 2010.

My Previous article: Facebook is going down in unique users, visits, and time spent

Tags: adage, aggression, Anyone, apps, article, bear, charlie o donnell, Charlie O'Donnell, chart, clear path, Courant, decentralization, devolution, Diaspora, digits, dorm, dorm room, Dumb, dumb fucks, Ecosystem, exchange, F**kyoufacebook, Facebook, facebook privacy, facebook privacy chart, facebook privacy diagram, Facebook Suicide, friend, google, Harvard, ims, info, iPad, ire, Kickstarter, Mark, Mark Zuckerberg, May, name, New York, NYTimes, NYU, nyu courant, path, Platform, play, poking the bear, poll, post, privacy, privacy issues, privacy options, privacy problems, Redacted, rise, Room, SAI, search, search volume, SNS, Source, Suggest, Suicide, time, trust, use, volume, Web, Week, Zuck

Monday, May 17th, 2010 Uncategorized 1 Comment

Two recent beneficiaries of social amplification

from zero to 3 million unique visitors in 8 months – groupon.com

Lady Gaga has achieved sustained search volume in about 2 years

Tags: com, Gaga, groupon, Lady, lady gaga, million unique visitors, search, search volume, social amplification, volume

Tuesday, April 27th, 2010 SEO 1 Comment

Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

Tags: Cartier, chart, Christmas, citizen, decline, fossil, generic word, generic words, insights, jewelry, omega, search, search volume, volume, Watch, watches, word

Thursday, April 22nd, 2010 Uncategorized 1 Comment

Comparing Paid Celebrity Endorsements and Natural Search

Maria Sharapova vs Megan Fox

Canon has spent millions of dollars on promoting Maria Sharapova, but no one has spent much money on promoting Megan Fox on television ads. But from the search volume, Megan Fox has far larger search volume (implying people remember her name and search for it) versus Maria Sharapova.

Tags: canon, maria sharapova, megan fox, money, much money, name, search, search volume, Television, television ads, volume

Thursday, April 22nd, 2010 Uncategorized 1 Comment

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

Facebook advertising metrics and benchmarks

What is Web 3.0? Characteristics of Web 3.0

social media benchmarks

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

1024-bit RSA encryption cracked by carefully starving CPU of electricity

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

What can search volume tell you?

Tags: 21a, advertising, August, Baby, benchmarks, bestbuy, bidding, bit, Characteristics, CPU, display, eastern time, effect, electricity, encryption, etrade, Evian, Facebook, Hackintosh, HDTV, hp, inch, ion, jkweddingdance, MANUFACTURED, metrics, mini, netbook, nvidia, post, profits, purchase, purchase receipt, real time, receipt, ROI, RSA, RTB, Samsung, sensation, superbowl, time, time bidding, video, viral video, volume, Web

Tuesday, March 23rd, 2010 Uncategorized No Comments

Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant

Not only did the shift towards digital communication cause a continuing decline in revenues, the lack of innovation caused the U.S. Postal Service to fall far behind able competitors like FedEx, UPS, etc. (lowering prices is not innovation; and delivering 3 days a week is not innovation either.) We are at a point now where if the USPS disappeared, consumers will shift their remaining habits towards digital and existing delivery competitors will (gladly) absorb the incremental business (because they already work the routes anyway, and can even lower prices due to extra volume).

Source: http://bit.ly/9RHDtQ (BusinessWeek)

March 4 (Bloomberg) — The U.S. Postal Service, facing a $238 billion budget deficit by 2020, should consider cutting delivery to as few as three days a week as the agency attempts to pare costs, a consulting firm said.

Those cuts are among changes McKinsey & Co. presented in a report this week at a postal conference in Washington. Options also included expanding business lines and restructuring retiree health benefits.

