Walmart

drag2share: YES! Amazon Will Start Delivering Your Groceries (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/ZRtxKwoXtZo/yes-amazon-will-start-delivering-your-groceries-2013-6

YES! Amazon Will Start Delivering Your Groceries (AMZN)

Jun 4, 2013

Amazon Fresh

Amazon plans to start delivering groceries in 40 U.S. markets, according to Reuters, in hopes of destroying/disrupting the $568 billion food marketplace.

Amazon has been testing grocery delivery — AmazonFresh — in Seattle for a while, and was working on warehouse/refrigeration capacity logistics to roll it out nationally. (You can get a taste of Amazon’s grocery delivery business here.)

Your local supermarket — you know, the one you’re forced to drive to — may be dead in the water, if Amazon gets its way.

Bill Bishop, a prominent supermarket analyst and consultant, says everyone up the chain to Walmart is threatened by the plan:

Amazon’s expansion plans are a potential threat to grocery chains such as Kroger Co, Safeway Inc and Whole Foods Market, as well as general-merchandise retailers Wal-Mart Stores Inc and Target Corp, which also sell a lot of groceries.

“The fear is that grocery is a loss leader and Amaz! on will make a profit on sales of other products ordered online at the same time,” he said. “That’s an awesomely scary prospect for the grocery business.”


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , ,

Tuesday, June 4th, 2013 news No Comments

How To Become A Thought Leader In Your Industry

Source: http://www.businessinsider.com/how-to-become-a-thought-leader-in-your-industry-2012-12

Dan Waldschmidt

To become an expert, you need to have a voice that sets you apart from others in your field, but first, you need credibility to achieve this level of respect. 

There are plenty of bloggers out there who have thousands of followers listening to their tips and ideas. They have become thought leaders in their industries and their names appear alongside the title “expert.”

Dan Waldschmidt is a speaker, author, consultant and researcher. He’s been profiled in Business Insider, Business Week and Inc., and his book Edgy Conversations is scheduled to be published in March 2013.

But he doesn’t consider branding a part of his success, because it’s more of “a lifestyle than anything else,” Waldschmidt told us.

“I still reject this whole idea of branding. It’s branding when it’s on the side of a piece of beef,“ he said. “It’s hard to change. But life changes.”  At the age of 12, Waldschmidt started a lawn mowing business and by 19, he was the youngest sales manager for Sears when “Sears used to be Walmart.”

We recently caught up with Waldschmidt for his tips on how to be recognized as a thought leader in your industry. Here’s his advice:

1. Maintain a blog. “In 2005, I started blogging as a CEO,” Waldschmidt says. “I wrote about how lonely it was to be CEO.”

“When I wa! s in sal es, I was a hotshot and everybody loved me. When I became CEO, it was lonely so I started writing about some of these radical thoughts.”

Waldschmidt writes in his blog a few times a week and told us that he’s usually writing 15 posts at a time. If someone ticks me off, I write about it,” he said. “I’ll write the title, then I’ll think up the contents.”

2. Choose a voice—and stick to it. “Usually when I write something, it’s the exact opposite of what the other experts are saying,” he said.“And I see if I can back up the exact opposite of what they say.” At first, you will let the people who doubt you affect your own work, but after awhile, if you’re doing something right, those people will eventually need you, he maintains.

“They need the guy like me who puts everything out there and finds the solution for everyone else.” To set yourself apart, you need to have a specific voice, but don’t stress too much on holding on to this voice, because at some point, you voice will change.

3. Work really, really hard. “There’s a lot of ways to brand yourself,” Waldschmidt said. “For me, I have a relentless pursuit of getting it right.” And to become successful, he said that people need to stop thinking that the world owes them, because “no one owes you anything.”

“Get out there and make something of yourself. When you get knocked down, get back up.”

SEE MORE ON OPEN FORUM:

Please follow Careers on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, December 5th, 2012 news No Comments

Twitter Mentions And Facebook Likes Have No Impact On Sales

Source: http://www.businessinsider.com/social-media-has-no-impact-on-sales-2012-11

H&M

Retailers may have hit record sales over the shopping weekend from Thanksgiving through Cyber Monday, but the impact of social media campaigns many of them invested in is less certain.

