war

It’s Incredible How Much Reputation Matters For Brands

Source: http://www.businessinsider.com/its-incredible-how-much-reputation-matters-for-brands-2012-12

In a time where trust in companies is at an all time low, it’s more valuable than ever. That’s not a moral or values based statement, it’s about the impact on the bottom line.

This chart, from a presentation at McKinsey’s Chief Marketing And Sales Officer Forum, shows how much investors and consumers reward an outstanding reputation: 

McKinsey

Despite the incredible value of reputation, according to McKinsey’s Betsy Holden, companies aren’t taking full advantage of their opportunities to increase it:

McKinsey reputation

One thing they can do to improve their reputation is bolster their social media presence. They can publish material related to the above, like information about transparency or environmental efforts, and can use it as a customer service tool. Being accessible and accountable increases trust.

That route may be particularly effective because social media is trusted by consumers at a rapidly increasing rate:

Social trust

NOW READ: McK insey Predicts The War For Talent Will Go Nuts By 2020

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Monday, December 17th, 2012 news No Comments

6 Brilliant TED Talks That Every Business Leader Should Watch

Source: http://www.businessinsider.com/6-ted-talks-entrepreneurs-must-watch-2012-11

ted talk amy cuddy

TED.com is just about the best place to hang out online if you have a few minutes to kill.

That’s because it offers free recorded lectures given by brilliant people doing amazing things in areas including technology, entertainment, design, business, science, and global issues.

And what’s cool about it is the talks are tagged so if you’re in the mood for something inspiring or funny, for example, you can get just the kinds of videos to do the trick.

Here are a handful of insightful TED talks posted this year that every entrepreneur should check out.

Shawn Achor explains how to change your perception of reality to produce better work.

Psychologist Shawn Achor doubles as a comedian in this talk, during which he says the lens through which your brain views the world shapes your reality.

“And if we can change the lens not only can we change your happiness, but we can change every single educational and business outcome at the same time,” he says in this highly entertaining video.

Drew Curtis discusses how he defended his business from a patent troll.

When Fark.com was sued by a patent troll “…for the creation and distribution of news releases via email” alongside companies such as Yahoo, MSN, Reddit, AOL, and TechCrunch, the eight-person company stood its ground.

“I had hoped to team up with some of these larger companies and defend against this lawsuit but one by one they settled out of the case even though not one of these companies infringed on the patent,” says Drew Curtis, founder of Fark.

The reason? The average troll defense costs $2 million and takes 18 months if you win. He proves that little guys don’t have to let themselves get bullied with ! frivolou s lawsuits.

Julia Burstein gives 4 lessons in creativity.

In this inspiring talk, radio host and book author Julie Burstein gives voice to several interviews with remarkably talented people who found that creativity grows when you pay attention to the world around you, learn from challenges, push against the limits of what you can do as well as the hardest thing of all—embrace loss.”

“We have to stand in that space between what we see in the world and what we hope for, looking squarely at rejection, at heartbreak, at war, at death,” she says.

See the rest of the story at Business Insider

Please follow War Room on Twitter and Facebook.

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, November 14th, 2012 news No Comments

The 20 Biggest Corporate R&D Spenders In The World

Source: http://www.businessinsider.com/biggest-research-and-development-spender-2012-10

Every year management consulting Booz & Co. puts together a comprehensive report on the world’s 1000 biggest spenders on research and development, and the connection between that spending and performance.

Booz & Co. senior partner Barry Jaruzelski told us that “in the US, Europe, and Japan that’s fairly easy to put together, but to do it on every market, to get South Africa, China, India, Brazil, Russia, Israel, etc. takes a fair amount more effort.”

There’s an incredible amount of money in R&D. The top 20 companies alone spent $153.6 billion last year, which is more than a quarter of the total $603 billion by the world’s 1000 biggest spenders. 

Here are last year’s top 20 spenders:

Biggest corporate spenders

Read the full report here

NOW READ: The 10 Most Innovative Companies In The World

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , ,

Wednesday, October 31st, 2012 news No Comments

The Winner Of The Apps vs. Browsers War Is… (AAPL, MSFT, GOOG)

Source: http://www.businessinsider.com/bii-report-the-winner-of-the-apps-vs-browsers-war-is-2012-9

apps vs browserThe mobile web is unique because it has two distinct access points: browsers and apps.

In a special report on Mobile Usage just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including the recent trends in mobile browser and app usage.

Access The Full Report By Signing Up For A Free Trial Today >>

So, apps vs. browsers. Who is winning?

The report has lots of charts and data that can be easily accessed, downloaded, and put to use. 

In full, the report also looks at:

To access BI Intelligence’s full report on Mobile Usage, sign up for a free trial subscription here.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, September 19th, 2012 news No Comments

An Enormous Chinese Price War Backfired For Everybody Involved

Source: http://www.businessinsider.com/an-enormous-chinese-price-war-backfired-for-everybody-involved-2012-9

china, retail, store, looking, wonder, think, thought, curiuous, explanation

Some of China’s largest retailers are facing an official investigation for deceptive sales practices after a recent price war spiraled out of control.  