Tags: Agency, amp, Bloomberg, budget, budget deficit, business, business lines, BusinessWeek, communication, conference, consulting, consulting firm, consumers, decline, deficit, delivery, digital communication, FedEx, firm, health, incremental business, innovation, lack, March, McKinsey, point, report, restructuring, retiree, retiree health benefits, s postal service, service, shift, u s postal service, U.S. Postal, UPS, USPS, volume, volume source, Washington, Week

Friday, March 5th, 2010 Uncategorized No Comments

Evian baby viral video has much higher ROI than Etrade baby superbowl ad

The Evian baby viral ad (red spike) got almost as much search volume as eTrade’s Superbowl ad of 2009 (blue spike). But Evian paid millions less by skipping the expense of airing the video on traditional media; instead they just posted it to YouTube for free. But notice that in both cases the effect was ephemeral (not long lasting) — notice the narrowness of the spike. Interest in the viral video also subsided quickly. But at least Evian didn’t waste millions on producing and airing it — thus achieving a massively larger ROI than Etrade who paid to make the ads and then air it at great expense on the Superbowl for the last 3 years.

Etrade Baby Ad

Evian Baby Viral Video

Tags: 3 years, allowFullScreen, amp, application, Baby, effect, embed src, ephemeral, etrade, Evian, expense, height, hl en, http www youtube, interest, lt, movie, name, narrowness, notice, param, param name, ROI, search, search volume, spike, src, superbowl, superbowl ad, true width, type, type application, value, video, Viral, viral video, volume, waste millions, width, x shockwave flash, YouTube

Wednesday, February 24th, 2010 Branding, analytics No Comments

The Ten Commandments of Modern Marketing

Thou shalt not target customers with messages they don’t want.
Thou shalt be truthful.
Thou shalt respect your customers.
Thou shalt make it easy for people to find you.
Thou shalt be useful.
Thou shalt make it easy for people to pass along.
Thou shalt measure and optimize.
Thou shalt listen to customers.
Thou shalt remove any organizational barriers to speedy, collaborative innovation.
Thou shalt not do brand-ing.

Thanks for all the retweets!

WSI_ComandixI’m not Moses, but here’s The Ten Commandments of Modern Marketing http://ow.ly/TQuh

iamdanmoriartyThis is awesome – the 10 commandments of modern marketing http://bit.ly/7l8aBw – All very true, but especially #9!

tombutlin10 Commandments of modern marketing http://bit.ly/8MNo8g by @acfou. It doesn’t get clearer than this.

SuzzicksRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

acfouThou Shalt Not Target Customers (even with #BehavioralTargeting): Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

matt_mcgowanRT @AnnaMariaVirzi: How true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

indie_preneurThe 10 commandments of modern marketing — are you playing nicely? http://www.clickz.com/3636027 /via @AnnaMariaVirzi

pedrogomezGreat read: 10 Commandments of Modern Marketing: http://bit.ly/6f3F5d

AnnaMariaVirziHow true, @acfou! Online marketing commandment no. 5: Thou shalt be useful http://www.clickz.com/3636027

horacemitchell10 commandments of modern marketing http://short.to/12npj

fonstuinstra10 Commandments of Modern Marketing – ClickZ http://ow.ly/TOgq (h/t Jan van den Bergh)

GetPushingRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

MarComNetworkRT @GranerCreative: 10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

GranerCreative10 Commandments of Modern Marketing http://tinyurl.com/y8mahr5 #marketing

jevedebe10 Commandments of Modern Marketing. http://tr.im/JJ1A

TemplateZonepretty solid guidelines – maybe someone should carve them into stone tablets! http://bit.ly/6f3F5d

theviragomedia10 Commandments of Modern Marketing – ClickZ http://bit.ly/7HKYGI

GreeneMarketRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

MoniqueElwellexcellent reading: Augustine Fou Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing http://htxt.it/E3ut

PeteHealyAugustine Fou’s “10 Commandments of Modern Marketing” @acfou http://j.mp/5MWrLr #in

jessweissAll communications must be relevant, respectful, etc. @sarahebourne @andylarrimore The 10 Commandments of Modern Marketing http://ow.ly/TLCI

sarahebourneTrue! RT @andylarrimore I think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

blakeandwhite10 Commandments of Modern Marketing – from @ClickZ. Great list, @acfou! http://bit.ly/5MWrLr

TachmanRT @PDMAffiliates 10 Modern Marketing Commandments: http://bit.ly/5MWrLr #advertising

