weather

Source: http://lifehacker.com/5940946/20-google-search-shortcuts-to-hone-your-google+fu

medium Hidden behind Google’s search box are a slew of shortcuts leading to so-called “OneBox” results that provide awesome tools and display helpful information quickly and directly. You might think you know them all, but a few are more hidden than others.

Google’s OneBox is the result you get when Google magically knows the answer to a search you perform. Above the normal search results, Google gives your the definitive answer to your search—or a miniature, interactive tool to continue your search. These are different from search operators that help you narrow your search. With the OneBox results you can quickly find the weather, learn what a medication is, peek at a musicians discography, and even find release dates for movies. With this power you can find the information you’re looking for almost instantly, and you’ll look like the smartest person in the room for knowing the results before anyone else.

Get Instant Artist Discographies and Filmographies

filmographysearch Want to take a quick look at a musician’s discography? Or maybe just a list of all the films from a director or actor? Just type “[artist] [movies or albums]” into the search box and you get an instant list of what they’ve done. For musicians, you can also search “[artist] songs” to get a list of their popular songs.

Find Release Dates for Movies, Games, and More

gamereleasedates Want to know when a game or movie is getting released? Type “[name of movie or game] release date” and you get the result. Movies automatically show the theatrical release date, but you can add “dvd” to get the DVD or Blu-Ray release. This search works for both upcoming and past releases.

Find Current Movie Showtimes

moviesearch To quickly find movie showtimes in your area, type “[name of movie] [zip code]” into the search box and you get results for theaters close to you. If you don’t have a particular movie in mind, you can also just type “movie [zip code]” and get a list of everything playing in your area (if Google knows your location you can just type “movie”).

Instantly Find Simple Factual Information

hardstats For any search you might want to do that includes a definitive fact you can often search for the answer directly. These include dates like “[name of famous person] death,” certain stats like, “[mountain] elevation,” or even population with, “[city] population.” Essentially, if you’re searching for anything that has a number attached to it, you can often search for it directly.

Find the Score of Any Current Sports Game

sportsscores Whether you’re a sports nut or you just want to know the best time to avoid going near a stadium, you can search nearly any sports team name to get the current score, and upcoming games. You only need to type in the name. For instance, “colorado rockies” gets you the recent scores, record, standings, win percentage, and upcoming games.

Get a Five Day Forecast of the Weather in Any City

weathersearch Need to get a quick weather report before you head out for vacation? Search “weather [city name]” and you get a five day forecast for the city you search for.

Find the Current Time in Any City

timesearch Time zone conversions are a pain, but thankfully Google does them for you. Search “time [city name],” and you get current time in any city. If you’re looking for more results, type in “time [country name]” to get a full list of the timezones in any given country. While you’re at it, you can also get the time of the sunrise or sunset by typing “sunrise [city name],” or “sunset [city name].”

Find Upcoming Dates for Holidays and Events

eventdates When you need to quickly see what day of the week a holiday lands on, or when a big event starts (like the Presidential Election, the Super Bowl, Olympics, etc), search for “[year] [holiday name or event title].”

Calculate Almost Anything

calculator Google’s calculator is surprisingly robust, and all you need to do is enter a calculation into the search box. “5+2” works just fine, but you can also use advanced phrases like “cos(pi) + 4.” If you want a graph, simply add “graph” before the equation. You can also search for “calculator” to bring up the calculator directly.

Convert Units of Measure

unitconversion Unit conversions are handy when you’re cooking or building just about anything. The search in Google is easy. Type “[number] [unit] into [unit].” For instance, you can convert knots into miles per hour like this, “6 ounces into cups.” It works with any type of measurement, including digital storage (“5 mb into kb“). If you need to bring up the unit converter directly, you can do so by searching unit converter.

Convert Currency

moneyconversion Need to get an up-to-date currency conversion? Google’s one of your best choices, and it’s as simple as typing “[number] [currency] to [currency].” For instance, to get the conversion rate of US dollars into Yen, type, “1 usd to yen.”

Check Stock Prices

stocks When you need to check the status of your stocks, search Google for the shortened stock name. For example, to find Facebook’s current price, search “FB.” If you’re not sure of the stock’s name, you can also use “[name of company] stock.”

Find Word Definitions and Synonyms

worddefinition If you want to quickly find the definition, synonyms, or pronunciation of a word, all you do is type the word into the search box. For many words, Google will automatically pull up a quick definition, pronunciation, and a list of common synonyms. If it doesn’t, type “define” before the word.

Translate Words Instantly

translate Google Translate is great for translating large chunks of text. You can translate single words right from the search bar by typing “translate [word] into [language].” For instance, to translate “monster” from English to Spanish, type, “translate monster into spanish.” You can also translate simple sentences. For instance, “translate the monster ate my neighbor into spanish,” will result in “el monstruo se comió mi vecino.”

Search Basic Health Conditions

medicalproblemsearch When you type in any health condition (like asthma, psoriasis, etc) into Google, you get a quick synopsis of the condition from the U.S. National Library of Medicine. If you don’t know the condition, you can also type in symptoms. For instance, “abdominal pain on right side” pulls up a list of possible conditions, including appendicitis, ectopic pregnancy, and kidney stones.

Find Information on Medications

medicationsearch Search for any medication name (like Ambien, Lipitor, etc) and Google will pull up a quick description with links to side effects, directions, precautions, and more.

Hunt Down Information on Local Restaurants and Businesses

localrestaurants Looking for a new restaurant to check out in your area? Type in “[type of restaurant] [your zip code]” and you get a list of every place close to you, including review scores. You’ll also see a map on the right side so you can quickly flip through places not in the top results.

Get Instant Drive Times (and Directions) Between Addresses

drivedirections Google Maps is great, but you don’t actually have to navigate to the main page to get directions. If you need to get a quick time estimate or overview of the drive, type “[current address] to [new address]” and Google will give you a quick look at the directions and drive time.

Track the Status of Any Flight

flightstats You don’t have to dig around on an airline’s web site to track the status of a flight. All you have to do is type “[airline] [flight number]” into Google and you get instant results from Flight Stats. If you want a quick estimate on flight cost, you can also search, “flights from [city] to [city]” for a search of available flights and prices.

Track Your Packages

trackingnumber Paste the tracking number of a shipment from USPS, UPS, FedEx, or On-Trac into your Google Search bar and Google automatically figures out which service has it and links you directly to the tracking page.


Google seems to add more and more of these quick OneBox search tricks to its search engine all the time, so count on more popping up in the future. Google also introduces new tricks for specific events, like the medal count during the Olympics, or the election hub during the elections. With these tricks you’ll be the fastest Googler around, and will certainly impress everyone with how quickly you can acquire all types of knowledge.

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Friday, September 7th, 2012 Uncategorized No Comments

Google Weather Control – Crowdsourcing Weather From Citizen Meteorologists

Crowdsourcing Weather from citizen Meteorologists

google weather control Google Weather Control   Crowdsourcing Weather From Citizen Meteorologists

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Sunday, April 1st, 2012 charts, digital strategy, Social media No Comments

Even Major Sites are Not Yet Benefiting From the Full Power of Search

@glenngabe‘s post on  FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic inspired me to also look at the search terms driving traffic.  Most sites, even major ones have their own brand terms driving traffic. This is OK, but it is taking significantly less advantage of the full power of search.A more ideal scenario for sites is that they have a large number of non-brand terms driving traffic — i.e. the keywords they want to be known for are driving traffic to them.  The premise is that if the user already knew the brand or brand name, it would be redundant for the advertiser to spend awareness ad dollars on them. The advertiser wants to get users to their site who do not already know their brand name.  This is especially true for pharma drug websites, as you will see in the following examples.

GENERAL SITES

These sites have such a diverse set of products, services, or topics, we don’t expect the top search terms driving traffic to be anything other than their brand terms.  But they should have a long tail of thousands of keywords driving traffic (and they are, in the following examples).

NYTimes.com

nytimes Even Major Sites are Not Yet Benefiting From the Full Power of Search

LinkedIn.com

linkedin Even Major Sites are Not Yet Benefiting From the Full Power of Search

Weather.com

weather Even Major Sites are Not Yet Benefiting From the Full Power of Search

CATEGORY SPECIFIC SITES

These sites focus on specific product categories, so one would expect that they should have keywords around their product category driving traffic — e.g. clothing, chocolate, wine, etc.  But as you can see, most don’t and the total number of keywords driving traffic could be larger than it is now (implying more long tail keywords).

JCrew.com – clothing

jcrew1 Even Major Sites are Not Yet Benefiting From the Full Power of Search

Apple.com – computers, consumer electronics, iPod, music

apple Even Major Sites are Not Yet Benefiting From the Full Power of Search

Godiva.com – chocolate

godiva Even Major Sites are Not Yet Benefiting From the Full Power of Search

AnnTaylor.com – clothing, women’s

anntaylor Even Major Sites are Not Yet Benefiting From the Full Power of Search

SINGLE NICHE SITES

Such sites should be all over search terms that surround the topic areas that they want to be known for. But as you see from the analytics, most don’t. Instead, the top terms driving traffic are their own brand name. Again, if the user already knew the brand, additional advertising would be wasted on them. The sites need to make efforts to “own” additional keywords (or at least “show up at the party”) so people who don’t know the brand name might still have a chance finding them when they type in other keywords surrounding the specific niche.

Sutent (Pfizer) – cancer drug

sutent Even Major Sites are Not Yet Benefiting From the Full Power of Search

Nucynta (J0hnson & Johnson) – pain drug

nucynta Even Major Sites are Not Yet Benefiting From the Full Power of Search

Spiriva (Boehringer Ingelheim, Pfizer) – COPD drug

NOTE: This is the best of the bunch of drug sites.  COPD, the disease area they want to be known for, does actually show up in the first 5 search terms driving traffic, along with emphysema and their product name handihaler. Also, notice they have nearly 10 times the number of keywords driving traffic compared to the other 2 drugs cited (65 vs 7 or 8 )

spiriva Even Major Sites are Not Yet Benefiting From the Full Power of Search

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Sunday, December 6th, 2009 digital 1 Comment

Widget, gadget, app – what’s the difference?

no difference. they are all small “windows” in on specific information that users want — e.g. sports scores, news feeds, local weather, etc.  – that users install on pages that they own or control.  The difference is what the makers choose to call it.

Yahoo -widget

Google – gadget

Facebook – app

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Saturday, July 4th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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