At the Wall Street Journal, Laurie Burkitt reports that one company’s promotion drove a race to the bottom. From the piece:     

Beijing Jingdong sparked the latest price war last month after Chief Executive Liu Qiangdong said on his microblogging site that he would dispatch 5,000 agents to check prices at rival outlets and would undercut their prices at least 10%. Suning and Gome responded by agreeing to offer consumers lower prices on the companies’ e-commerce sites.

It worked at first; Beijing Jingdong’s 360buy.com sold upwards of 250 million yuan worth of goods in three hours.

But then the competing offers spread to Chinese social media and snowballed to the point where companies were apparently unable to offer stated discounts and ran out of items, sparking widespread anger. 

China has many consumers, but not much in the way of consumer protection. Pressure on these retailers from slumping demand and rising inflation mean they occasionally resort to dubious pricing practices.

It’s a sign what’s at times still an awkward hybrid economy, even as China moves towards surpassing the United States as the world’s largest economy. 

Rapidly changing prices are becoming an inevitable part of online retail. Combining that with brick and mortar outlets and the sheer size of China’s burgeoning consumer class created a complete disaster.

See also: Here’s What Led To Explosive Growth For Chinese And Indian Entrepreneurs

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, September 6th, 2012 news No Comments

Lego For Girls Is A Gigantic Success Despite Huge Controversy

Source: http://www.businessinsider.com/lego-for-girls-2012-8

legos build

COPENHAGEN, Denmark (AP) — Danish toy maker Lego says a new series it created specifically for girls has proved popular despite being criticized for fueling gender stereotypes — and has made first-half profit jump 35 percent.

Net profit rose to 2 billion kroner ($336 million), from 1.48 billion kroner the same period last year. The family-owned company says sales rose 24 percent to 9.1 billion kroner.

The company, based in western Denmark, sold twice as many LEGO Friends sets as expected during the first six months of the year.

Chief Executive Joergen Vig Knudstorp said Friday that “sales (of the new sets) have been quite astonishing.”

When Lego Friends was launched earlier this year, it was met with petitions demanding to put an end to the sexualization of women and girls in media.

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, August 31st, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, August 30th, 2012 news No Comments

More Proof That Apple Is Crushing Android In The Platform War (AAPL, GOOG)

Source: http://www.businessinsider.com/apple-beating-android-in-platform-race-2012-6

Here’s more proof that Android, despite having a huge lead in marketshare, is still losing the platform war to Apple.

As you can see in this chart, 69 percent of new apps started by developers in the first quarter of the year were for iOS, as opposed to 31 percent for Android. The data comes from Flurry, which is a mobile analytics company working with thousands of developers.

What this means is that for every 10 new apps started by a developer, seven are for the iPhone, and just three are for Android.

What is the “platform war”? It’s a battle to get the best software from the best developers on your platform.

As we explained earlier this week, marketshare only matters if it means developers are focused on your platform first. If developers choose Android first, then Apple has a big problem. It misses out on the best software. If it misses out on the best software, consumers are more likely to choose Android.

For whatever reason, despite Android’s huge lead in marketshare, developers still choose Apple’s iOS first. Until this changes, Apple’s smaller share of the market is not a big problem.

Android defenders might look at this chart and note its share of the new project starts are growing on a sequential basis. However, Flurry says, “While Google made some gains in Q1 2012, edging up over the 30 percent mark for the first time in a year, this is largely due to seasonality, as Apple sees a spike in developer support leading up to the holiday season.”

Flurrychart

 

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Thursday, June 7th, 2012 news No Comments

This New California Mobile Privacy Deal Is Absolutely BRILLIANT (GOOG)

Source: http://www.businessinsider.com/this-new-california-mobile-privacy-deal-is-absolutely-brilliant-2012-2


California Attorney General Kamala Harris

If you live in California, you’re soon going to have a chance to read a privacy policy for every single app you download onto your mobile phone.

That’s thanks to a “Global Agreement” signed by California Attorney General Kamala Harris and six big companies in the mobile space: Google, Apple, RIM, Microsoft, Palm, and Amazon.

Just one question.

Who reads privacy policies?

You probably don’t. Just like you don’t read the terms and conditions when you download and install software, or sign up for an online email account, or rip the tag off a new mattress.

But!

The 1% of you who do read privacy policies are probably the exact same 1% who are losing sleep because information from your iPhone address book was secretly being uploaded to the servers of Path and some other app makers.

So the Attorney General and the six companies win for looking aware and concerned about online privacy, and the privacy zealots get to rest a little easier before going off on their next crusade. (Probably against Google.)

Plus, apps makers now all have to hire lawyers to write up these privacy policies and interns to put the policies online and build links to them in their apps. Which increases employment!

Wins all around. Well done.

See also: THE TRUTH ABOUT ONLINE PRIVACY: Who Cares?

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 22nd, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing