wall street journal
California-based food delivery service Eat24.com was looking to get the word out about its late-night meal offerings without breaking the bank.
Having accepted $0 in venture capital funding, Eat24 needed to find sites to advertise on that drew large traffic numbers, but wouldn’t charge the company high rates to display its ads.
The answer, of course, was porn.
An industry leader like Pornhub brings in 14.9 million unique visitors monthly, according to the tracking site Quantcast. That’s more than the websites for Bloomberg and the Wall Street Journal combined. “A whopping 30% of ALL web traffic is dedicated to adult sites,” the company claims.
The catch is that a brand that advertises on Bloomberg is probably unlikely to put their name beside X-rated content. In fact, Eat24 found that the only companies that advertised on porn sites were other porn sites and “natural male enhancement” sellers.
As a result, Eat24 said the advertising rates were dirt cheap. The company capitalized by pairing sexually suggestive banner ads (“BLT with your BDSM?”) alongside video landing pages. The viewers that saw the ads were, naturally, not dressed appropriately to go out in public, and likely to have worked up an appetite. In short, they were the perfect customers to order delivery from ! the comf ort of their own homes.
The campaign wound up being a whopping success. Eat24 said its adult site banner ads were able to get three times as many impressions as the ads they posted on Facebook, Google, and Twitter combined. And they did it at just 10% of the cost. What’s more, the company said 90% of the visitors the banners generated were coming to Eat24 for the first time.
It remains to be seen whether other non-adult companies will follow Eat24’s lead.
Trading on the NASDAQ halted Thursday afternoon due to a technical issue with something called UTP SIP quote dissemination.
UTP, or “unlisted trading privileges” refers to the ability of other exchanges to trade stocks on the NASDAQ and SIP (“securities information processor”) is the system by which NASDAQ sends quotes of those securities to other exchanges.
Exchange officials are scrambling to a) figure out what happened and b) resume trading safely. At this point, everyone is just confused. From the Wall Street Journal:
“It’s really shocking. We’re stuck,” said Ramon Verastegui, head of global engineering and strategy at Société Générale. “If we want to trade Apple, we can’t.”
With no new updates, CNBC pundits were locked in a talking heads decabox.
The “market is too complicated” and “ridiculously complex” said former Nasdaq Vice-Chair David Weild to CNBC.
Both the NYSE and the BATS Exchange stopped trading in all NASDAQ-listed Tape C securities, per NASDAQ’s request. Tape C securities are listed on the NASDAQ or NASDAQ Small Cap exchange.
NASDAQ intends to re-open trading in all Tape C securities with a halt cross wi! th a 5-m inute quote only period starting at a time to be determined. NASDAQ will not be cancelling open orders on the book. Customers who wish to cancel their orders may do so and any customer who wishes to not participate in the re-opening should cancel their orders prior to the resumption of trading. Additionally, NASDAQ will clear all stale quotes from the UTP SIP prior to the commencement of trading.
A low volume day should mean the NASDAQ can get back on its feet, according to CNBC. But we’re still waiting.
drag2share: REPORT: Apple Has A Plan To Let Viewers Skip Ads Altogether And Pay Media Companies For The Lost Views (AAPL)
Apple is pitching media companies on a plan to allow viewers to skip advertisements while watching TV as part of its plan for an Apple TV, Jessica Lessin reports.
The ad-skipping technology from Apple would be part of a premium package for users.
To offset the lost viewership, Apple would compensate media companies for the skipped ads, says Lessin, a former Wall Street Journal reporter who is starting her own tech news site.
This seems like an audacious idea from Apple. eMarketer projects U.S. TV ad spending will be $66.35 billion this year. If Apple were to compensate for lost ad revenue, it could get pretty expensive pretty quickly.
Apple has been exploring the TV market for years now. It has reportedly been developing a full-blown television set, but nothing has happened yet. Lessin suggests Apple is more focused on making something happen in the TV market.
Apple has bought WifiSLAM, a company providing indoor mobile location services, which lets people figure out their location inside a building using the strength of its Wi-Fi signals.
Indoor mobile location is a burgeoning field as more and more people use their smartphones inside buildings – with at least two Finnish companies, Walkbase and IndoorAtlas, offering their own systems for zeroing in on where they are, and a map of their surroundings.
Apple confirmed to the Wall Street Journal that it had bought the company, though it didn’t comment on the estimated $20m price tag. It said that it “buys smaller technology companies from time to time”.
WifiSLAM uses the variation in different networks’ Wi-Fi signal strengths to triangulate the user’s location. The company co-founders include a former Google staffer, and has backing from Don Dodge, who worked at both Google and Microsoft.
Walkbase has been developing its offering since 2009, and presently has an Android app offering. IndoorAtlas uses variations in the earth’s magnetic field to determine the user’s location – meaning it doesn’t rely on Wi-Fi or other data, and doesn’t need hardware.