Offerpop, which helps retailers including Amazon, Sears and Walmart run social-marketing campaigns, says it saw a 40percent increase in social-media campaigns by its clients for the Black Friday shopping weekend compared with last year.

Yet social media made up less than 1percent of online traffic and sales on Black Friday, according to IBM Smarter Commerce, which tracks sales for 500 of the top retail sites. And that’s down from last year. That’s based on customers who were referred to a retailer’s site through social media and made a purchase right then.

It may not be a bad thing though, given that retailers were using social media more to raise brand awareness than to push sales this year, says Jay Henderson, strategy director for IBM Smarter Commerce.

Target rewarded a number of customers who were tweeting about the company with electronic gift cards over the weekend, spokesman Joe Curry says. It also used an interactive Facebook app to reveal its Black Friday deals by pitting a series of items against each other and asking users to pick which product they thought would go on sale for Black Friday. The game had almost 1 million users in a four-day span, Curry says.

Twitter mentions for retailers also jumped. Mentions of the (AT)DisneyStore handle increased 42percent , the company reports. And tweets with the hashtag (POUN! D)FairyG odmother, which customers included when they had a question or needed help with a product, were up 40percent from last year.

While it may be hard to track how much this kind of social-media activity benefits retailers in terms of sales, “Most of the retailers we’ve worked with have all agreed that people talking about their particular store or brand is always going to be better than not,” says Erin Robbins O’Brien, head of business intelligence at Viralheat, a data analytics company whose software helps companies track social-media sentiment.

And social media’s influence on purchases is stronger than the IBM numbers let on, she says.

“Social media in some way, shape or form is oftentimes one of the first ways someone will hear about something,” O’Brien says. “It contributes to not just awareness but actual product decisions.”

“Mostly people are using social to discover products and to discover deals,” says Mark Cooper, chief marketing officer for Offerpop.

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , ,

Saturday, December 1st, 2012 news No Comments

Here’s The ‘Irresistible’ Pitch Walmart CEO Mike Duke Used To Woo His Most Important Engineer

Source: http://www.businessinsider.com/walmart-ceo-mike-duke-walmartlabs-2012-11

Walmart CEO Mike DukeWalmart may be the king of retail in the physical world, but on the internet, it’s still a challenger.

Jeremy King, a Silicon Valley engineer who built key parts of eBay’s infrastructure, joined global retail titan Walmart in the summer of 2011 as CTO of Walmart.com.

Farhad Manjoo interviewed King for his great story on Walmart’s evolution at Fast Company, and the engineer described the “irresistible pitch” that CEO Mike Duke gave him over a videoconference call, luring him into the job.

Duke wanted to become more experimental — and he was making the moves to prove it. From Fast Company:

After years of seeing his company lag online, Duke swore that digital was now a priority for Walmart. Duke had restructured the company, placing e-commerce on equal footing with Walmart’s other, much larger divisions. He had made serious investments in high-tech talent, acquiring several startups. One, a 65-person social media firm called Kosmix with expertise in search and analytics, was the impetus for Walmart rechristening its Valley operations “@WalmartLabs.”

Duke was looking for people who would revive the company’s sites and services, and energize its entire culture. He hoped to turn a company famous for rigid, coldly effective business processes into one that’s flexible, experimental, and entrepreneurial. In other words, Duke wanted to inject a bit of Silicon Valley into Bentonville, Arkansas. In the summer of 2011, King signed up as CTO of Walmart.com. “We’ve hired hundreds of incredibly talented peop! le, in S ilicon Valley and around the world,” says Duke of his aggressive moves. “We are playing to win.”

King now heads @WalmartLabs — the company’s skunkworks. He has been tasked with bringing Walmart into the rapidly morphing world of e-commerce. That means reinventing the shopping experience — both in-store and online — and facilitating Walmart’s digital transformation.

And, judging by Duke’s pitch, it looks like he has his CEO’s full support.

Read Manjoo’s full story at Fast Company >

NOW SEE: Black Friday Shopping Hysteria From Around The Country >

Please follow Retail on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 26th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 19th, 2012 news No Comments

Analytics Show Facebook Curbs The Reach Of Big Brands’ Posts

Source: http://www.businessinsider.com/facebook-curbs-the-reach-of-big-brands-2012-11

Billionaire entrepreneur Mark Cuban and “Star Trek” actor George Takei both complained recently that Facebook reduced the “reach” of their posts, limiting the number of fans likely to see any given post.