TdF_ConsultantsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

DecorcatsRT @berteloot: 10 Commandments of Modern Marketing http://bit.ly/6f3F5d

BrandojoRT @acfou: Thou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

acfouThou Shalt Not Do Brand-ing: Ten Commandments of Modern Marketing #marketing #whatwereyouthinking – http://bit.ly/8U3iI6

berteloot10 Commandments of Modern Marketing http://bit.ly/6f3F5d

pamdyerColumn: Modern marketing must focus on today’s consumers http://bit.ly/8g3EGJ 10 commandments for marketing in 2010

TaiKolenkoAn awesome article on Modern Marketing! I like the comment, “the sun is setting on the era of big “push” advertising.” http://bit.ly/5MWrLr

KFinneganThe 10 Commandments of Modern Marketing – http://bit.ly/90GhVq

DistribionDMRT @AdLocal: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

AnteroDiasCommandments of Modern Marketing – A list of the 10 rules every marketer should follow to meet consumer needs in 2010: http://bit.ly/5MWrLr

AdLocalReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

patriciahader#Measure and optimize on the 10 Commandments of Modern Marketing list http://bit.ly/8vQ1w6 via ClickZ

_Vanessa_V10 Commandments of Modern Marketing http://www.clickz.com/3636027

HamiltonWallaceRT @acfou: Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

seewhatcouldbe10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

winsell10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

mnm8312Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

andylarrimoreI think I will revise these slightly to the 10 Commandments of Web Content – http://ow.ly/TI0V

PedroBravoNada de hacer branding y otros 9 mandamientos de marketing moderno http://www.clickz.com/3636027

davidamoore10 Commandments of Modern Marketing – ClickZ http://bit.ly/5MWrLr

shannonholatoRT @cmo4hire: Read 10 Commandments of Modern Marketing, #10 No Brand-ing http://www.clickz.com/3636027

everyspoon10 Commandments of Modern Marketing. Learn them. Love them. Live them. Especially #5: Thou shalt be useful. http://www.clickz.com/3636027

zapalaFZKReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027

joshua_dthou shall be useful & truthful – RT @gerardodada: Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

MMG_Works10 Commandments of Modern Marketinghttp://bit.ly/8UVG1J

gerardodadaReading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 – all true

PDMAffiliates10 Modern Marketing Commandments: http://bit.ly/5MWrLr #affiliate #advertising

BizIncubationRT @mediatrustpete 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

mediatrustpeteMust Read for Marketers : 10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 by @acfou chief digital officer

MetaResponse10 Marketing Tips; http://bit.ly/5MWrLr

shiraadattoBrilliant as always! RT @acfou Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

raysmannaTen Commandments to help “marketing sinners” become saints RT@acfou http://bit.ly/8U3iI6

acfouTen Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

gmcdanielGood #marketing advice. Thanks for sharing! RT @Intouchsol: The 10 Commandments of Modern Marketing- from @ClickZ http://bit.ly/6f3F5d

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Datadude09Reading 10 Commandments of Modern Marketing http://www.clickz.com/3636027 Nothing we don’t already know but still interesting.

debbieswiderLove this from the ClickZ crew: 10 Commandments of Modern Marketing! http://bit.ly/6f3F5d

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glenngabe10 Commandments of Modern Marketing http://bit.ly/75GhEK -great post by @acfou. I found myself nodding in agreement through most of it.

RoyMorejon10 Commandments of Modern Marketing – http://zi.ma/86997a

acfouHappy 2010! Ten Commandments to help “marketing sinners” become saints – http://bit.ly/8U3iI6

Sharon_Higbee10 Commandments of Modern Marketing http://bit.ly/6khoUG

thenameshopnz10 Commandments of Modern Marketing – ClickZ: http://www.clickz.com/3636027 via @addthis

Spunky_PR10 Commandments of Modern Marketing: http://www.clickz.com/3636027 http://bit.ly/8B5DZ7

jenkins123110 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising .. http://bit.ly/5yKvpX

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beeyourfriend10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

friendfollower10 Commandments of Modern Marketing – ClickZ: Some people start the new year with resolutions. I thought, why not … http://bit.ly/5hjQZJ

2koolsales10 Commandments of Modern Marketing: With digital tools, devices, and channels data and feedback can be obtaine.. http://bit.ly/5yKvpX

col250401RT @sponsordiddy: 10 Commandments of Modern Marketing http://bit.ly/8uC7up

2adproshop10 Commandments of Modern Marketing: http://bit.ly/5GVRTl

EnterSuccess10 Commandments of Modern Marketing: On the other hand Sweetriot came out of nowhere, used no paid advertising of … http://bit.ly/6HLwmZ

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marketingbot“10 Commandments of Modern Marketing” http://tinyurl.com/y8mahr5

GINFrank10 Commandments of Modern Marketing http://bit.ly/8dJM9l

HartHootonMarketing and #SocialMedia tips from Augustine Fou | RT @acfou: Ten Commandments of Modern Marketing #marketing – http://bit.ly/8U3iI6

Tags: acfou, acfouThou, advertiser, advertisers, advertising, andylarrimore, AnnaMariaVirzi, AnnaMariaVirziHow, audiences, banner ad, BehavioralTargeting, Bergh, berteloot, best buy, brand, Brand-ing, business, cell phone, click, ClickZ, collaboration, collaborative innovation, com, ComandixI, commandment, Commandments, consumer, consumers, content, decision, Dell, demographics, den, development, equipment ads, fashion magazines, feature, feedback, firestorm, focus, fonstuinstra, Fou, gardening equipment, GetPushingRT, GranerCreative, horacemitchell, IdeaStorm, indicator, indie, information, innovation, interaction, interest, Jan, jan van den, jevedebe, kryptonite bike lock, lead, LEGO, list, make, making, MarComNetworkRT, marketing, marketing marketing, mass media, matt, mcgowanRT, measure, minivan, Modern, modern marketing, Moses, MyStarbucksIdea, online, optimize, organizational barriers, output, PDMAffiliates, pedrogomezGreat, performance, person, preneurThe, print, process, Product, publicity, radio, Read, Relative, reputation, respect, search, Shalt, someone, something, Starbucks, stone, stuff, SuzzicksRT, target, telecommunications company, TemplateZonepretty, term, Thou, time, tombutlin, U.S., van, van den bergh, Vanessa, variables, volume, way, Web, web pages, Wendy, WSI

Thursday, January 7th, 2010 Uncategorized No Comments

http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou Bio

go-Digital Blog on Digital Marketing

Opinions, Rants, Raves, Digital Marketing Strategy

volume

Coke vs Pepsi vs Dr Pepper

A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming

Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

AdAge Poll from May 19, 2010.

Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

Comparing Paid Celebrity Endorsements and Natural Search

Popular Posts – Week Ending March 19, 2010.

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

Facebook advertising metrics and benchmarks

What is Web 3.0? Characteristics of Web 3.0

social media benchmarks

Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)

1024-bit RSA encryption cracked by carefully starving CPU of electricity

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

What can search volume tell you?

Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant

Source: http://bit.ly/9RHDtQ (BusinessWeek)

Evian baby viral video has much higher ROI than Etrade baby superbowl ad

Etrade Baby Ad

Evian Baby Viral Video

About Me

Popular Posts

Recent Posts

Recent Articles by Dr. Augustine Fou

Meta

Pages

Archives

Favorite Sites

Opinions, Rants, Raves, Digital Marketing Strategy

volume

Facebook Suicide is on the rise (people leaving Facebook and not coming back)

Google Suggest — top searches starting with “how do i… “

Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.

NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.

AdAge Poll from May 19, 2010.

from zero to 3 million unique visitors in 8 months – groupon.com

Lady Gaga has achieved sustained search volume in about 2 years

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

Source: http://bit.ly/9RHDtQ (BusinessWeek)

Etrade Baby Ad

Evian Baby Viral Video

Thou shalt not target customers with messages they don’t want.

Thou shalt be truthful.

Thou shalt respect your customers.

Thou shalt make it easy for people to find you.

Thou shalt be useful.

Thou shalt make it easy for people to pass along.

Thou shalt measure and optimize.

Thou shalt listen to customers.

Thou shalt remove any organizational barriers to speedy, collaborative innovation.

Thou shalt not do brand-ing.

About Me

Tags

Popular Posts

Recent Posts

Meta

Pages

Archives

Favorite Sites