For Apple, improving its maps offering has become increasingly important since it dumped Google’s mapping service for its iPhone and iPad products last September. That met with widespread criticism, and forced chief executive Tim Cook to issue a grovelling apology, and saw the ousting of Scott Forstall, who had been in charge of the iPhone software division, and of the head of the mapping team.
Yahoo CEO Marissa Mayer could be on the cusp of her first big acquisition-like move.
The Wall Street Journal reports Yahoo is in talks to buy 75 percent of Dailymotion, a YouTube-esque video service that’s popular in Europe.
Dailymotion is owned by a French Telecom. It’s sort of a mess of different videos. Some are user generated, some are professional.
Yahoo would buy the stake at $300 million valuation with an option to buy the remaining 25 percent later, says the Journal.
Yahoo’s HR leader Jackie Rees told employees recently Yahoo was working on two large acquisitions. A lot of names have been floated around since then.
We’re not sure how Dailymotion fits Mayer’s vision for Yahoo. It’s never struck us as a great technology or media property. And, it’s not a big mobile property as far as we can tell.
However, the Journal says it had 116 million unique visitors in January, making it the twelfth biggest site in the world. It’s also popular outside of the U.S., which could be valuable to Yahoo since it’s largely a U.S. based business.
Sure, Ubuntu for smartphones is slated to appear as a downloadable image for the Galaxy Nexus late this month, but you’ll have to wait until fall to get your hands on honest-to-goodness Ubuntu phone hardware. According to the Wall Street Journal, Canonical founder Mark Shuttleworth says Ubuntu handsets will hit two “large geographic markets” in October, and that the open source OS has struck the fancy of carriers, to boot. However, Shuttleworth remained coy regarding which regions will see the devices launch in October and which manufacturers will be serving up hardware.
Source: Wall Street Journal
This morning, a Wall Street Journal story by
Many retailers are terrified of turning into a showroom. They fear consumers will come only to test out the products they’ll later buy online.
Many stores, including Restoration Hardware’s rival Pottery Barn, fought showrooming by “rushing to lower prices,” Solsman writes.
But Restoration Hardware decreased its number of physical stores and used the remaining ones as showrooms. Sofas, tables, rugs and other decor were meticulously arranged with an emphasis on the aesthetic. Customers could find even more merchandise online or in catalogues while shopping in the stores.
The tactic is working. Direct-to-consumer now makes up half of Restoration Hardware’s business, and the retailer has reported double-digit sales growth for 10 quarters, according to Solsman.
“Furniture and decor, unlike consumer electronics and other items, aren’t easily searchable by specifications,” Solsman writes. “A highly fragmented market, home furnishings sellers benefit from many players having proprietary merchandise, which stunts online competitive threats.”
Tech patents have become a huge commodity in America.
Why buy a patent? Well, you’ll be able to sue anybody who infringes it.
You could also license it, and use the technology it covers all you want.
With these lucrative possibilities in mind, tech companies typically buy patents in big bundles.
And these patent bundles can go for jaw-drawing amounts.
Patent brokerage firm IPOfferings has now provided a glimpse into exactly how much a company will buy for the right to somebody else’s invention.
7. Adaptix’s $100 million sale to Acacia Research
In January, Adaptix sold Acacia Research 230 patents covering 4G technology, according to IPOfferings.
The deal was Acacia’s first major move to buy its own patent rights, the Wall Street Journal reported at the time. Previously, Acacia partnered with universities and other organizations to help them enforce patents.
Acacia has been criticized as a “patent troll,” or a company that makes most of its money from licensing patents or filing patent lawsuits.
However, Acacia CEO Paul Ryan previously told BI that people who use that term are just “name calling.”
6. Fujifilm Corp.’s $105 million sale to Universal Display Corp.
Fujifilm sold 1,200 patents covering OLED (organic light-emitting diode) technology to Universal Display Corp. in July, according to IPOfferings.
OLEDs are used to make increasingly popular high-contrast, low-energy screens, Science Daily has reported.
5. Real Network’s $120 million sale to Intel
In January, Real Network sold 190 patents to Intel covering technology for media players, according to IPOfferings.
The deal also included 170 patent applications (patents that haven’t been approved) and some video streaming software, the Wall Street Journal reported at the time.
The patent acquisition built Intel’s portfolio for technology that allows streaming on smartphones and laptops, according to the Journal.
How did Zynga get so far behind in mobile?
Here’s one clue, from the Wall Street Journal’s report on CEO Mark Pincus’s troubled turnaround effort.
Until earlier this year, Pincus used a BlackBerry as his primary phone. He switched to the iPhone because that’s the primary phone that Zynga’s mobile users play its games on. (Zynga doesn’t make BlackBerry games.)
When Marissa Mayer took over as CEO of Yahoo, one of the first things she did was nix BlackBerrys as corporate devices. She got employees their choice of iPhones, Android phones, or Windows phones instead.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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