water source

Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored Water

Source: http://gizmodo.com/5966108/starbucks-is-charging-450-for-a-specially-etched-metal-gift-card-to-buy-coffee-flavored-water

Starbucks Is Charging $450 for a Specially Etched Metal Gift Card to Buy Coffee Flavored WaterStarbucks, purveyor of coffee flavored water, builder of coffee scented corner stores and shelter for no coffee drinking Wi-Fi leeches, has a new shtick: a premium gift card. It’s made of steel! It’s ‘specially etched’! And it’s a super, limited edition that inanely costs 450 bucks.

The gift card itself costs $50 to make, the other $400 will be loaded as Starbucks credit and can only be bought on Gilt. I guess Starbucks people go to Starbucks enough that the $400 will manifest destiny itself in the caffeinated brown liquid but damn if this isn’t some elitist craziness. The card, which will surely make its owners feel good about themselves, comes with “with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea.”

Jason Goldberger, executive vice president at Gilt.com, told the USA Today it’s all about exclusivity:

“When you’re waiting in line at Starbucks, the next person in line won’t have it.”

Ugh. [USA Today]

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Wednesday, December 5th, 2012 news No Comments

Pay TV May Not Be Dead, But It’s Dead In The Water

Source: http://www.businessinsider.com/chart-of-the-day-pay-net-additions-2012-11

Some people think the pay TV business is on its deathbed. These numbers from Bernstein Research’s Craig Moffett, via Peter Kafka, don’t hurt that argument.

As you can see, subscriber growth has been just about flat for the last two years. This is good news because it means people aren’t ditching pay TV in droves. But it’s bad news because it means the industry is stuck.

chart of the day, pay tv net additions, total yoy subscribers growth, nov 2012

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Friday, November 9th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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