More seriously, two executives at major social media agencies owned by WPP group claimed the same thing — only with data.

In response, Facebook formally denied that it is “gaming” its Edgerank post algorithm to reduce the reach of posts (and thus force advertisers to pay to promote posts to reach all their fans).

Now comes PageLever, a Facebook analytics company, which gave Mashable some data that shows that the bigger fanbase your Facebook page has, the lower reach any individual post has. Brands with small fanbases of fewer than 10,000 people can get nearly 20 percent of them to see any individual post. But brands like Coca-Cola and Walmart, who have more than 1 million fans, can only get about 6 percent of them to see any given post — unless they pay:

PageLever

The data suggest Facebook’s algorithm discriminates against bigger brands. It encourages smaller brands by offering them triple the reach of their larger competitors. But the more successful a brand becomes on Facebook, the more its organic average reach dwindles.

By the time any company has more than 100,000 fans, of course, they’re pretty dependent on Facebook as a marketing medium — and thus may be more likely to pay to promote posts.

Related: Facebook Denies It Is ‘Gaming’ Its News Feed To Force Companies To Buy Ads

See Also: Facebook Accused Of Changing A Key Algorithm To Hurt Advertisers

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, November 19th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

The Growing Value of Dollar Stores Online

Source: http://blog.compete.com/2012/05/02/the-growing-value-of-dollar-stores-online/

Dollar Store

Image from: Dollar Store Image / Shutterstock

Shoppers may not associate dollar stores with ecommerce, as the cost of shipping is likely to exceed the price of most items sold in these stores. However, traffic to dollar store sites has been steadily increasing over the past few years, and more shoppers are turning to the web for increased value.

The three main players in the space, Dollar General, Family Dollar, and Dollar Tree, have all experienced a continual growth in traffic since March 2010, with Family Dollar in particular up 130%. Today, all sites see about 1 million unique visitors per month. The growing popularity of these sites is more impressive when you consider that the sites may not even offer the option to purchase online or only recently rolled out that capability. Dollar Tree has had ecommerce capabilities since 2009, but Dollar General just introduced them in September 2011 and Family Dollar doesn’t have the option to purchase at all.

UVs to Dollar Stores

Since the focus of these sites is less on purchasing, shoppers use them primarily as an in-store companion tool—visiting for coupons, weekly ads, and store locators. Family Dollar and Dollar General also have extensive recipe sections that highlight inexpensive meals that can be made using their products.  The recipe feature helps to further position these sites as a shopper’s planning resource, and emphasizes the grocery offerings of these stores, a growing part of their business.

Dollar store shoppers are most likely interested in saving money, especially during these economic times. In Q4 of 2011, an average of 60% of online dollar store shoppers also visited Walmart.com in the same month, and Walmart shows up in the top 10 referring sites for each of the stores. Dollar store shoppers may be comparing prices with Walmart and deciding whether to buy in-store or online.

Top 10 Referring Sites to Dollar Stores

Dollar store sites should continue to offer in-store planning resources as online traffic increases, but they may also want to emphasize their ecommerce potential as well. By offering competitive prices to Walmart and differentiating themselves as a more convenient option, they could gain more shoppers. They are also a good candidate for offering free shipping promotions, as shipping costs may be a major deterrent to people buying their inexpensive items online.

Tags: , , , , , , , , , ,

Monday, May 7th, 2012 news No Comments

Source: http://gizmodo.com/5894491/a-forgettable-cameramedia-player-is-suddenly-worth-remembering-when-its-just-22

A Forgettable Camera/Media Player Is Suddenly Worth Remembering When It's Just $22It’s been quite a while since a personal media player finagled its way onto the site, and while eMatic’s new eSport Clip is probably a marginal-at-best media player and digital camera, it’s worth noting that it’s also just 22 bucks.

For reference, it will cost you $40 just to get the extended warranty on the display-less iPod Shuffle, which doesn’t come with a camera. And while the image quality on the eSport Clip is probably even more abysmal than the iPad 2’s camera, and you’ll be no doubt squinting at its tiny 1.8-inch display, you’ve probably already forgotten that it’s just $22, available excusively from Walmart. [eMatic]

Tags: , , , , , , , , , , , , , , , ,

Monday, March 19th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing