Ways

Netflix Encodes Every Movie 120 Different Ways

Source: http://gizmodo.com/5969677/netflix-encodes-every-movie-120-different-ways

The problem with streaming video to different devices—computers, tablets, phones, and whatever else—is that they all demand subtly different streams if they’re to look their best. If you’re Netflix, which streams to 900 different types of device, that leaves you with some work to do.

According to Netflix, it has to encode each and every movie it offers in 120 different ways. Add to that the crowd sourcing of subtitles, global variation in titles and formats, and an armful of other problems, and the work Netflix has to go to makes $8 a month seem even better value. The video above was used at a Netflix recruitment fair—but gives a decent insight into how its video wends its way from Hollywood to your tablet. [GigaOm]

Tags: , , , , , , , , , , , , , , ,

Wednesday, December 19th, 2012 news No Comments

The Four Seasons Has A New Plan To Promote Itself As A Destination For Foodies

Source: http://www.businessinsider.com/the-four-seasons-new-website-taste-2012-12

Taste Four Seasons

Instead of trying to turn all of its 90 restaurants into destination eateries, luxury hotel chain Four Seasons is taking a different approach to promote its dining venues.

The company just launched a new website called Taste, which is basically a Pinterest knockoff that showcases restaurants, chefs, and recipes at the Four Seasons.

In one section called “1 Ingredient, 3 Ways,” Four Season’s chefs will create recipes centered around (what else?) specific ingredients, and visitors can then vote on which version they like best.

There’s also a unique learning component featuring a flavor profile on the ingredient, what region it comes from, its taste, benefits, and the ways it can be prepared.

The company is banking on people discovering Taste not only through the Four Seasons’ website, but through searches such as, “What can I make tonight with apples?” It sees the website as a useful tool, while also connecting visitors with its chefs, restaurants, and ultimately its brand, we learned at a launch event for the website at the Four Seasons New York this week.

In essence, the Four Seasons is building an interactive epicurean community that is also spreading its desired image as an food-oriented hotel, one website click at a time.

SEE ALSO:  The 10 Best All-Inclusive Hotels On The Planet

Please follow The Life on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, December 7th, 2012 news No Comments

Google Lets Advertisers Track Consumers In New Ways On iOS6 – Today’s Ad Brief

Source: http://www.businessinsider.com/google-lets-advertisers-track-consumers-on-ios6-2012-10

magnifying glassMarketers and advertisers using iOS applications can now monitor app downloads on Google’s AdWords This function has been available on Android phones since April. 

Gap is no longer planning to work with just Ogilvy on its advertising campaigns. While the company told Ad Age that it is not doing an agency review, Gap has reached out to PNH and AKQA to do new campaigns.

Think you’ve seen enough political ads? Well get ready because one-third of all political spots will air between now and November 6.

The Martin Agency chose Joe Alexander, formerly an ECD at the shop, to be its new CCO. Alexander has worked on campaigns for UPS and Wal-Mart.

TED launched “Ads Worth Spreading” for the third time.

Months after retiring as chairman of Siegel & Gale, Alan Siegel opened a brand and corporate identity consulting firm called Siegelvision.

There’s! talk th at LG’s bottomless elevator stunt is actually fake.

Previously on Business Insider

 

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, October 25th, 2012 news No Comments

9 Unusual Ways Social Media Is Being Used To Predict The Future

Source: http://www.businessinsider.com/9-ways-social-media-data-is-being-used-2012-3


wildfiresca

Companies are getting smarter in how they use social media.

Instead of just using it for brand monitoring, one company called Gnip has been working with the likes of Twitter, WordPress, and other social media publishers to do all kinds of things, from tracking diseases to stopping wildfires.

While Gnip can’t reveal which companies it works with, it told us some interesting ways in which social data is being used.

Helping hedge funds.

Gnip works with 12 hedge funds that use social media information to analyze sentiment about certain kinds of investments.

Fighting a wildfire.

Gnip worked with a company called VisionLink to track a wildfire in Boulder, Colorado. They tracked tweets and posted photos in real-time to see what areas were cut off and see where the evacuation routes were.

Gnip told us:

By layering the geo-tagged Tweets and Flickr shots they got from Gnip onto a Google map of the area, VisionLink was able to provide emergency workers with a realtime view of what was happening on the ground.  With this information emergency workers were able to see where they needed more resources to respond to needs in the local community.

Reporting crimes.

Instead of calling police, people in Mexico are reporting crimes via Twitter. As the New York Times reported:

Anonieta Salazar Loftin, a doctoral student in Mexican history at the University of Texas at Dallas, said this is how her relatives back home use social media. She said that anonymous crime-focused Twitter accounts like @balaceramty — which is based in Monterrey and has more than 40,000 followers — provide a needed public service.        

See the rest of the story at Business Insider

Please follow SAI on Twitter and Facebook.

See Also:



Tags: , , , , , , , , , , , , , , , , , ,

Monday, March 19th, 2012 news No Comments

What Makes Us Spend On Valentine’s Day?

Source: http://www.businessinsider.com/infographic-these-things-make-people-spend-the-most-on-valentines-day-2012-2


 J. Lo’s love may not cost a thing — but she’s probably not your Valentine.

In our latest infographic, we break down the dollars behind Valentine’s Day romance: how much are people spending on flowers, candy, greeting cards and sparkly baubles? What should you buy for your Valentine this year? And what’s going on with Virginia Beach?

Pre-order a bouquet, chill a bottle of champers and start building your candy stash. VDay is on its way.

Click image to see a larger version.

Valentine's Day

This post originally appeared at HR Block’s Block Talk Blog.

Please follow Your Money on Twitter and Facebook.

Join the conversation about this story »

See Also:



Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, February 8th, 2012 Uncategorized No Comments

Target Realizes There Are Only Two Ways To Compete With The Internet (TGT)

Source: http://www.businessinsider.com/target-realizes-there-are-only-two-ways-to-compete-with-the-internet-2012-1


Target

Target is sick and tired of customers who browse its stores and then go and buy products for cheaper prices from online retailers.

To reduce so-called “showrooming,” Target has asked its vendors to adopt one of two practices, according to the WSJ:

Last week, in an urgent letter to vendors, the Minneapolis-based chain suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons that have become so easy for shoppers to perform on their computers and smartphones.

Where special products aren’t possible, Target asked the suppliers to help it match rivals’ prices. It also said it might create a subscription service that would give shoppers a discount on regularly purchased merchandise.

Target’s troubles with showrooming are shared by brick and mortar stores everywhere. Unfortunately small retailers may not have the clout to demand special products (see: Missoni) or help in price matching — and price matching without support from the supplier can be a losing proposition.

Don’t miss: See how big retails stores are spread across America >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, January 23rd, 2012 news No Comments

This Map Reveals The Trick Behind IKEA’s Store Layout

Source: http://www.businessinsider.com/the-brilliant-trick-behind-ikeas-store-design-2012-1


Grocery stores all use some simple tricks to disorient and delay customers, but IKEA takes the so-called Gruen Transfer to another level.

A lecture on the subject by Alan Penn, professor of architectural computing at University College London, has gotten a lot of buzz this year (via Good and WSJ).

Penn found that IKEA customers, following the signature yellow path, walk through the entire warehouse store. They get lost, encounter products they weren’t looking for and spend enough time shopping that they feel justified making impulse purchases.

Here’s a customer heatmap from Penn’s presentation, followed by the video.

ikea

Now check out 15 ways supermarkets trick you into spending more money >

Please follow War Room on Twitter and Facebook.

Join the conversation about this story »

See Also:




drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, January 4th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing