volume
Search as Research – Using Search for Continuous Consumer Insights
Groupon’s Future Is Groupon Now
Source: http://www.businessinsider.com/chart-of-the-day-groupon-now-2011-10
Groupon Now is a mobile app that shows users all the deals surrounding them on a map.
Because it allows Groupon to offer more deals than one per day, Groupon Now is the future of Groupon’s business.
As Groupon’s margins compress, Groupon Now is supposed to save the company by bringing in a huge volume of sales.
Also, because the deals are offered in “real-time” Groupon Now is an important part of Groupon’s plan to become a “yield management platform for small businesses” – as one source recently described the vision to us.
Unfortunately, according to Yipit, Groupon Now isn’t growing very fast.
Go read Yipit’s whole, careful breakdown of Groupon Now’s slowing growth for more >>
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See Also:
- CHART OF THE DAY: Groupon’s Massive Losses Aren’t So Massive Anymore
- Groupon IPO Road Show Scheduled For Next Week
- CHART OF THE DAY: The Scariest Chart For Apple Investors
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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)
Made-Up Word Advertising — “Retina Display” — is how Apple Launches New Products
A made-up word “retina display” had every major blog and news outlet scrambling to help explain what it was. Nearly 1.1 Million search results in 19 hours. It was covered on every evening news; look closely at the thousands of related news articles, etc. And all the major, powerful sites like Gizmodo, MacRumors, Engadget, etc. covered the event. Similarly 1.2 million search results on the “one more thing” feature — video calling on the iPhone called FaceTime. All entirely free primetime coverage — talk about the tens of millions of impressions achieved with NO media cost — they can definitely used the money saved to ensure Steve Job’s next keynote will have sufficient WiFi bandwidth for all those live blogging the event.
Look at the following graph of relative search volume. The spike in search volume for All-You-Can-Jet (in red) is about 4X higher than the orange line (Footlongs). And the blue line for “retina display” is 8X. Consider the cost of the paid TV media campaign supporting Subway’s Footlongs compared to the cost savings of the social media launch of JetBlue’s All-You-Can-Jet Pass and the no cost media for Apple.
Of course, not all companies will achieve the same mass coverage, but the techniques for product launches can be the same. Footlongs is an expensive paid media campaign by Subway and note how low the orange line is compared to the TWO no-cost launches.
And one more graph that shows Drobo plus 2 social media success stories — Groupon and FourSquare that even blow away Apple’s retina display — all for FREE.
Other notable examples of using made-up word advertising include JetBlue’s All-you-Can-Jet Pass and Subway’s Footlongs. Further details about JetBlue’s launch of the All-You-Can-Jet Pass is here – http://go-digital.net/blog/2009/08/jetblue-all-you-can-jet-pass/
Earlier unfiltered results on Google within 10 hours of launch — there are 3.9 Million results which will be de-duped overnight.
Day 1 Stats – page 1 position 3 in 44.6 million results
Coke vs Pepsi vs Dr Pepper
regional differences in the interest (search volume) for coke, pepsi, and dr pepper
UPDATE: January 29, 2013 – Pepsi continues to trend down in search interest and market share. See Relative Search Volume Mirrors Market Share
A sure sign Facebook’s already in trouble – meteoric rise and meteoric fall coming
Facebook Suicide is on the rise (people leaving Facebook and not coming back)
According to SAI sources, the following exchange is between a 19-year-old Mark Zuckerberg and a friend shortly after Mark launched The Facebook in his dorm room:
Zuck: Yeah so if you ever need info about anyone at Harvard
Zuck: Just ask.
Zuck: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend's Name]: What? How’d you manage that one?
Zuck: People just submitted it.
Zuck: I don’t know why.
Zuck: They “trust me”
Zuck: Dumb fucks.
Source: http://gizmodo.com/5537408/the-devolution-of-facebook-privacy
Google Suggest — top searches starting with “how do i… “
Ecosystem of Apps for Facebook is already overtaken by iPad Apps as evidenced by search volume around the 3 terms.
NYTimes: chart of Facebook Privacy Options – too complex for most people to figure out and use appropriately.
Charlie O’Donnell: “By the time of this post is done, Diaspora, the web decentralization play from four NYU/Courant students in New York, will undoubtedly have $100,000 raised on Kickstarter. Over and above that, it seems like they’re on a clear path towards a million dollars. Think I’m poking the bear? I’m dead serious. You watch. A week from now, they get to seven digits. Why? Because the ire over Facebook’s privacy issues, platform aggression, etc. is real. If you’re concerned about Facebook, these guys are your heroes.”
AdAge Poll from May 19, 2010.
My Previous article: Facebook is going down in unique users, visits, and time spent
Two recent beneficiaries of social amplification
from zero to 3 million unique visitors in 8 months – groupon.com
Lady Gaga has achieved sustained search volume in about 2 years
Comparing Watch Brands via Search Volume
Two insights from this chart:
1. people buy watches for Christmas
2. overall search volume has been on the decline consistently for years
3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable
Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.
Comparing Paid Celebrity Endorsements and Natural Search
Maria Sharapova vs Megan Fox
Canon has spent millions of dollars on promoting Maria Sharapova, but no one has spent much money on promoting Megan Fox on television ads. But from the search volume, Megan Fox has far larger search volume (implying people remember her name and search for it) versus Maria Sharapova.
Popular Posts – Week Ending March 19, 2010.
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How to manufacture a viral video sensation and make viral profits – Post 2 of 2
What can search volume tell you?
Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant
Not only did the shift towards digital communication cause a continuing decline in revenues, the lack of innovation caused the U.S. Postal Service to fall far behind able competitors like FedEx, UPS, etc. (lowering prices is not innovation; and delivering 3 days a week is not innovation either.) We are at a point now where if the USPS disappeared, consumers will shift their remaining habits towards digital and existing delivery competitors will (gladly) absorb the incremental business (because they already work the routes anyway, and can even lower prices due to extra volume).
Source: http://bit.ly/9RHDtQ (BusinessWeek)
March 4 (Bloomberg) — The U.S. Postal Service, facing a $238 billion budget deficit by 2020, should consider cutting delivery to as few as three days a week as the agency attempts to pare costs, a consulting firm said.
Those cuts are among changes McKinsey & Co. presented in a report this week at a postal conference in Washington. Options also included expanding business lines and restructuring retiree health benefits.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
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Published Articles by Dr. Augustine Fou
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